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Segmenting the Market with Jagdish Sheth
  • Level Foundation
  • Duration 6 hours
  • Course by Kennesaw State University
  • Offered by

About

This course is all about how to segment the market to take advantage of market heterogeneity. The course will review different bases for market segmentation including demographics, psychographics, and lifestyles. We will also review segmentation by product and price.

Modules

Course Information

    • 1 Videos
    • 4 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Meet and Greet

1 Videos

  • Course Intro

4 Readings

  • About the Assignments
  • Discussion Forum Guidelines
  • About Peer Reviews
  • Get help and meet other learners in this course. Join your discussion forums!

Segmenting the Market (part 1)

    • 9 Videos
    • 1 Discussion
Show info about module content

1 Discussions

  • General Course Discussion

9 Videos

  • Segmenting the Market - 01
  • Segmenting the Market - 02
  • Segmenting the Market - 03
  • Segmenting the Market - 04
  • Segmenting the Market - 05
  • Segmenting the Market - 06
  • Segmenting the Market - 07
  • Segmenting the Market - 08
  • Segmenting the Market - 09

Segmenting the Market (part 2 )

    • 9 Videos
    • 2 Assignment
Show info about module content

2 Assignment

  • Module 1 Practice Quiz
  • Module 1 Summative Quiz

9 Videos

  • Segmenting the Market - 10
  • Segmenting the Market - 11
  • Segmenting the Market - 12
  • Segmenting the Market - 13
  • Segmenting the Market - 14
  • Segmenting the Market - 15
  • Segmenting the Market - 16
  • Segmenting the Market - 17
  • Segmenting the Market - 18

Seven Ways to Differentiate in Marketing

    • 9 Videos
    • 2 Assignment
Show info about module content

2 Assignment

  • Module 2 Practice Quiz
  • Module 2 Summative Quiz

9 Videos

  • Seven Ways to Differentiate in Marketing - 01
  • Seven Ways to Differentiate in Marketing - 02
  • Seven Ways to Differentiate in Marketing - 03
  • Seven Ways to Differentiate in Marketing - 04
  • Seven Ways to Differentiate in Marketing - 05
  • Seven Ways to Differentiate in Marketing - 06
  • Seven Ways to Differentiate in Marketing - 07
  • Seven Ways to Differentiate in Marketing - 08
  • Seven Ways to Differentiate in Marketing - 09

Positioning: Key to Successful Marketing

    • 10 Videos
    • 2 Assignment
Show info about module content

2 Assignment

  • Module 3 Practice Quiz
  • Module 3 Summative Quiz

10 Videos

  • Positioning: Key to Successful Marketing - 01
  • Positioning: Key to Successful Marketing - 02
  • Positioning: Key to Successful Marketing - 03
  • Positioning: Key to Successful Marketing - 04
  • Positioning: Key to Successful Marketing - 05
  • Positioning: Key to Successful Marketing - 06
  • Positioning: Key to Successful Marketing - 07
  • Positioning: Key to Successful Marketing - 08
  • Positioning: Key to Successful Marketing - 09
  • Positioning: Key to Successful Marketing - 10

Final Project (Peer Reviewed)

    • 1 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Submit Your Project Here

1 Readings

  • About Peer Reviews

Auto Summary

Unlock the potential of market heterogeneity with the "Segmenting the Market with Jagdish Sheth" course, designed for aspiring sales and marketing professionals. Led by renowned expert Jagdish Sheth, this foundational course dives deep into the art of market segmentation, exploring various bases such as demographics, psychographics, and lifestyles. Additionally, it covers segmentation strategies based on product and price, providing a comprehensive understanding of how to effectively target diverse customer groups. With a total duration of 360 minutes, this engaging course is available through Coursera's Starter subscription, making it an accessible and invaluable resource for anyone looking to enhance their marketing acumen.

Jagdish Sheth
Instructor

Jagdish Sheth