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Research Proposal: Initiating Research
  • Level Professional
  • Duration 11 hours
  • Course by University of California, Davis
  • Offered by

About

Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it's important that someone can review and sift through all the noise to provide valuable insights. And that's where you come in as a market researcher. This course will only scratch the surface and provide you a foundational understanding of this field. In this course, you will be able to define market research and identify some tools used in the industry. You will be able to discuss the importance of secondary and internal research in terms of the planning process. You will be able to define what primary research is and identify the various ways to conduct primary research. You will be able to focus on an actual research plan or proposal for your peer review project. You will be able to compose a response to a request for a proposal or research plan and be able to address the various components of the proposal and package it in a professional manner.

Modules

Getting Started

    • 1 Videos
    • 1 Readings
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1 Videos

  • Course Introduction

1 Readings

  • A Note from UC Davis

Request to Complete the Survey

    • 1 Videos
    • 1 Readings
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1 Videos

  • Survey to Build Our Database

1 Readings

  • Take the Specialization Smartphone Survey

Introduction to Market Research

    • 7 Videos
    • 3 Readings
    • 1 Discussion
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1 Discussions

  • So, why Market Research?

7 Videos

  • Introduction to Market Research
  • Defining Market Research
  • Motivation for Market Research
  • Requests for Market Research
  • The Services, Roles, and Qualities of a Market Researcher
  • Complexities, Constraints, and Questions to Ask
  • Planning a Response to a Market Research Inquiry

3 Readings

  • Market Research Is the Answer to 'Uberization' and the Customer Challenges of the 21st Century
  • 20 Market Research Questions to Ask Your Customers
  • 13 Questions Every Marketing Consultant Should Ask Prospects

Review

    • 1 Assignment
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1 Assignment

  • Module 1 Quiz

Secondary and Internal Research

    • 8 Videos
    • 3 Readings
    • 1 Discussion
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1 Discussions

  • Compare Secondary and Internal Research

8 Videos

  • Introduction to Secondary and Internal Research
  • The Importance of Secondary and Internal Research
  • Secondary and Internal Research in the Planning Process
  • Starting Cold with Secondary and Internal Research
  • Pros and Cons of Secondary and Internal Research
  • Three Levels of a Professional Market Researcher
  • Budget Considerations While Initiating Market Research
  • Developing Your Research Skills Further

3 Readings

  • Quirk's: Time-Saving Tips for Conducting Secondary Research
  • Quirk's: Save Money - Conduct Secondary Research
  • Quirk's: Meta-Analysis Offers Research on Research for MR

Review

    • 1 Assignment
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1 Assignment

  • Module 2 Quiz

Primary Research Introduction

    • 7 Videos
    • 2 Readings
    • 2 Discussion
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2 Discussions

  • Sampling Frame
  • Observational Research

7 Videos

  • Introduction to Primary Research
  • Defining Primary Research
  • Sampling and a Sampling Frame
  • Deciding on the Kind of Sampling and How Many to Sample
  • Observational Research
  • Surveys
  • Methods and Tools in Qualitative Research

2 Readings

  • Quirk's: What Everyone Needs to Know About Sampling
  • Quirk's: Forget Exact Science: Drawing Conclusions from Observational Research

Review

    • 1 Assignment
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1 Assignment

  • Module 3 Quiz

Research Plan or Proposal

    • 7 Videos
    • 1 Readings
    • 1 Discussion
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1 Discussions

  • Following Up on a Loss

7 Videos

  • Introduction to Market Research Plan or Proposal
  • How a Research Plan or Proposal Might be Presented
  • Components of a Research Plan or Proposal (Part 1)
  • Components of a Research Plan or Proposal (Part 2)
  • Packaging the Research Plan or Proposal
  • How to Follow Up with Your Client
  • You Won the Project, Now What?

1 Readings

  • Six Keys to Writing a Great Proposal

Review

    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • Module 4 Quiz

1 Peer Review

  • Project Proposal and Communications

Course Summary

    • 1 Videos
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1 Videos

  • Course Summary

Auto Summary

Explore the essentials of market research in this Coursera course designed for professionals in Sales & Marketing. Led by expert instructors, you'll learn to define market research, utilize industry tools, and understand secondary, internal, and primary research methods. Craft professional research proposals and enhance your analytical skills over a 660-minute duration. Available with a Starter subscription, this course is perfect for aspiring market researchers seeking foundational knowledge and practical experience.

Jim Fong
Instructor

Jim Fong