Social Media Marketing
This two-module Social Media Marketing program prepares you for entry-level digital marketing and e-commerce roles.
Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- Course by Simplilearn
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Offered by
About
In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.Modules
Social Media Marketing Introduction
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2
Videos
2
Videos
- Social Media Marketing Introduction
- What Will You Learn
Social Media Marketing Overview
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19
Videos
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1
Assignment
1
Assignment
- Quiz on Social Media Marketing Overview
19
Videos
- Introduction to Social Media Marketing Overview
- Current Trends in Digital and Social Media
- Social Brand Management
- Social Brand Management Case Study
- Engaging Users Through Social Channels
- Significance and Role of Social Media
- Social Media Marketing Benefits Goals and Elements
- Search Engine Optimization Search Engine Marketing and Social Media Marketing
- Defining and Creating a Buyer Persona
- Introduction to Social Media Strategy
- Elements of Social Media Strategy
- Social Media Channels
- Content Media Types and Storytelling
- Case Study Nikes Play For The World Campaign
- Case Study KFCs Michelin Impossible Campaign
- Case Study Starbucks Social Media Engagement
- Key Social Media Metrics
- Organic Posting
- Quick Recap
Facebook Page and Posts
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17
Videos
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1
Assignment
1
Assignment
- Quiz on Facebook Page and Posts
17
Videos
- Introduction to Facebook Page and Posts
- Meta Moving to AI-Recommended Content
- Facebook Feed Algorithm
- Ranking Facebook Feeds Using ML Algorithm
- Facebook Elements
- Demo Creating Facebook Business Page
- Demo Switching Profiles
- Demo Facebook Business Page Optimization Top Menu
- Demo Facebook Business Page Optimization Edit Options
- Demo Facebook Business Page Optimization Manage Page
- Types of Posts
- Demo Creating Facebook Business Page Post
- Demo Scheduling a Facebook Business Page Post
- Demo Facebook Page Plugin
- Quick Recap
- Facebook Business Page Optimization Manage Page
- Facebook Business Page Optimization Top Menu
Instagram Posts
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5
Videos
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1
Assignment
1
Assignment
- Quiz on Instagram Posts
5
Videos
- Introduction to Instagram Posts
- Instagram Reels
- Influencer Marketing on Instagram
- Quick Recap
- Spotlight
Facebook and Instagram Ads
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24
Videos
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1
Assignment
1
Assignment
- Quiz on Facebook and Instagram Ads
24
Videos
- Introduction to Facebook and Instagram Ads
- Meta Business Suite
- Demo Creating Your Meta Business Manager Account
- Demo Creating and Adding Business Pages
- Facebook Ads Algorithm
- Meta Ads Goals and Campaign Objectives
- Types of Meta Ads
- Facebook Ads Structure
- Demo Setting up Facebook Audience Targeting
- Demo Creating Brand Awareness Ads Campaign Level
- Demo Creating Brand Awareness Ads Ad Set Level
- Demo Creating Brand Awareness Ads Ads Level
- Demo Creating a Web Traffic Ad
- Demo Creating Lead Generation Ads
- Demo Facebook Creative Hub
- Facebook Bid Strategies
- Campaign Budget Optimization or Advantage Campaign Budget
- Importance of Facebook Pixels
- Demo Creating Facebook Pixel and Event
- Facebook Remarketing Strategy
- Performance Monitoring and Analytics
- Demo Spying on Your Competitor Facebook Ads
- Case Study Swiggys First Facebook Augmented Reality Ad
- Quick Recap
YouTube Marketing
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13
Videos
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1
Assignment
1
Assignment
- Quiz on YouTube Marketing
13
Videos
- Introduction to YouTube Marketing
- YouTube Influencer Marketing
- YouTube Strategies
- Types of YouTube Videos
- YouTube AdTypes and Categories
- Demo YouTube Ads
- Case Study Adidas and Ad Sequencing
- YouTube Shorts
- YouTube Influencer Collaboration
- Tools to Create YouTube Videos
- Demo Video Making Powtoon
- Demo Video Making Canva
- Quick Recap
LinkedIn Marketing
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21
Videos
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1
Assignment
1
Assignment
- Quiz on LinkedIn Marketing
21
Videos
- Introduction to LinkedIn Marketing
- Organic LinkedIn Marketing Elements and Objectives
- Connection Categories
- Objectives of LinkedIn Personal Profile Optimization
- Profile Elements Profile Picture Cover Image Name and Headline
- Profile Elements About Featured Section Experience and Skills
- Profile Elements Endorsements Recommendations and Connections
- My Network Feature
- Personal Branding On LinkedIn
- Content Elements of LinkedIn
- Demo Creating a LinkedIn Business Page
- LinkedIn Profile Posts and Page Analytics
- LinkedIn Tools
- Demo Linkedin Tools Crystal Lusha and GetEmail
- Demo LinkedIn Profile Score
- Inorganic LinkedIn Marketing Creating B2B Persona
- LinkedIn Ad Formats
- Creating LinkedIn Ads
- Demo Creating LinkedIn Ads
- Quick Recap
- Spotlight
Twitter Marketing
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7
Videos
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1
Assignment
1
Assignment
- Quiz on X Marketing
7
Videos
- Introduction to X Marketing
- Creating X Ads
- Twitter Ad Types and Features
- Ways of Optimizing Twitter Ads
- The TweetDeck Tool
- Demo TweetDeck
- Quick Recap
Pinterest Marketing
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6
Videos
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1
Assignment
1
Assignment
- Quiz on Pinterest Marketing
6
Videos
- Introduction to Pinterest Marketing
- Overview and Growth of Followers on Pinterest
- Integrating Website with Pinterest Account
- Creating a Pin and a Board
- Creating a Business Hub on Pinterest
- Quick Recap
Social Media Calendar
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6
Videos
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1
Assignment
1
Assignment
- Quiz on Social Media Calendar
6
Videos
- Introduction to Social Media Calendar
- Essential Elements of Social Media Calendar
- Social Media Planning Tools and Templates
- Social Media Strategy Start-Ups B2B Segment
- Social Media Strategy B2C and D2C Segments
- Quick Recap
Social Listening and Monitoring
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7
Videos
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1
Assignment
1
Assignment
- Quiz on Social Listening and Monitoring
7
Videos
- Introduction to Social Listening and Monitoring
- Social Listening and Its Benefits
- Case Studies How Brands Leverage Social Listening
- Examples How Brands Leverage Social Listening
- Social Listening and Monitoring Tools
- Quick Recap
- Spotlight
Untitled Lesson
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2
Assignment
2
Assignment
- Assessment for Social Media Marketing 1
- Assessment for Social Media Marketing 2
Auto Summary
Unlock the power of social media with this comprehensive Social Media Marketing course on Coursera. Perfect for aspiring digital marketers, you'll learn to engage customers and drive transactions through platforms like Facebook, Instagram, YouTube, LinkedIn, Twitter, and Pinterest. Guided by industry experts, the course includes hands-on activities and real-world examples to build practical skills. Available in Starter and Professional subscription options, this foundational program suits those aiming for entry-level digital marketing and e-commerce roles.
Simplilearn Instructor