- Level Professional
- Duration 14 hours
- Course by University of California, Davis
-
Offered by
About
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.Modules
Getting Started
1
Videos
- Course Overview
1
Readings
- A Note from UC Davis
Applying Keyword Research
2
Discussions
- Keyword Research & Selection (Suggested Activity)
- Keyword Mapping (Suggested Activity)
11
Videos
- Applying Keyword Research Introduction
- Why do a Competitive Analysis?
- How to Perform a Competitive Keyword Analysis
- Analyzing Your Competition
- Develop a Plan to Compete
- Competing With Page Level Information
- Dealing with Larger Sites
- Mapping Keywords to Pages
- Questions to Ask
- Keyword Mapping Processes
- Creating a Keyword Map for Clients
Review
1
Assignment
- Optimizing A Website For Search
Advanced On-Page SEO
2
Discussions
- On-page Factors (Suggested Activity)
- Content Recommendations (Suggested Activity)
14
Videos
- Advanced On-Page SEO
- Benefits of a Competitive Content Analysis
- Dissecting the Competitive Content Analysis
- What Kind of Content Will Resonate with Your Customers?
- Conducting an Internal Content Audit
- How to Begin Your Content Analysis
- Organizing and Evaluating Content
- Creating a Strategy for Optimizing Content
- Domain Level Content Strategy
- What Makes Content Great?
- Different Types of Content and How to Use Them
- Creating Impactful Content
- Local SEO, Part 1
- Local SEO, Part 2
1
Readings
- Local SEO
Review
1
Assignment
- Advanced On-page SEO
Mobile/App SEO
1
Discussions
- Mobile App
5
Videos
- Mobile/App SEO
- External App Optimization
- App Store Optimization
- App A/B Testing
- Optimizing Your Screenshots
3
Readings
- App SEO
- App A/B Testing
- Optimizing Screenshots
Metrics and KPIs
1
Discussions
- Creating KPIs
7
Videos
- KPIs for SEO, Part 1
- KPIs for SEO, Part 2
- Return on Investment (ROI)
- SEO Survey Findings
- Forecasting SEO Impact, Part 1
- Forecasting SEO Impact, Part 2
- Forecasting SEO Impact, Part 3
2
Readings
- Optional: SEO Survey Sign-up
- Forecasting SEO
Review
1
Assignment
- Mobile/App SEO & Metrics and KPIs
Creating an SEO Campaign
1
Videos
- Creating an SEO Campaign
Getting the Sale
2
Discussions
- Estimating Your Time
- Proving Your Worth
3
Videos
- Scoping an SEO Project
- Proving Your Value to Potential Clients
- Managing Client Expectations
Initial Client Intake and Relationship Management
1
Discussions
- Ask the Client
2
Videos
- Asking the Right Questions
- Importance of Achieving Quick Wins
Setting Goals and Reporting
1
Discussions
- Creating Goals (Suggested Activity)
3
Videos
- Developing SMART Project Goals
- Establishing Benchmarks and Tracking Metrics
- Reporting Progress to Your Client
Review
1
Assignment
- Creating an SEO Campaign
Course Wrap-Up
1
Videos
- Course Summary
Auto Summary
"Optimizing a Website for Google Search" is a professional course in Sales & Marketing offered by Coursera. It covers website audits, keyword application, local search optimization, and effective communication of SEO improvements. The course includes hands-on activities and strategies for setting goals and building analytics. Duration: 840 minutes. Available with a Starter subscription. Ideal for professionals aiming to enhance their SEO skills.

Rebekah May