Marketing Channel Benefits
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development. This course will introduce you to the concept of channel benefits, which focuses on HOW customers want to buy. This is a critical first step and represents the demand side of designing routes to markets. You will learn which channel benefits are most commonly desired by customers.
Monthly Subscription Starting at AED 99 + VAT
- Level Professional
- Duration 9 hours
- Course by Emory University
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Offered by
About
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development. This course will introduce you to the concept of channel benefits, which focuses on HOW customers want to buy. This is a critical first step and represents the demand side of designing routes to markets. You will learn which channel benefits are most commonly desired by customers. Finally, you will gain frameworks for how to quantify and tradeoff these benefits so as to create a range of strategic options.Modules
Introduction
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6
Videos
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3
Readings
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1
Discussion
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1
Assignment
1
Assignment
- Marketing Strategy Quiz
1
Discussions
- Let's Discuss
6
Videos
- Marketing Strategy Introduction Pt. 1
- Marketing Strategy Introduction Pt. 2
- Marketing Strategy Introduction Pt. 3
- Marketing Strategy Introduction Pt. 4
- Marketing Strategy Introduction Pt. 5
- Marketing Strategy Introduction Pt. 6
3
Readings
- Welcome to the Course!
- Marketing Strategy Slide Deck to Accompany Video Pts. 1-6
- Related Articles (optional)
Explosive Channel Value
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3
Videos
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2
Readings
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2
Assignment
2
Assignment
- Explosive Channel Value Quiz 1
- Explosive Channel Value Quiz 2
3
Videos
- Creating Channel Value Pt. 1
- Creating Channel Value Pt. 2
- Creating Channel Value Pt. 3
2
Readings
- Creating Channel Value Slide Deck to Accompany Video Pts. 1-3
- Related Articles (optional)
Channel Benefits
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4
Videos
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2
Readings
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1
Assignment
1
Assignment
- Channel Benefits Quiz
4
Videos
- Channel Benefits Pt. 1
- Channel Benefits Pt. 2
- Channel Benefits Pt. 3
- Channel Benefits Pt. 4
2
Readings
- Channel Benefits Slide Deck
- Related Articles (optional)
Channel Benefits Audit
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4
Videos
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2
Readings
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1
Assignment
1
Assignment
- Benefits Audit Quiz
4
Videos
- Auditing Benefits Pt. 1
- Auditing Benefits Pt. 2
- Auditing Benefits Pt. 3
- The Channel Benefit Audit
2
Readings
- Channel Benefits Audit Form
- Related Articles (optional)
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