Segmenting the Market with Jagdish Sheth

Segmenting the Market with Jagdish Sheth


This course is all about how to segment the market to take advantage of market heterogeneity. The course will review different bases for market segmentation including demographics, psychographics, and lifestyles. We will also review segmentation by product and price.

About the Course Provider

Coursera provides access to more than 3000+ courses across a wide variety of subjects in parntership with different universities and organizations.

Course by

  • self
    Self paced
  • dueration
    Duration 6 hours
  • domain
    Domain Sales & Marketing
  • subs
    Monthly Subscription
    Course is included in
    1. Starter @ AED 99 + VAT
    2. Professional @ AED 149 + VAT
  • fee
    Buy Now Option not available
  • language
    Language English