Monthly Subscription Starting at AED 99 + VAT

Level Foundation
Ratings
4.58
Course by University of Alaska Fairbanks
Total students 766 enrolled
Offered by

About

Sports have long been a cornerstone to our society, but only in recent history has the industry truly monetized with an expected value in 2021 of over $500 Billion USD. Ticket sales, corporate partnerships, sports marketing, sponsorships, merchandise, broadcast rights, product licensing, and other areas of revenue generation allow fans to be a part of the entire experience, both in the stadium and out. This course mainly focuses on professional sports.

This course is taught by professionals from across different areas of the industry, and provides a foundation in the principles and significance of sales and revenue generation in the business of Sport through a mix of theoretical fundamentals and practical application. The course will touch on ticket sales, corporate sales, and group sales. It will also cover elements of being a sales manager and characteristics of successful sales people in the sports management field. It covers key sales and revenue generation elements such as:

The Sports Sales Process
Relationship-Building
Customer Service
Business Development

Completion of this course will provide students with the essential skills to become successful sales executives in the field of Sport.

What you will learn

Apply the sales process
Apply data decision making techniques as it relates to sales
Describe and apply commonly used sales tactics, including marketing strategies.
Identify commonly used terms in sales including but not limited to the core sport product, CRM, B2B, B2C, Sales Funnel and objections