Marketing in a Digital World
This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers.
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- Level Foundation
- Duration 29 hours
- Course by University of Illinois Urbana-Champaign
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Offered by
About
This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time. You will be able to: - Understand how digital tools are changing the nature of marketing - Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities - Obtain a new set of concepts, tools, and stories to enhance your digital marketing effortsModules
Welcome to the Course
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1
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1
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- Welcome to Marketing in a Digital World
About the Course and Your Classmates
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2
Videos
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7
Readings
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1
Quiz
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1
Plugin
2
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- Marketing Overview
- The Impact of the Gies Community
7
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- Learner Stories
- Syllabus
- Course Diagram
- Glossary
- Brand Descriptions
- About the Discussion Forums
- Online Education at Gies College of Business
1
Quiz
- Orientation Quiz
MODULE 1 OVERVIEW
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2
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2
Readings
- Module 1 Overview
- Module 1 Readings
BASIC CONCEPT: PRODUCT
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- Product Overview
1
Quiz
- Module 1 Basic Concept Practice Quiz
VIEW FROM THE QUAD
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1
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- Product
DIGITAL CONCEPT 1: CUSTOMER CO-CREATION
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2
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1
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2
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- Customer Co-Creation (Part 1)
- Customer Co-Creation (Part 2)
1
Quiz
- Module 1 Digital Concept 1 Practice Quiz: Customer Co-Creation
CASE STUDY: THREADLESS
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1
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1
PeerReview
1
Peer Review
- Case Study Peer-graded Assignment: Threadless
1
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- Case Study: Threadless
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- Optional Resources for Threadless Case Study
DIGITAL CONCEPT 2: SHARING ECONOMY
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2
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1
Quiz
2
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- Sharing Economy (Part 1)
- Sharing Economy (Part 2)
1
Quiz
- Module 1 Digital Concept 2 Practice Quiz: Sharing Economy
EXERCISE: IDEAS.LEGO.COM
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1
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1
Quiz
1
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- Exercise: Ideas.Lego.com
1
Quiz
- Exercise Quiz: Ideas.Lego.com
EXPERT INSIGHTS: MARTIJN SCHEIJBELER
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1
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1
Videos
- Interview with Martijn Scheijbeler
MODULE 1 REVIEW QUIZ
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1
Quiz
1
Quiz
- Product Quiz
HONORS ASSIGNMENT: IDEAS.LEGO.COM
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1
PeerReview
1
Peer Review
- Exercise Peer-graded Assignment: Ideas.Lego.com [Honors Assignment]
MODULE 2 OVERVIEW
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2
Readings
2
Readings
- Module 2 Overview
- Module 2 Readings
BASIC CONCEPT: PROMOTION
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1
Videos
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1
Quiz
1
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- Promotion Overview
1
Quiz
- Module 2 Basic Concept Practice Quiz
VIEW FROM THE QUAD
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1
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1
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- Promotion
DIGITAL CONCEPT 1: USER GENERATED CONTENT
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2
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1
Quiz
2
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- User Generated Content (Part 1)
- User Generated Content (Part 2)
1
Quiz
- Module 2 Digital Concept 1 Practice Quiz: User-Generated Content
CASE STUDY: GO PRO
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1
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1
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PeerReview
1
Peer Review
- Case Study Peer-graded Assignment: GoPro
1
Videos
- Case Study: GoPro
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- Optional Resources for GoPro Case Study
DIGITAL CONCEPT 2: DOPPELGANGER BRANDS
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2
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1
Quiz
2
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- Doppelganger Brand Images Part 1
- Doppelganger Brands Part 2
1
Quiz
- Module 2 Digital Concept 2 Practice Quiz: Doppleganger Brands
EXERCISE: WIKIPEDIA.ORG
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1
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1
Quiz
1
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- Exercise: Wikipedia.org
1
Quiz
- Exercise Quiz: Wikipedia.org
EXPERT INSIGHTS: RAFAEL SCHWARZ
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1
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1
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- Interview with Rafael Schwarz
MODULE 2 REVIEW QUIZ
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1
Quiz
1
Quiz
- Promotion Quiz
HONORS ASSIGNMENT: WIKIPEDIA.ORG
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1
PeerReview
1
Peer Review
- Exercise Peer-graded Assignment: Wikipedia.org [Honors Assignment]
MODULE 3 OVERVIEW
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2
Readings
2
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- Module 3 Overview
- Module 3 Readings
BASIC CONCEPT: PLACEMENT
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1
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1
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1
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- Placement Overview
1
Quiz
- Module 3 Basic Concept Practice Quiz
VIEW FROM THE QUAD
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- Placement
DIGITAL CONCEPT 1: NEW RETAIL
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2
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1
Quiz
2
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- New Retail (Part 1)
- New Retail (Part 2)
1
Quiz
- Module 3 Digital Concept 1 Practice Quiz: New Retail
CASE STUDY: TESLA
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1
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1
Readings
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1
PeerReview
1
Peer Review
- Case Study Peer-graded Assignment: Tesla
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- Case Study: Tesla
1
Readings
- Optional Resources for Tesla Case Study
DIGITAL CONCEPT 2: DESKTOP MANUFACTURING
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2
Videos
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1
Quiz
2
Videos
- Desktop Manufacturing (Part 1)
- Desktop Manufacturing (Part 2)
1
Quiz
- Module 3 Digital Concept 2 Practice Quiz: Desktop Manufacturing
Exercise: Thingiverse.com
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1
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1
Quiz
1
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- Exercise: Thingiverse.com
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Quiz
- Exercise Quiz: Thingiverse.com
EXPERT INSIGHTS: ALAN CRAIG & MAX COLLINS
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1
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1
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- Interview with Alan Craig & Max Collins
MODULE 3 REVIEW QUIZ
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1
Quiz
1
Quiz
- Placement Quiz
HONORS ASSIGNMENT: THINGIVERSE.COM
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1
PeerReview
1
Peer Review
- Exercise Peer-graded Assignment: Thingiverse [Honors Assignment]
MODULE 4 OVERVIEW
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2
Readings
2
Readings
- Module 4 Overview
- Module 4 Readings
BASIC CONCEPT: PRICE
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1
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1
Quiz
1
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- Price Overview
1
Quiz
- Module 4 Basic Concept Practice Quiz
VIEW FROM THE QUAD
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1
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- Price
DIGITAL CONCEPT 1: PAY WHAT YOU WANT
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2
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1
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2
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- Pay What You Want (Part 1)
- Pay What You Want (Part 2)
1
Quiz
- Module 4 Digital Concept 1 Practice Quiz: Pay What You Want
CASE STUDY: PANERA
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1
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1
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1
PeerReview
1
Peer Review
- Case Study Peer-graded Assignment: Panera
1
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- Case Study: Panera
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- Optional Resources for Panera Case Study
DIGITAL CONCEPT 2: FREEMIUM
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2
Videos
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1
Quiz
2
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- Freemium (Part 1)
- Freemium (Part 2)
1
Quiz
- Module 4 Digital Concept 2 Practice Quiz: Freemium
EXERCISE: IT'S FULL OF SPARKS
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1
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Quiz
1
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- Exercise: It's Full of Sparks
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Quiz
- Exercise Quiz: It's Full of Sparks
EXPERT INSIGHTS: CODY BURCH
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1
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1
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- Interview with Cody Burch
MODULE 4 REVIEW QUIZ
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1
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1
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- Price Quiz
Congratulations on Completing the Course!
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- Course Farewell
- Learn on Your Terms
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- Congratulations on completing the course!
- Get Your Course Certificate
HONORS ASSIGNMENT: IT'S FULL OF SPARKS
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1
PeerReview
1
Peer Review
- Exercise Peer-graded Assignment: It's Full of Sparks [Honors Assignment]
Auto Summary
Discover how the digital revolution is transforming marketing with the "Marketing in a Digital World" course. Dive into the dynamic field of Sales & Marketing as you explore the impact of the Internet, smartphones, and 3D printing on modern marketing practices. Led by the prestigious Gies College of Business, this foundational course provides invaluable insights into the evolving roles of firms and consumers in the digital age. Throughout the course, you will: - Gain a deep understanding of the ways digital tools are reshaping marketing strategies. - Learn how consumers are increasingly involved in product development, promotion, placement, and pricing. - Acquire a fresh set of concepts, tools, and real-world examples to elevate your digital marketing efforts. With a duration of approximately 1740 minutes, this course is designed for learners at the foundation level and offers flexible subscription options including Starter, Professional, and Paid plans. Recognized as one of the Top 50 MOOCs of All Time by Class Central, it has already captivated over 500,000 learners worldwide. Ideal for aspiring marketers, business professionals, and anyone interested in the digital transformation of marketing, this course can also serve as a stepping stone to advanced online programs like the iMBA and iMSM offered by Gies College of Business. Begin your journey into the future of marketing today and explore the potential for further academic advancement at [Gies College of Business](https://degrees.giesbusiness.illinois.edu/idegrees/).
Aric Rindfleisch
Steve Raquel