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Prompt Engineering Generative AI for Marketing & Advertising
  • Level Beginner
  • Duration 3 hours
  • Course by Coursera Project Network
  • Offered by

About

In this exciting project, you're about to embark on a journey into the world of AI-powered marketing. We'll start by teaching you how to create catchy texts and eye-catching images using advanced AI tools. As we delve deeper, you'll discover powerful techniques like sentiment analysis, which helps gauge customer feelings, and A/B testing, which lets you find out which marketing strategy works best. Not only will these skills enhance your marketing strategies, but they'll also equip you to design content that truly resonates with your audience. By the project's end, you'll have a toolkit of skills to create standout marketing materials, ensuring your business gets the attention it deserves and propelling it towards growth.

Modules

Your Learning Journey

    • 11 Videos
    • 2 Readings
    • 1 Plugin
    • 1 Lab
    • 1 Assignment
Show info about module content

1 Assignment

  • Assess Your Knowledge

1 Labs

  • [Optional] Access Your GPT GenAI Playground

11 Videos

  • Welcome to the course and get started
  • Setup and navigate ChatGPT and DALL-E
  • Understand the type and characteristics of Prompting
  • Practice Activity: Create open-ended and specific prompt
  • Craft fashion campaign email marketing texts
  • Craft fashion campaign social media texts
  • Create visual content for fashion marketing with DALL-E
  • Practice Activity: Write text prompt to generate images
  • Edit visual content for fashion marketing with Canva
  • Optimize campaigns with sentiment analysis and A/B testing
  • Cumulative Activity: Launch a marketing campaign for a new coffee brand

2 Readings

  • Project Overview
  • [Optional] The GPT Generative AI Lab Playground
Blessing Adesiji
Instructor

Blessing Adesiji