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Social Media Management
  • Level Foundation
  • Duration 25 hours
  • Course by Meta
  • Offered by

About

This course equips you with critical content creation and management skills. You'll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You'll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project. By the end of this course, you will be able to: - Establish and manage a social media presence - Create a Facebook business page and an Instagram account for business - Understand how and why to create content for social media - Create a brand, tone, and voice for a social media presence - Manage a content calendar for your social media presence - Evaluate the performance of your content on social media and to iterate and optimize the performance - Create a content calendar for your social media presence - Manage social media content using real world data This course is intended for people who want to learn how to create and manage a business presence on social media, including creating content, interacting and engaging with customers on social media and evaluating the results of different posts. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners already completed course 1 (Introduction to Social Media Marketing) in this program.

Modules

Introduction to the Program

    • 4 Videos
    • 6 Readings
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4 Videos

  • Introduction to the Meta Social Media Marketing Professional Certificate
  • Social Media Management Overview
  • Introduction to Anke Audenaert
  • Careers in Digital Marketing

6 Readings

  • Social Media Management Syllabus
  • Join the Meta Social Media Marketing Community!
  • How to Be Successful in This Course
  • Professional Certificate Job Search Resources Overview
  • User Interface Note: Professional Certificate Content
  • Community Guidelines

Establish Your Social Media Presence

    • 4 Videos
    • 1 Readings
    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • Establish Your Social Media Presence Practice Quiz

1 Peer Review

  • Create a Facebook Business Page or an Instagram Business Account

4 Videos

  • Establish Your Presence Overview
  • Steps to Set Up a Social Media Presence
  • Establishing a Presence on Facebook
  • Establishing a Presence on Instagram

1 Readings

  • Create a Social Media Presence for Your Business

Create a Strong Brand

    • 7 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Establish Your Presence Quiz

7 Videos

  • What Is a Brand and Why You Need One
  • The EPIC Brand Framework
  • Brand: Existence
  • Brand: Purpose
  • Brand: Identity
  • Brand: Connection
  • Establish Your Presence Conclusion

1 Readings

  • Building a Brand Framework

Anatomy of Social Media Content

    • 5 Videos
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5 Videos

  • Social Media Content Overview
  • The Role of Content in Social Media
  • Anatomy of a Social Media Post
  • Anatomy of a Facebook Post
  • Anatomy of an Instagram Post

Social Media Content Building Blocks

    • 3 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Social Media Content Building Blocks Practice Quiz

3 Videos

  • The Role of Text in Posts
  • The Role of Images in Posts
  • The Role of Video in Posts

1 Readings

  • Creating Compelling Social Media Content

Create Basic Posts

    • 3 Videos
    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • Social Media Content Quiz

1 Peer Review

  • Create a Post on Facebook or Instagram

3 Videos

  • Creating a Post on Facebook
  • Creating a Post on Instagram
  • Social Media Content Conclusion

Identify What to Post

    • 6 Videos
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6 Videos

  • Social Media Content Management Overview
  • Identify What to Post
  • Topics to Post About
  • Using Storyboards to Plan Your Content
  • Creating a Storyboard
  • What Makes Content Viral?

Manage Your Content Calendar

    • 2 Videos
    • 1 Assignment
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1 Assignment

  • Manage Your Content Calendar Practice Quiz

2 Videos

  • Using a Content Calendar
  • Creating a Content Calendar

Effectively Creating and Producing Content

    • 2 Videos
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2 Videos

  • Repurposing Content
  • Auditing Content

Managing Your Content and Interacting with Your Following

    • 4 Videos
    • 3 Readings
    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • Social Media Content Management Quiz

1 Peer Review

  • Create Your Content Calendar

4 Videos

  • Building a Following on Social Media
  • Interacting and Moderating on Social Media
  • Managing Your Social Media Presence
  • Social Media Content Management Conclusion

3 Readings

  • Facebook Page Roles and Permissions
  • Manage and Moderate Your Online Presence
  • Three-Month Content Calendar Template

Evaluate Data for Your Posts

    • 8 Videos
    • 2 Readings
    • 2 Assignment
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2 Assignment

  • Evaluate Data for Your Posts Practice Quiz
  • Evaluate Your Efforts Quiz

8 Videos

  • Evaluate Your Efforts Overview
  • Measure What Matters
  • Facebook Page Insights
  • Instagram Insights
  • Iterating on Your Content Calendar
  • Evaluate Your Efforts Conclusion
  • Congratulations!
  • What's Next?

2 Readings

  • How to Uncover Job Opportunities
  • What's Next?

What is Generative AI

    • 4 Videos
    • 2 Readings
    • 2 Assignment
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2 Assignment

  • Practice Quiz: Understanding Generative AI
  • Activity: Experience the Power of GenAI

4 Videos

  • Understanding Generative AI: An Overview
  • Exploring Different GenAI Technologies
  • Applications of Generative AI in Business
  • Navigating the Challenging: Concerns with AI

2 Readings

  • Responsible AI - AI at Meta
  • Summary: Key Takeaways on Generative AI

GenAI in Social Media Marketing

    • 5 Videos
    • 4 Readings
    • 1 Discussion
    • 2 Assignment
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2 Assignment

  • Practice Quiz: Understanding GenAI in Social Media Marketing
  • Activity: Create a Social Media Post Using GenAI

1 Discussions

  • Share Your Thoughts!

5 Videos

  • Integrating Generative AI into Social Media Strategies
  • Understand Your Target Audience with Generative AI
  • GenAI Tools for Content Creation
  • Streamlining Ad Creation with GenAI
  • Conclusion: GenAI in Social Media Marketing

4 Readings

  • GenAI Tools for Target Audience Analysis
  • GenAI Tools for Content Creation
  • Meta's Suite of AI-Powered Ad Tools
  • Summary: GenAI in Social Media

Auto Summary

Elevate your social media strategy with the "Social Media Management" course, a comprehensive program designed to empower you with essential content creation and management skills within the Sales & Marketing domain. Guided by expert instruction from Coursera, this foundational course will walk you through the intricacies of establishing and managing a robust social media presence. Over approximately 25 hours, you will delve into creating impactful social media posts, setting up and maintaining a Facebook business page and an Instagram business account, and developing a distinctive brand, tone, and voice for your online identity. The course also covers the creation and utilization of a content calendar to streamline your posting schedule, moderation techniques, and the analysis of social media data to enhance post effectiveness. Ideal for beginners with basic internet navigation skills and a keen interest in social media engagement, this course does not require prior marketing experience. However, familiarity with Facebook or Instagram, along with completion of an introductory course in social media marketing, can be beneficial. Whether you aim to improve your business's social media interactions, engage customers more effectively, or optimize content performance through real-world data application, this course offers the tools and techniques needed to succeed. Join the course through the Starter subscription and transform your social media management skills today!

Anke Audenaert
Instructor

Anke Audenaert