- Level Foundation
- Course by Meta
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Offered by
About
Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising. Upon successful completion of the program, you’ll: Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers. The Professional Certificate is now ACE® recommended. You can learn more here. This specialization is also offered in Arabic, Portuguese, and Spanish.Auto Summary
Transform your social media passion into a career with Meta Social Media Marketing. This six-course program teaches digital marketing fundamentals and social media strategies on platforms like Facebook, Instagram, LinkedIn, YouTube, and TikTok. Designed by Meta and Aptly, it equips you with skills to build engaging communities and run ads effectively, including using generative AI tools. Earn a Professional Certificate and Meta Digital Marketing Associate Certification upon completion. Ideal for beginners and those enhancing their social media expertise, with flexible subscription options on Coursera.

Instructors
Anke Audenaert

Instructors
Daniel Kob