The Olympic Games and the Media
This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting mega event in the world. You will learn about the essentials of television production, programming strategies and television rights management of the Olympic Games. At the same time, you will gain valuable knowledge about the fundamentals of communication via social media and of the Olympic culture which is so closely connected with classic culture and humanism.
Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- Duration 11 hours
- Course by Universitat Autònoma de Barcelona
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Offered by
About
This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting mega event in the world. You will learn about the essentials of television production, programming strategies and television rights management of the Olympic Games. At the same time, you will gain valuable knowledge about the fundamentals of communication via social media and of the Olympic culture which is so closely connected with classic culture and humanism. The Olympic Games are a precise reflector of advanced current societies as a whole. Many of the strategies and trends dealt with in this course are transferable to other fields beyond the world of sport. Este curso te ofrece un conocimiento completo de las técnicas de comunicación y gestión que se ponen en práctica en la creación del acontecimiento deportivo más importante del mundo. Aprenderás las claves de la producción y realización televisiva de los Juegos, su programación y la estrategia de gestión de los derechos audiovisuales de los Juegos Olímpicos. Al mismo tiempo, conseguirás un valioso conocimiento sobre los fundamentos de la comunicación en las redes sociales y la cultura Olímpica, que está estrechamente conectada con la cultura clásica y el humanismo. Los Juegos Olímpicos son un preciso reflector de las sociedades avanzadas modernas consideradas como un todo. Muchas de las estrategias y tendencias que abordamos en este curso pueden aplicarse a otros campos diferentes al mundo del deporte.Modules
Welcome learners! - ¡Bienvenidos!
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1
Videos
1
Videos
- Welcome! ¡Bienvenidos!
Basic information - Información básica
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10
Readings
10
Readings
- Before we start
- About the course
- Course syllabus
- Solving doubts and technical issues
- Frequently Asked Questions
- Antes de empezar
- Sobre el curso
- Temario del curso
- Resolver dudas e incidencias
- Preguntas frecuentes
Video lectures
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11
Videos
11
Videos
- L1.1. Introduction to media and the culture of the Olympics
- L1.2. Introduction: the Olympics and the media
- L1.3. What are the Olympic Games?
- L1.4. Constituents and Governance
- L1.5. The Olympic Charter and the Media
- L1.6. Pierre de Coubertin
- L1.7. On the precedents of the modern Olympic Games
- L1.8. The first Olympic Congress
- L1.9. The Zeitgeist of the modern Olympic Games
- L1.10. The Olympics, sport and the transformation of society
- L1.11. The Ancient Olympics
Quiz 1 / Cuestionario 1
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1
Assignment
1
Assignment
- Introduction to media and the culture of the Olympics / Introducción a los medios de comunicación y la cultura de los Juegos Olímpicos
We interview... / Entrevistamos a...
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1
Videos
1
Videos
- Short talk with Alan Abrahamson /Charla con Alan Abrahamson
Next week / La próxima semana
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1
Videos
1
Videos
- L1.12. Next week
Video lectures
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9
Videos
9
Videos
- L2.1. Introduction
- L2.2. The Olympic Games System
- L2.3. Audiovisual and postmodernity
- L2.4. Communication and the Games: chronology
- L2.5. The Media's in the boost of the modern Olympism (1894-1932)
- L2.6. Television and media internationalisation of the Olympics (1936-1960)
- L2.7. The global Olympic Games (1964-1992)
- L2.8. Internet, the social Web and the commercialisation of the Olympic Games (1996-2012)
- L2.9. Introduction to the language of television
We interview... / Entrevistamos a...
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1
Videos
1
Videos
- Talk with Alan Abrahamson (2) / Charla con Alan Abrahamson (2)
Quiz 2 / Cuestionario 2
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1
Assignment
1
Assignment
- The Olympic Games and Media / Los Juegos Olímpicos y los medios de comunicación
Next week / La próxima semana
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1
Videos
1
Videos
- L2.10. Next week
Video lectures
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10
Videos
10
Videos
- L3.1. Introduction
- L3.2. The television production of the Olympic Games
- L3.2.1. The working of a television production system
- L3.2.2. Planning the production
- L3.3. Programming the Olympics
- L3.4. The Olympics becoming into a storytelling or the construction of the Olympic hero
- L3.5. Olympic Broadcasting Services and the media during the Olympics
- L3.6. Symbols and Rituals of the Olympic Games
- L3.7. The Olympic Ceremonies, structure, protocol and symbols
- L3.8. The Olympic Ceremonies and the television
We interview... / Entrevistamos a...
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1
Videos
1
Videos
- Talk with Yiannis Exarchos
Quiz 3 / Cuestionario 3
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1
Assignment
1
Assignment
- The media during the Games / Los medios durante los Juegos
Next week / La próxima semana
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1
Videos
1
Videos
- L3.9. Next week
Video lectures
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10
Videos
10
Videos
- L4.1. Introduction
- L4.2. The DNA of the Internet and the Web
- L4.3. The Nature of the Communication on Social Networking Websites
- L4.4. Great Processes behind the Communication on Social Networks
- L4.5. The Social Media and the Olympic Games
- L4.6. Engagement, cross-pollination and the communication logics on Social Networking Websites
- L4.7. IOC Social Media Rules
- L4.8. The Olympic Family and the Social Media during the Olympic Games
- L4.9. Facebook participation and contents during the Olympics
- L4.10. Towards a new communication and management model on social networks
Quiz 4 / Cuestionario 4
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1
Assignment
1
Assignment
- Olympic new media: actors, management and contents / Nuevos medios olímpicos: actors y gestión de contenidos
Next week / La próxima semana
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1
Videos
1
Videos
- L4.11. Next week
Video lectures
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4
Videos
4
Videos
- L5.1. introduction
- L5.2. The Olympic Games TV Rights: an introductory historical approach
- L5.3. The Olympic Brand
- L5.4. The TOP Sponsorship programs of the Olympics
We interview... / Entrevistamos a...
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1
Videos
1
Videos
- Talk with Daniela Negreda, IOC
Quiz 5 / Cuestionario 5
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1
Assignment
1
Assignment
- Sponsorship and TV rights management of the Olympics / Patrocinio y gestión de los derechos televisivos de los Juegos Olímpicos
Farewell and Gratitude
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1
Videos
1
Videos
- L5.5. Gratitude
Auto Summary
Explore the intricate interplay between the Olympic Games and media in this foundational course offered by Coursera. Delve into television production, programming strategies, and social media communication, gaining insights transferable to various fields. Perfect for those in Sales & Marketing, this 660-minute course is available with Starter and Professional subscriptions, providing a comprehensive understanding of the managerial techniques behind the world's premier sporting event. Ideal for anyone looking to enhance their knowledge of media strategies and Olympic culture.
Emilio Fernández Peña