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Social Media Advertising
  • Level Foundation
  • Duration 17 hours
  • Course by University of Colorado Boulder
  • Offered by

About

Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user's behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.

Modules

Readings and Comprehension Quizzes

    • 5 Readings
    • 3 Assignment
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3 Assignment

  • 4.1
  • 4.2
  • 4.3

5 Readings

  • 11a) History of Social Media
  • Future of Social Media
  • Social Media Basics
  • Advantages and Disadvantages of Social Media Advertising
  • Social Media Tips for Small Businesses

Twitter

    • 3 Videos
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3 Videos

  • 5.1 - Twitter
  • 5.2 - Twitter Limitations
  • 5.3 - Targeting Case Study

Facebook

    • 3 Videos
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3 Videos

  • 6.1 - Facebook Ads
  • 6.2 - Targeting Parameters
  • 6.3 - Facebook Pixel Data

Quiz

    • 2 Assignment
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2 Assignment

  • New Quiz
  • Twitter & Facebook, Pt. 2

Instagram

    • 4 Videos
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4 Videos

  • 7.1 - Instagram Content
  • 7.2 - Instagram Ad Use Cases
  • 7.3 Instagram and the Funnel
  • 7.4 - Instagram Takeaways

Quiz

    • 1 Assignment
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1 Assignment

  • New Quiz

Final Project

    • 4 Readings
    • 1 PeerReview
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1 Peer Review

  • One Project

4 Readings

  • IMPORTANT PROJECT NOTE
  • Option #1: Targeting Parameters
  • Option #2: Instagram Case Study
  • Option #3: Twitter Case Study

Auto Summary

Unlock the potential of social media advertising with this comprehensive course tailored for small businesses looking to leverage the power of Facebook, Instagram, and Twitter. Guided by expert instructors from Coursera, you will explore the intricacies of digital advertising on these platforms, from basic campaign setups to advanced strategies like lookalike modeling and audience retargeting. Over the span of 1020 minutes, you'll gain hands-on experience in creating and optimizing ads that resonate with your target audience based on their online behaviors. Flexible subscription options, including Starter, Professional, and Paid, ensure you can choose the plan that best fits your needs. This foundational course is ideal for beginners in sales and marketing, empowering you to drive engagement and growth through effective social media advertising techniques.

Chris J. Vargo
Instructor

Chris J. Vargo