Marketing with TikTok
This program is for anyone asking, “Is TikTok right for my business?” In the first course, Getting Started with TikTok, you’ll be introduced to the TikTok platform, including who’s on it and what they’re creating. Then in the second course, TikTok for Business, you'll learn how businesses use TikTok, how they tailor content to the platform, and how they find an audience.
Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- Course by Aptly
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Offered by
About
This program is for anyone asking, “Is TikTok right for my business?” In the first course, Understanding TikTok and Its Users, you’ll be introduced to the TikTok platform, including who’s on it and what they’re creating. Then in the second course, Marketing on TikTok, you'll learn how businesses use TikTok, how they tailor content to the platform, and how they find an audience. In the final course, Advertising and E-commerce on TikTok, you’ll learn how to create a marketing strategy for TikTok, how to create advertising campaigns, how to promote and sell products via organic and e-commerce channels like Shopify, and how to use analytics to inform future marketing strategies. Throughout the program, you will have the chance to create your own videos, as well as engage with what other businesses are doing by studying various TikTok accounts in order to get inspiration and insight for your own future interactions with TikTok. By the end of this program, you will be able to: Create fun and engaging TikTok videos Understand how TikTok fits into your business’s marketing strategy Articulate how a number of different businesses use TikTok Create original content using hashtags, trends, filters, and more Build and maintain a brand presence on TikTok Create a content calendar Utilize TikTok Ads Manager to create and execute a campaign Set up e-commerce integration into your TikTok account Analyze data from your efforts to inform your future content strategyAuto Summary
Discover the potential of TikTok for your business with the comprehensive "Marketing with TikTok" course, designed for aspiring marketers and business owners. This foundational program from Coursera delves into the dynamic world of TikTok within the Sales & Marketing domain, guided by expert instructors. In the initial phase, "Understanding TikTok and Its Users," you'll gain insights into the platform's unique ecosystem, exploring the diverse user base and content trends. Progressing to "Marketing on TikTok," you'll uncover strategies businesses employ to captivate audiences and tailor their content effectively. The final segment, "Advertising and E-commerce on TikTok," equips you with the skills to develop robust marketing strategies, craft compelling ad campaigns, and integrate e-commerce solutions like Shopify. You'll also learn to leverage analytics for refining future endeavors. Throughout this engaging journey, you'll create your own TikTok videos, study successful business accounts for inspiration, and master essential tools like hashtags, trends, filters, and TikTok Ads Manager. By the end, you'll be proficient in building and maintaining a brand presence, crafting a content calendar, setting up e-commerce integrations, and analyzing data to enhance your content strategy. Ideal for those at the foundational level, this course is available through Coursera's Starter subscription. Immerse yourself in the vibrant world of TikTok and unlock powerful marketing opportunities for your business.
Anke Audenaert