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Research Methodologies
  • Level Foundation
  • Duration 20 hours
  • Course by Queen Mary University of London
  • Offered by

About

This course focuses on research methodologies. In this vein, the focus will be placed on qualitative and quantitative research methodologies, sampling approaches, and primary and secondary data collection. The course begins with a discussion on qualitative research approaches, looking at focus groups, personal interviews, ethnography, case studies and action research. We will also discuss quantitative research methods with a focus on experimental research design and survey methodology. There will be an exploration of the sampling design process and different sampling approaches, including probability and non-probability sampling as well as sample size and non-response issues. We will look at the nature and scope of primary and secondary data, and the importance of measurement. We will look at the role of the Internet in market research as well as non-comparative scaling techniques. The course ends with a discussion on different data collection approaches, with a focus on observation, content analysis, narrative research, phenomenology, and the collection of data using ethnography.

Modules

Qualitative Research Approaches

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Test Your Knowledge

1 Discussions

  • Qualitative Research

1 Videos

  • Qualitative Research: An Overview

2 Readings

  • Importance of Qualitative Research
  • Crafting a Qualitative Study

Qualitative Research: Data Collection Approaches I

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • Test Your Knowledge
  • Refresh Your knowledge

1 Discussions

  • Focus Groups and Interviews

1 Videos

  • Focus groups

1 Readings

  • Personal in-depth Interviews

Qualitative Research: Data Collection Approaches II

    • 1 Videos
    • 2 Readings
    • 2 Discussion
Show info about module content

2 Discussions

  • Case Study
  • Action Research Cycle

1 Videos

  • Ethnography

2 Readings

  • Case Study
  • Action Research

Quantitative Research: Experiments and Surveys

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • Test Your Knowledge
  • Refresh Your Knowledge

1 Discussions

  • Survey Research

1 Videos

  • Experimental Study

1 Readings

  • Survey Methodology

Sampling Design Process

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Test Your Knowledge

1 Discussions

  • Sampling Design Process

1 Videos

  • Sample or Census?

2 Readings

  • The Sampling Design Process: Target Population, Sampling Frame, Sampling Techniques
  • The sampling Design Process: Sampling Process, Sample Validation, Non Response Issues in Sampling

Sampling techniques: Probability sampling

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • Test Your Knowledge
  • Refresh Your Knowledge

1 Discussions

  • Probability Sampling

1 Videos

  • Probability vs Non Probability Sampling

1 Readings

  • Types of Probability Sampling: Single Random Sampling, Systematic Sampling, Stratified and Cluster

Sampling Techniques: Non Probability Sampling

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Test Your Knowledge

1 Discussions

  • Non Probability Sampling

1 Videos

  • Sampling Techniques: Non Probability Sampling

2 Readings

  • Quota Sampling
  • Snowball Sampling

Sample Size and Non-Response Issues

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • Test Your Knowledge
  • Refresh Your Knowledge

1 Discussions

  • Non Response Aspects

1 Videos

  • Sample Size

1 Readings

  • Non Response Aspects in Sampling

Using Secondary data

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Test Your Knowledge

1 Discussions

  • Secondary Data

1 Videos

  • Nature and Scope of Secondary Data

2 Readings

  • Combining Various Types of Data
  • External Secondary Data: Syndicated Sources of Secondary Data

Internal Secondary Data and Implications of Market research

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • Test Your Knowledge
  • Refresh Your Knowledge

1 Discussions

  • Research Drives Business Strategy

1 Videos

  • Nature and Aims of Internal Secondary Data

1 Readings

  • Research Drives Business Strategy

Using Primary Data and Measurement

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Test Your Knowledge

1 Discussions

  • Proper Measurement

1 Videos

  • Primary Data Collection With Emphasis on Experiments

2 Readings

  • Importance of Proper Measurement
  • Comparative Scaling Techniques

The Role of Internet in Market Research & Non-Comparative Scaling Techniques

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • Test Your Knowledge
  • Refresh Your Knowledge

1 Discussions

  • Role of Internet in Market Research & Non Comparative Scaling Techniques

1 Videos

  • Importance of Internet in Market Research: Online Surveys

1 Readings

  • Non-comparative Scaling Techniques

Conducting Different Data Collection Approaches I

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Test Your Knowledge

1 Discussions

  • Collecting Data: Observation

1 Videos

  • Collecting Data Through Observation

2 Readings

  • Data Collection: Case Study
  • Data Collection: Content Analysis

Conducting Different Data Collection Approaches II

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • Test Your Knowledge
  • Refresh Your Knowledge

1 Discussions

  • Phenomenology

1 Videos

  • Data Collection: Narrative Research

1 Readings

  • Data Collection: Phenomenology

Conducting Different Data Collection Approaches III

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Test Your Knowledge

1 Discussions

  • The Action Research Project

1 Videos

  • The Action Research Project

2 Readings

  • Developing and Implementing the Action Research project I
  • Developing and Implementing the Action Research Project II

Conducting Different Data Collection Approaches IV

    • 1 Videos
    • 2 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Test Your Knowledge

1 Peer Review

  • Synthesise your knowledge

2 Discussions

  • Reflecting on Different Data Collection Approaches
  • Reflection of the Knowledge Gained

1 Videos

  • Collecting Data Through Ethnography

Auto Summary

"Research Methodologies" is an essential course in the Sales & Marketing domain, presented by Coursera. Led by expert instructors, it covers both qualitative and quantitative research methods, sampling techniques, and data collection strategies, including the role of the Internet in market research. Ideal for foundation-level learners, the course spans 1200 minutes and offers flexible subscription options—Starter and Professional. Perfect for those looking to deepen their understanding of research methodologies in a marketing context.

Athanasia Lampraki
Instructors

Athanasia Lampraki

Evangelia Katsikea
Instructors

Evangelia Katsikea