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Research Instruments and Research Hypotheses
  • Level Foundation
  • Duration 20 hours
  • Course by Queen Mary University of London
  • Offered by

About

This course concentrates on the design and development of different research instruments. In this vein, the focus will be placed on the development of an instrument design strategy, scales of measurement and the components of the research report. The course begins by looking at the questionnaire development process with a focus on questionnaire design, question type and wording, pretesting and revising. We will consider the identification of scales of measurement and operationalisation, and the design of an online questionnaire. We are going to discuss sources of measurement differences, and the assessment of the reliability of measurements. The issue of the validity of measurements and the various types of validity will also be explored, as well as attitude measurement. We will discuss data preparation and processing, data coding, adjustment, and data analysis using multivariate data approaches. We are also going to explore frequency distribution and measures of location, variability and shape. The course ends with a discussion on hypothesis testing and the use of statistics relevant to cross-tabulations. We will discuss parametric and non-parametric tests in hypothesis testing and group comparison as well as the different sections of the research report.

Modules

Questionnaire Development Process I

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Test Your Knowledge

1 Discussions

  • Identifying Question Types

1 Videos

  • The Role of the Questionnaire

2 Readings

  • Questionnaire Development Process
  • Question Wording

Questionnaire Development Process II

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • Refresh Your Knowledge
  • Test Your Knowledge

1 Discussions

  • Questionnaire Design

1 Videos

  • Screening Questions

1 Readings

  • Questionnaire Assessment

Questionnaire Development Process III

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Test Your Knowledge

1 Discussions

  • Revising Questionnaires

1 Videos

  • Develop a Good Questionnaire

2 Readings

  • Approval and Pretesting
  • Finalising the Questionnaire

Questionnaire Development Process IV

    • 1 Videos
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Refresh Your Knowledge

1 Discussions

  • Design an Online Questionnaire

1 Videos

  • Literature Review and Measurements

Assessing the Reliability of Measurements

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Test Your Knowledge

1 Discussions

  • Sources of Measurement Differences

1 Videos

  • Sources of Measurement Differences

2 Readings

  • Test-Retest and Equivalent Forms
  • Internal Consistency Reliability

Assessing the Validity of Measurements I

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • Refresh Your Knowledge
  • Test Your Knowledge

1 Discussions

  • Assessing Validity

1 Videos

  • Assessing the validity of measurements

1 Readings

  • Face and Content Validity

Assessing the Validity of Measurements II

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Test Your Knowledge

1 Discussions

  • Scale Validity and Reliability

1 Videos

  • Criterion Related validity

2 Readings

  • Construct Validity
  • External and Internal Validity

Attitude Measurement

    • 1 Videos
    • 2 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • Refresh Your Knowledge
  • Test Your Knowledge

2 Discussions

  • Measuring Attitudes
  • Enhance Retention and Knowledge Transfer

1 Videos

  • Attitude Measurement

Data Preparation and Processing I

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Test Your Knowledge

1 Discussions

  • Data Preparation

1 Videos

  • Data Preparation

2 Readings

  • Checking and Editing the Questionnaire
  • Coding Data

Data Preparation and Processing II

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • Refresh Your Knowledge
  • Test Your Knowledge

1 Discussions

  • Adjusting Data

1 Videos

  • Transcribing and Data Cleaning

1 Readings

  • Adjusting the Collected Data

Data Analysis Strategy

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Test Your Knowledge

1 Discussions

  • Collecting International Data

1 Videos

  • Selecting a Data Analysis Strategy

2 Readings

  • Multivariate Statistical Approaches
  • International Market Research

Frequency Distribution

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • Refresh Your Knowledge
  • Test Your Knowledge

1 Discussions

  • Descriptives

1 Videos

  • Frequency Distribution

1 Readings

  • Measures of Location, Variability and Shape

Hypothesis Testing I

    • 1 Videos
    • 2 Readings
    • 2 Assignment
Show info about module content

2 Assignment

  • Test Your Knowledge
  • Test Your Knowledge

1 Videos

  • Hypothesis Testing

2 Readings

  • Cross Tabulations
  • Statistics Relevant to Cross Tabulation

Hypothesis Testing II

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • Refresh Your Knowledge
  • Test Your Knowledge

1 Discussions

  • Independent Samples t-Test

1 Videos

  • Hypothesis Testing Independent versus Related Samples

1 Readings

  • Parametric Tests: Independent and Paired Sample t-Test

Compare Groups: Parametric and Non-Parametric Approaches

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • Refresh Your Knowledge
  • Test Your Knowledge

1 Discussions

  • One-Way ANOVA

1 Videos

  • Non-Parametric Tests: One Sample and Two Independent Samples

1 Readings

  • Comparing Means Using Parametric Data

The Research Report

    • 1 Videos
    • 2 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Test Your Knowledge

1 Peer Review

  • Synthesise Your Knowledge

2 Discussions

  • Structuring a Research Report
  • Enhance Retention and Knowledge Transfer

1 Videos

  • The Research Report

Auto Summary

Discover the essentials of designing and developing effective research instruments in the "Research Instruments and Research Hypotheses" course, tailored for the Sales & Marketing domain. Guided by expert instructors from Coursera, this foundational course delves into crafting a robust instrument design strategy, understanding scales of measurement, and compiling comprehensive research reports. Begin your journey with an in-depth exploration of the questionnaire development process, including design, question types, wording, pretesting, and revisions. Learn to identify scales of measurement, operationalize concepts, and design online questionnaires. The course also covers the nuances of measurement differences, reliability, and various types of validity essential for accurate data collection. Engage with advanced topics such as attitude measurement, data preparation, coding, adjustment, and multivariate data analysis. Understand frequency distribution, measures of location, variability, and shape. The course culminates in a thorough examination of hypothesis testing, including parametric and non-parametric tests, group comparisons, and the integral sections of a research report. With a duration of 1200 minutes, this course offers flexible subscription options through Starter and Professional plans, catering to both beginners and seasoned professionals aiming to solidify their foundational knowledge in research methodologies. Perfect for aspiring marketers, researchers, and sales professionals, this course equips you with the tools to excel in your field through rigorous research and data analysis.

Athanasia Lampraki
Instructors

Athanasia Lampraki

Evangelia Katsikea
Instructors

Evangelia Katsikea