Monthly Subscription Starting at AED 99 + VAT
- Level Professional
- Duration 19 hours
- Course by Rutgers the State University of New Jersey
-
Offered by
About
This introductory course is developed for high level business people (and those on their way) who want a broad understanding of new Information Technologies and understand their potential for business functions (e.g. marketing, supply change management, finance). This is not a course for people looking for guidance on how to become a deep technical expert or implement these technologies. From Blockchain over Artificial Intelligence to Virtual Reality technologies: This course will empower business leaders to embrace the concepts and bring the state of the art information technologies into their organizations to improve client and customer engagement and ultimately the bottom line of their businesses. Instead of digital disruption, the new technologies and management methods will become the foundation of a Digital Transformation journey for better customer relationship management and client satisfaction. The content is structured in a way that promotes discussions on challenges that business management and marketing functions face due to the rise of new technologies such blockchain, cryptocurrencies, internet of things (IoT), virtual, mixed and augmented reality (VR/AR), artificial intelligence (AI) and big data. This course will use case studies to explore frameworks, tools, and strategies that are already proven in the real world and prepare ourselves and our organizations to have the tools needed to succeed in a fast and changing world. This course is not a deep technical curriculum, but based on thousands of hours helping (often C-level) executives to grasp the technologies' potential in their own areas of expertise. This course is available in English.Modules
Welcome and Course Description
-
1
Videos
-
1
Discussion
1
Discussions
- Meet and greet!
1
Videos
- Welcome
Fundamentals of Digital Transformation
-
6
Videos
6
Videos
- What do we need to learn about Digital Transformation?
- Interview by Eric Veal on "Digital Transformation" for AppsJack podcast
- The Revolution
- Hype and adoption - Part I
- Hype and adoption - Part II
- Digital Master
Customer engagement with digital transformation
-
5
Videos
5
Videos
- Embrace the present and build the future
- Leading for innovation
- Knowing and loving your customer
- The human factor
- How to get business and IT right?
Putting it all together
-
1
Videos
-
1
Discussion
-
1
Assignment
1
Assignment
- Test your knowledge about Digital Transformation
1
Discussions
- Join the conversation: How is your organization measuring with respect to Digital Transformation?
1
Videos
- What did we learn about Digital Transformation?
OPTIONAL: Readings
-
3
Readings
3
Readings
- What is digital transformation?
- GERMAN: 2017 Study on Digital Transformation in Germany
- Keeping Score: Why digital transformation matters?
Understanding the fundamentals
-
5
Videos
5
Videos
- What will we learn about virtual, mixed, and augmented reality?
- Forget TV and YouTube: Why customer immersion is the next generation of media to master for marketers
- What is the difference between AR and VR? And why do I care?
- What do you need to experience and enjoy VR or AR content?
- Content rules all around! In 360 degrees, content rules even more
Industry innovations through virtual and augmented reality
-
5
Videos
5
Videos
- Show me the money. Billions in the AR and VR markets
- What does NASA, Ikea, BMW, and others do with AR and VR?
- How to go shopping in a virtual world? The retail industry experience
- My own virtual experience
- Succeeding in Marketing and Advertising with VR and AR
Putting it all together
-
1
Videos
-
1
Discussion
-
1
Assignment
1
Assignment
- Test your knowledge about virtual, mixed and augmented reality
1
Discussions
- Join the conversation: Potential uses of virtual, augmented, and mixed reality
1
Videos
- What did we learn about virtual, mixed and augmented reality?
OPTIONAL: Readings
-
9
Readings
9
Readings
- 2021: AR, VR and Mixed Reality in post-pandemic times?
- VR, AR, MR and What Does Immersion Actually Mean?
- Video: Tech Trends 2017: Mixed reality: AR, VR, and IoT collide
- How VR And AR Can Enhance The Retail Experience
- A preview of the first wave of AR apps coming to iPhones
- How to Create a Content Marketing Strategy for Virtual Reality
- The Next-Generation of Virtual Reality for Brands and Marketing
- Augmented Reality: Marketing's Trillion-Dollar Opportunity
- Video: A glimpe of the future through an augmented reality headset with Meron Gribetz (TEDTalk)
Introduction to Internet of Things
-
3
Videos
3
Videos
- What will we learn about Internet of Things?
- What is Internet of Things?
- Market trends and key companies and technologies
Customer Journey and IoT
-
5
Videos
5
Videos
- The monetary and competitive opportunity of “The Internet of Things”
- How real companies embrace IoT
- A world of possibilities: IoT Communities for you
- The customer journey with IoT
- Blueprint Journey IoT
Putting it all together
-
1
Videos
-
1
Discussion
-
1
Assignment
1
Assignment
- Test your knowledge about IoT
1
Discussions
- Join the conversation: Impact of Internet of Things
1
Videos
- What did we learn about IoT?
OPTIONAL: Readings
-
11
Readings
11
Readings
- 2017 Internet Of Things (IoT) Intelligence Update
- Video: Create the Internet of Your Things - Microsoft's Vision for IoT
- How The Internet of Things Will Impact Customer Service
- Unlocking The Value Of The Industrial Internet Of Things (IIoT) And Big Data In Manufacturing
- How The Internet Of Things Is Changing Online Marketing
- Video: From Field to Fork - a Single ERP Solution for the Entire Food Supply Chain
- Case study: manufacturing
- The Tesla IoT Car
- Why IoT and Why Now?
- Refillable cups, popcorn buckets, and coke freestyle at universal orlando – complete insider’s guide
- Data Privacy? Who Owns My Data?
Fundamentals concepts behind Artificial Intelligence and Big Data
-
3
Videos
3
Videos
- What are we going to learn about Big Data and Artificial Intelligence?
- The key terms about big data and artificial intelligence
- The not so secret sources of all that data you should know
Implications of Artificial Intelligence beyond technology advantages
-
2
Videos
2
Videos
- The Who is Who of Big Data and AI
- Will Artificial Intelligence replace your and my job?
Applying Artificial Intelligence to Improve and Maximize Marketing
-
5
Videos
5
Videos
- Ways to leverage big data in your marketing strategy
- Intelligent Customer Engagement requires AI
- Learning from Companies using AI
- Getting Future Ready with AI
- Scenarios for your organization
Putting it all together
-
1
Videos
-
1
Discussion
-
1
Assignment
1
Assignment
- Test your knowledge about Big Data and Artificial Intelligence
1
Discussions
- Join the conversation: How much data is really needed?
1
Videos
- What did we learn about Big Data and AI?
OPTIONAL: Readings
-
4
Readings
4
Readings
- Between coffee sips: The Starbucks Case
- More terms you may want to know
- Contradictory views of technology and science leaders
- What Data-Driven Creative Means For The Future Of Advertising
Fundamentals of Blockchain
-
3
Videos
3
Videos
- What will we learn about blockchain?
- Changing every game
- Building the foundations from Computer Science
Blockchain technology for everybody and everything
-
4
Videos
4
Videos
- The key concepts of Blockchain technology
- Show me the money
- What is a smart contract?
- Funding on steroids
Blockchain in diverse markets
-
7
Videos
7
Videos
- Blockchain is everywhere: From Healthcare to Media
- Chain your customers with blockchain technologies
- How is trust in advertisement possible?
- Blockchain and black markets
- Communities on the move
- Blockchain based future is as unlikely as a future without the Internet
- Guest Lecture by Jeremy Epstein - Marketing with Blockchain Technology
Putting it all together!
-
1
Videos
-
1
Discussion
-
1
Assignment
1
Assignment
- Test your knowledge about Blockchain
1
Discussions
- Join the conversation: How is Blockchain transforming your industry?
1
Videos
- What did we learn about Blockchain?
OPTIONAL: Readings
-
2
Readings
2
Readings
- Blockchain: a short-lived illusion or a real game changer?
- OPTIONAL: The CMO Primer For The Blockchain World (by Jeremy Epstein)
END OF THE COURSE
-
1
Videos
-
1
PeerReview
1
Peer Review
- Your Marketing Strategy using New Technologies
1
Videos
- End of the course: Keep learning!
Auto Summary
Unlock the potential of emerging technologies with the "New Technologies for Business Leaders" course. Tailored for high-level executives and aspiring leaders in Sales & Marketing, this professional course covers Blockchain, AI, VR, IoT, and more. Over 1140 minutes, learn how to leverage these technologies for digital transformation and enhanced client engagement. Through case studies and real-world strategies, gain the insights needed to drive your organization forward. Available on Coursera with a starter subscription, this English-taught course is ideal for those seeking to understand, not implement, cutting-edge tech in business.
Mark Mueller-Eberstein, Dipl. Kfm.