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Social Media and Digital Marketing Fundamentals
  • Level Foundation
  • Duration 10 hours
  • Course by Digital Marketing Institute
  • Offered by

About

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses must operate to support their customers. If you want to understand the forces driving and transforming businesses today and how cutting-edge digital and social strategies can help businesses thrive in a dynamic environment, this course will help you do so. You will learn the core principles and foundations of digital marketing before diving deeper into the disciplines of social media marketing and content marketing. After completing the course you will: - • Understand how digital and social media have disrupted the way businesses sell to consumers • Recognize how marketers use the customer journey model to influence purchase decisions on digital platforms using digital content and tools • Appreciate the benefits of integrating traditional and digital marketing with the advantages of inbound and outbound marketing strategies • Recognize how to use the principles of effective content marketing to create content that engages an audience This course also explains how to choose the right content for consumers – and how to ensure it gets seen by them. It outlines the different content formats available on social media and which platform best suits specific needs. This is the first course in the Digital Marketing Institute's Social Media Marketing specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

Modules

Course Introduction

    • 2 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Who are you? What are your expectations?

2 Readings

  • Welcome to the course!
  • Glossary of Digital Marketing Terms

Customer Behavior and Expectations

    • 3 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • How the growth of Digital is changing your purchase patterns?

3 Videos

  • New Digital Context
  • Digital Consumer Behavior
  • Customer Expectations

2 Readings

  • Module Introduction
  • Summary

Digital Concepts

    • 3 Videos
    • 1 Readings
    • 1 Discussion
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • How Digital has disrupted the way you access content online?

3 Videos

  • What is Digital
  • Digital Disruption
  • The Digital Customer Journey

1 Readings

  • Summary

Digital Opportunities

    • 3 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • How to be successful in the Digital business environment?

3 Videos

  • The Digital Opportunity
  • Digital and Your Organization
  • Digital for You

2 Readings

  • Business Growth and Digital
  • Summary

Additional Resources: Module 1

    • 1 Readings
Show info about module content

1 Readings

  • Additional Resources

Assessment: Module 1

    • 1 Assignment
Show info about module content

1 Assignment

  • Graded Quiz

Digital Marketing Basics

    • 3 Videos
    • 4 Readings
    • 1 Discussion
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • What’s In and what’s Out?

3 Videos

  • Key Digital Marketing Concepts
  • Traditional and Digital Marketing
  • 3i Principles

4 Readings

  • Module Introduction
  • Digital Channels
  • Summary
  • The Complete Guide to Shaping a Successful Digital Marketing Career

Digital Customer Journey

    • 4 Videos
    • 3 Readings
    • 1 Discussion
    • 1 PeerReview
    • 2 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Peer Review

  • Practice Peer Review

1 Discussions

  • What is the best digital marketing strategy?

4 Videos

  • The Buyer's Journey Introduction
  • Integrating Traditional and Digital Marketing
  • Aligning the Buyer's Journey with Channels
  • Tools for Digital Marketing

3 Readings

  • The Buyer's Journey
  • Marketing Functions
  • Summary

Additional Resources: Module 2

    • 1 Readings
Show info about module content

1 Readings

  • Additional Resources

Assessment: Module 2

    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Graded Quiz

1 Peer Review

  • Graded Peer Review

Content Creation

    • 3 Videos
    • 3 Readings
    • 1 Discussion
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • How to get your content seen?

3 Videos

  • Content Marketing
  • Content Types
  • Social Listening

3 Readings

  • Module Introduction
  • How to Plan
  • Summary

Content Formats

    • 8 Videos
    • 5 Readings
    • 1 Discussion
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • What types of content should you create?

8 Videos

  • Social Media Platforms
  • Blogging
  • Influencer Marketing
  • Video
  • eBook and Whitepapers
  • Images
  • Podcasts
  • Content Creation Tools

5 Readings

  • Content by Audience
  • Infographics
  • User Generated Content (UGC)
  • Social Influencer Networks
  • Summary

Content Scheduling

    • 2 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • Which approach is best for you?

2 Videos

  • Content Calendars
  • Paid and Fixed Social Buying

2 Readings

  • Scheduling Components
  • Summary

Additional Resources: Module 3

    • 1 Readings
Show info about module content

1 Readings

  • Additional Resources

Assessment: Module 3

    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Graded Quiz

1 Peer Review

  • Graded Peer Review

Peer Review Assignment

    • 1 PeerReview
Show info about module content

1 Peer Review

  • Digital Channel and Social Media Content Overview

Auto Summary

Explore the "Social Media and Digital Marketing Fundamentals" course by the Digital Marketing Institute on Coursera, designed to equip learners with essential skills in digital and social media marketing. Ideal for beginners in Sales & Marketing, this 600-minute course covers the transformation in consumer behavior due to digital advancements, effective content marketing, and integrating traditional and digital strategies. Upon completion, earn a certification and three months of free Power Membership to advance your career. Subscription options include Starter and Professional levels.

Digital Marketing Institute
Instructors

Digital Marketing Institute

Cathal Melinn
Instructors

Cathal Melinn