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Strategic Innovation: Building and Sustaining Innovative Organizations
  • Level Professional
  • Duration 15 hours
  • Course by University of Illinois Urbana-Champaign
  • Offered by

About

Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs. This course introduces the fundamental strategy concepts and tools that enable firms to manage technological innovations for competitive advantage. It does so by first considering the sources of technological change and how to leverage technologies to create firm value. It then examines the various mechanisms for extracting value from technologies, both legal (e.g., patents, trade secrecy, etc.) and strategic (e.g., lead time, complementary assets, etc.). We will explore the fundamentals of technology strategy through readings and case studies in both established and entrepreneurial firms across a range of technology-based industries. You will be able to: - Learn fundamental strategy concepts and frameworks for technology-based firms - Apply theories and frameworks toward the analysis and formulation of strategies for creating and capturing value through technological innovations - Develop an ability to think strategically and make decisions under uncertainty and risk - Develop skills in performing analytic research and preparing professional reports - Develop skills in managing diverse teams and working under time and resource constraints This course is part of Gies College of Business' suite of online programs, including the iMBA and iMSM.

Modules

About the Course

    • 4 Videos
    • 6 Readings
    • 1 Quiz
Show info about module content

4 Videos

  • Introduction to the Course
  • Welcome from Professor Geoff Love!
  • Welcome from Professor Michael Roach!
  • Learn on Your Terms

6 Readings

  • Syllabus
  • Lecture Transcript in ePub
  • Glossary
  • Description of Organizations and Brands
  • About the Discussion Forums
  • Online Education at Gies College of Business

1 Quiz

  • Orientation Quiz

About Your Classmates

    • 1 Readings
    • 1 Discussion
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1 Discussions

  • Getting to Know Your Classmates

1 Readings

  • Updating Your Profile

Module 1 Information

    • 1 Videos
    • 2 Readings
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1 Videos

  • Innovation Lifecycles Introduction

2 Readings

  • Module 1 Overview
  • Module 1 Readings

Lesson 1-1: Innovation Adoption Lifecycle

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Innovation Adoption Lifecycle Practice Quiz

1 Videos

  • Innovation Adoption Lifecycle

Lesson 1-2: Will the "New-to-the-World" Innovation Fly? A Discussion of Sales Takeoff and Firm Takeoff Points

    • 2 Videos
    • 1 Quiz
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2 Videos

  • Will the "New-to-the-World" Innovation Fly? - Part 1
  • Will the "New-to-the-World" Innovation Fly? - Part 2

1 Quiz

  • A Discussion of Sales Takeoff and Firm Takeoff Points Practice Quiz

Lesson 1-3: Types of Innovations

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Types of Innovations

1 Quiz

  • Types of Innovations Practice Quiz

Lesson 1-4: Crossing Over From Niche Markets to Mass-Market Dominance

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Crossing Over From Niche Markets to Mass-Market Dominance Practice Quiz

1 Videos

  • Crossing Over from Niche Markets to Mass-Market Dominance

Lesson 1-5: Prospect Theory: Minimizing Losses and Maximizing Gains

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Prospect Theory: Minimizing Losses and Maximizing Gains

1 Quiz

  • Prospect Theory Practice Quiz

Module 1 Graded Activities

    • 1 Quiz
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1 Quiz

  • Innovation Life Cycles Quiz

Module 2 Information

    • 1 Videos
    • 2 Readings
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1 Videos

  • Disruptive Innovation Introduction

2 Readings

  • Module 2 Overview
  • Module 2 Readings

Lesson 2-1: Demand-Side Disruption

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Demand-Side Disruption

1 Quiz

  • Demand-Side Disruption Practice Quiz

Lesson 2-2: Examples of Disruption

    • 2 Videos
    • 1 Quiz
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2 Videos

  • Examples of Disruption - Part 1
  • Examples of Disruption - Part 2

1 Quiz

  • Examples of Disruption Practice Quiz

Lesson 2-3: Prescriptions for Incumbents

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Demand-Side Disruption: Prescriptions for Incumbents for Assessing Disruptions

1 Quiz

  • Prescriptions for Incumbents Practice Quiz

Lesson 2-4: Creating a Disruptive Innovation

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Demand-Side Disruption: Creating a Disruptive Innovation

1 Quiz

  • Creating a Disruptive Innovation Practice Quiz

Lesson 2-5: Strategic Renewal at IBM

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Strategic Renewal at IBM

1 Quiz

  • Strategic Renewal at IBM Practice Quiz

Module 2 Graded Acitivities

    • 1 Quiz
    • 1 PeerReview
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1 Peer Review

  • There Is More to a Product Than Just Function: Assessing Industry Trends: Assignment

1 Quiz

  • Disruptive Innovation Quiz

Module 3 Information

    • 1 Videos
    • 2 Readings
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1 Videos

  • Open Innovation Introduction

2 Readings

  • Module 3 Overview
  • Module 3 Readings

Lesson 3-1: Open Innovation

    • 2 Videos
    • 1 Quiz
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2 Videos

  • Open Innovations - Part 1
  • Open Innovations - Part 2

1 Quiz

  • Open Innovation Practice Quiz

Lesson 3-2: Becoming an Innovative Leader in a Connected World

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Becoming an Innovative Leader in a Connected World

1 Quiz

  • Becoming an Innovative Leader in a Connected World Practice Quiz

Module 3 Graded Activities

    • 1 Quiz
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1 Quiz

  • Open Innovation Quiz

Module 4 Information

    • 1 Videos
    • 2 Readings
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1 Videos

  • Multi-Sided Innovation Platforms Introduction

2 Readings

  • Module 4 Overview
  • Module 4 Readings

Lesson 4-1: The Strategic Logic

    • 1 Videos
    • 1 Quiz
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1 Videos

  • The Strategic Logic

1 Quiz

  • The Strategic Logic Practice Quiz

Lesson 4-2: Network Effects

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Network Effects

1 Quiz

  • Network Effects Practice Quiz

Lesson 4-3: Multi-Sided Markets

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Multi-sided Markets

1 Quiz

  • Multi-Sided Markets Practice Quiz

Lesson 4-4: Contemporary Business Models in the Era of Digitization

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Contemporary Business Models in the Era of Digitization

1 Quiz

  • Contemporary Business Models in the Era of Digitization Practice Quiz

Lesson 4-5: The Story of OpenTable

    • 1 Videos
    • 1 Quiz
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1 Videos

  • The Story of OpenTable

1 Quiz

  • The Story of OpenTable Practice Quiz

Module 4 Graded Activities

    • 1 Quiz
    • 1 PeerReview
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1 Peer Review

  • Executing Innovative Business Models: The Whole Is Bigger Than the Sum of Its Parts: Assignment

1 Quiz

  • Multi-Sided Innovation Platforms: Quiz

Course Conclusion

    • 2 Readings
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2 Readings

  • Congratulations on completing the course!
  • Get Your Course Certificate
Raj Echambadi
Instructors

Raj Echambadi

E. Geoffrey Love
Instructors

E. Geoffrey Love