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Meta Social Media Marketing Capstone
  • Level Foundation
  • Duration 12 hours
  • Course by Meta
  • Offered by

About

In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Meta Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Meta. After successfully completing your project and passing the Meta exam, you will receive your Coursera certificate of completion for the Meta Social Media Marketing Professional Certificate Program. By the end of this course, you will be able to: • Present and communicate the results of a campaign to a team • Complete the Digital Marketing Associate Certification Exam This course is for people who have completed all 5 previous courses of the Meta Social Media Marketing Professional Certificate and are ready to take their Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate. In order to take the exam, learners must have access to a Mac or PC with a webcam.

Modules

Welcome to Meta Social Media Marketing Capstone Course

    • 4 Videos
    • 6 Readings
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4 Videos

  • Introduction to the Meta Social Media Marketing Professional Certificate
  • Introduction to Anke Audenaert
  • Weekly Introduction
  • Careers in Digital Marketing

6 Readings

  • Meta Social Media Marketing Capstone Course Syllabus
  • Join the Meta Social Media Marketing Community!
  • How to Be Successful in This Course
  • Professional Certificate Job Search Resources Overview
  • User Interface Note: Professional Certificate Content
  • Community Guidelines

Meta Certification Exam Overview

    • 2 Readings
    • 1 ExternalTool
    • 1 Assignment
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1 Assignment

  • Activity: Verify Your Meta Blueprint Email Address

1 External Tool

  • Overview of the Certification Exam

2 Readings

  • Meta Certification Exam Sign-up
  • Review Links to Previous Courses (Optional)

Tell the Story of Your Social Media Marketing Campaign

    • 2 Videos
    • 1 PeerReview
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1 Peer Review

  • Creating a Presentation

2 Videos

  • Weekly Introduction
  • Weekly Conclusion

Meta Digital Marketing Associate Certification Exam

    • 1 Videos
    • 4 Readings
    • 1 ExternalTool
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1 External Tool

  • Initiate Certification Exam Verification

1 Videos

  • Meta Exam Overview

4 Readings

  • Study Guide and Practice Exams for the Meta Digital Marketing Associate Certificate
  • Exam Preparation Resources
  • Study App: Prepare for the Meta Digital Marketing Associate Certification Exam
  • Take the Meta Digital Marketing Associate Certification Exam

Career Support and Congratulations!

    • 2 Videos
    • 3 Readings
    • 1 Discussion
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1 Discussions

  • Share Your Thoughts!

2 Videos

  • Congratulations!
  • What's Next?

3 Readings

  • How to Prepare for an Interview as a Social Media Marketer - Tips from Anke
  • How to Prepare for Job Interviews
  • What's Next?

Auto Summary

The Meta Social Media Marketing Capstone is an advanced course in Sales & Marketing, offered by Coursera and instructed by industry experts. This hands-on course focuses on creating and presenting a marketing campaign, communicating results, and providing strategic recommendations. Additionally, it includes the Meta Digital Marketing Associate Certification Exam. Designed for those who have completed the preceding five courses in the Meta Social Media Marketing Professional Certificate, the capstone ensures learners earn their final certification. The course spans 720 minutes and is available through Starter and Professional subscriptions, targeting foundational-level learners ready to finalize their training.

Anke Audenaert
Instructor

Anke Audenaert