Public Library Marketing and Public Relations

About

In this course, part of the Public Library Management Professional Certificate program, you'll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.

Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.

What you will learn

• Difference between marketing, branding, and public relations (PR)
• How to develop DIY marketing solutions as well as work with professional designers
• Media outreach and PR strategies

Skills you learn

• Library Programming
• Marketing
• Library Management
• Public Relations
• Graphic Design

Syllabus

Weekly themes tentatively scheduled to cover:

• Introduction
• DIY Marketing
• Working effectively with a graphic designer
• Social media strategies
• Working with the press

Auto Summary

Discover how to enhance your library's communication strategies with the "Public Library Marketing and Public Relations" course by edX. This foundational course, part of the Public Library Management Professional Certificate program, dives into effective graphic design, media outreach, and social media engagement. Learn to utilize various budget-friendly solutions for marketing. Ideal for those starting in sales and marketing within the library sector, with a subscription option available.