Marketing on TikTok
This is the second course in the Marketing with TikTok specialization. In this course, you will dive into why and how businesses use TikTok for marketing. You will learn how to set up a business account and create a TikTok-specific marketing strategy that will build your brand, establish a following, and maintain your presence on this innovative platform.
Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- Duration 6 hours
- Course by Aptly
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Offered by
About
This is the second course in the Marketing with TikTok specialization. In this course, you will dive into why and how businesses use TikTok for marketing. You will learn how to set up a business account and create a TikTok-specific marketing strategy that will build your brand, establish a following, and maintain your presence on this innovative platform.Modules
How Businesses Use TikTok
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6
Videos
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3
Readings
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2
Assignment
2
Assignment
- Activity: Analyzing Businesses on TikTok
- Graded Quiz: TikTok for Business
6
Videos
- Introduction: Marketing on TikTok
- Creating Original Content
- How to Use Hashtags, Hashtag Challenges & Trends
- Advertising and ecommerce overview
- Sponsored content and partnering with influencers
- How to create a business account
3
Readings
- Join Aptly’s Marketing with TikTok Community!
- TikTok Business Resources
- Businesses on TikTok: Examples
Building a Presence on TikTok
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5
Videos
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1
Readings
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2
Assignment
2
Assignment
- Activity: Creating a Content Plan for TikTok
- Graded Quiz: Building a Presence on TikTok
5
Videos
- Creating a TikTok Marketing Strategy
- Building your brand
- Nuts and Bolts of Creating Content for TikTok
- Creating a content plan/calendar
- TikTok creator marketplace
1
Readings
- TikTok for business blog
Maintain Your Presence on TikTok
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6
Videos
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1
Readings
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1
Discussion
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2
Assignment
2
Assignment
- Practice Quiz: Maintain Your Presence on TikTok
- Graded Quiz: Maintain Your Presence on TikTok
1
Discussions
- Share Your Thoughts!
6
Videos
- Maintaining Your Presence on TikTok
- Brand voice and style
- Increase engagement
- Use analytics to inform future choices
- Try new things/testing
- Conclusion
1
Readings
- Tips to Grow and Maintain Your Presence on Social Media
Auto Summary
Explore the world of TikTok marketing with this foundational course designed to empower businesses in harnessing the potential of this dynamic platform. As the second installment in the Marketing with TikTok specialization, this course offers a comprehensive guide on why TikTok is a game-changer for marketing and the strategies to leverage it effectively. Guided by expert instructors from Coursera, you'll learn how to establish a business account and craft a TikTok-specific marketing strategy that enhances brand visibility, builds a loyal following, and sustains a strong online presence. With a total duration of 360 minutes, this course is structured to provide in-depth insights and practical skills, making it suitable for beginners and those new to TikTok marketing. Subscribers can opt for the Starter plan, which grants access to all course materials and resources. Ideal for marketing professionals, small business owners, and anyone keen on exploring innovative marketing avenues, this course is your gateway to mastering TikTok for business success.
Anke Audenaert