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Sport Sponsorship. Let them Play
  • Level Foundation
  • Duration 9 hours
  • Course by Universitat Autònoma de Barcelona
  • Offered by

About

Are you interested in sport sponsorship? Would you like to understand which actors participate in sport sponsorship? Would you like to know the latest and innovative proposals that are arising in the sport sponsorship world? Are you interested in learning and connecting with sports enthusiasts/students from all around the world? The Universitat Autònoma de Barcelona and the Johan Cruyff Institute jointly offer this introductory course in sports sponsorship for all those interested in knowing how to create a sponsorship plan for a sports event. There are no special requirements to take the course. Thanks to this course you will be capable of facing a real challenge: the activation of a sponsorship plan for the Johan Cruyff Foundation.

Modules

Basic Information

    • 2 Videos
    • 5 Readings
Show info about module content

2 Videos

  • What is a MOOC?
  • Introductory video Sport Sponsorship MOOC

5 Readings

  • Before we start
  • About the course
  • Solving doubts and technical issues
  • Frequently Asked Questions
  • Competition terms & conditions for the Johan Cruyff Institute Postgraduate in Sport Sponsorship programme scholarship grant

Contents and basic concepts of sponsorship

    • 4 Videos
Show info about module content

4 Videos

  • Module 1 Presentation
  • Basic principles of sponsorship
  • SPONSORSHIP. Basic principles and characteristics
  • PATRONAGE. Basic principles and characteristics

Study Case

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Video: Interview Pati Roura

2 Readings

  • Visit the website of Johan Cruyff Foundation
  • Cruyff Foundation: Because children should be active

Forum

    • 1 Readings
    • 2 Discussion
Show info about module content

2 Discussions

  • Forum: Introduce yourself
  • Forum: Share your doubts concerning module 1

1 Readings

  • Introducing Richard Denton

Complementary materials

    • 1 Readings
Show info about module content

1 Readings

  • Recommended videos

Evaluation

    • 1 Assignment
Show info about module content

1 Assignment

  • Quiz Module 1

The objectives of the sponsor and sponsored

    • 6 Videos
Show info about module content

6 Videos

  • Module 2 Introduction
  • Main objectives of the sponsor
  • Stakeholders in sponsorship
  • Video: Interview Albert Amat
  • Video: Interview Joan Porcar
  • Video: Interview Cinto Ajram - Zurich Barcelona Marathon

Study Case

    • 3 Readings
Show info about module content

3 Readings

  • Cruyff Court Manual
  • 6vs6 Cruyff Court Guide
  • Videos: Cruyff Foundation and Cruyff Courts

Forum

    • 2 Discussion
Show info about module content

2 Discussions

  • Forum: Sponsor Activation
  • Forum: Share your doubts about module 2

Complementary materials

    • 1 Readings
Show info about module content

1 Readings

  • Recommended videos

Evaluation

    • 1 Assignment
Show info about module content

1 Assignment

  • Quiz Module 2

Key concepts about sponsorship activation (I)

    • 4 Videos
    • 1 Readings
Show info about module content

4 Videos

  • Module 3 Introduction
  • Sponsorship activation
  • Video: Interview Annamari Basora
  • Rins van Kouwen about athletes and social networks

1 Readings

  • Notes - Sponsorship Activation

Study Case

    • 2 Readings
Show info about module content

2 Readings

  • Videos about Cruyff Court
  • Approximate costs: Cruyff Court 6vs6

Forum

    • 1 Readings
    • 3 Discussion
Show info about module content

3 Discussions

  • Forum: Brand activation
  • Forum: Business activation
  • Forum: Share your doubts about module 3

1 Readings

  • Instructions to participate in the forums

Complementary materials

    • 1 Readings
Show info about module content

1 Readings

  • Recommended videos

Evaluation

    • 1 Assignment
Show info about module content

1 Assignment

  • Quiz Module 3

Key concepts about sponsorship activation (II)

    • 2 Videos
    • 1 Readings
Show info about module content

2 Videos

  • Introduction Module 4
  • Sponsorship activation (II)

1 Readings

  • Sponsorship activation - Examples

Study Case

    • 1 Readings
Show info about module content

1 Readings

  • Examples sponsorship activations

Forum

    • 1 Readings
    • 3 Discussion
Show info about module content

3 Discussions

  • Forum: Internal activation
  • Forum: External activation
  • Forum: Share your doubts about module 4

1 Readings

  • Instructions to participate in the forums

Complementary materials

    • 1 Readings
Show info about module content

1 Readings

  • Recommended videos

Evaluation

    • 1 Assignment
Show info about module content

1 Assignment

  • Quiz Module 4

Evaluation

    • 2 Readings
    • 1 Discussion
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Activation proposal Cruyff Court

1 Discussions

  • Forum: Share your doubts about module 5

2 Readings

  • Postgraduate Diploma in Sport Sponsorship Scholarship
  • To support the Cruyff Foundation, make a donation and get children active!

Auto Summary

Unlock the world of sport sponsorship with this introductory course by Universitat Autònoma de Barcelona and Johan Cruyff Institute. Ideal for sales and marketing enthusiasts, this comprehensive 540-minute course teaches you to create and activate sponsorship plans. Perfect for sports enthusiasts and students globally, with no prerequisites needed. Available on Coursera with Starter and Professional subscription options.

Richard Denton
Instructor

Richard Denton