Road safety in the Caribbean region: safe urban mobility

Claudia Adriazola-Steil

Deputy Director, Urban Mobility And Director

Health & Road Safety, WRI Ross Center For Sustainable Cities

Claudia Adriazola-Steil has worked in the transport sector for almost 20 years. As Director of Health and Road Safety at WRI Ross Center for Sustainable Cities, she focuses on the intersection of sustainable mobility, climate change, public health, and equity. Over the last 11 years at WRI, Claudia has been instrumental in developing one of the most innovative road safety programs in the world, significantly influencing the international agenda, as well as those of national and local governments. During her tenure, Claudia has led WRI’s Urban Mobility Program as Interim Director for a year and a half, advancing new partnerships and reshaping the mobility agenda to reflect the changes on new technology, including shared and autonomous vehicles, bike and scooter share programs, big data, among others. Claudia has experience working in Latin America, Asia, and Africa and has overseen over US$ 45M in investments.

Claudia previously held managerial positions in Peru’s national government, including General Director of Land Transportation and Executive Manager of the National Council of Road Safety in the Ministry of Transport, and Head of the Legal Department of the Superintendence of Public Registries in the Ministry of Justice. Originally a lawyer, Claudia was later trained in transport management in Germany. In 2008, she graduated with an Executive Master of Public Administration and an MA in International Relations from the Maxwell School of Public Administration at Syracuse University, New York.

Luis David Rojas Guerrero

Advertising creative director, brand strategist and university professor

ITESO University Business School

Luis Rojas Guerrero is an advertising creative director, writer, and university professor at the ITESO University Business School in Guadalajara, Mexico. Throughout his career, he has worked for brands and institutions such as Gatorade, Pepsi, Leche San Marcos, Andares, Volvo, The Pan American Health Organization, among others. Author of the academic book: Aguacate para tus ideas and the advertising novel La vida entre slogans. His campaigns have been worthy of some recognitions, an Effie award, and another Glass Screen.

Laura Ballesteros

Former Undersecretary of Mobility

Mexico City

Laura Ballesteros is a young politician and sustainable leader, with 15 years of hard work in the public and private sector. She is an expert in agenda-setting, and policy and regulation, in urban affairs (Ex. Mobility and Road Safety). As a Congresswoman during the 2012-2015 legislative period, she built the new regulations and policies for Mexico City, in Mobility and Road Safety. Such as the new Mobility Law, changing the old transportation and roads model, for a public and sustainable transport oriented one, recognizing mobility as a social right and an important part of the Road Safety Agenda. Setting a new level of priority in the streets for vulnerable users, such as pedestrians, cyclists, and public transport users. This new regulation also creates new specialized government capacities such as the design of pedestrian and cyclist infrastructure. As Undersecretary of Planning in the Ministry of Mobility of Mexico City, in 2015-2017 she undertook the first Regulation of Transport Digital Platforms Companies (Uber and Cabify), and the new off-street Parking Regulation that limits the spaces for car parking in new Buildings. And she implemented a new electro-mobility strategy. She also led a coalition to build Mexico’s City Road Safety policy, adopting the Vision Zero philosophy. This led to a new traffic and Road Safety Regulation that decreases the speed limits on the roads, among other actions that have resulted in a reduction of 18% in road fatalities. Currently, Laura is a substitute Senator at the Mexican Congress, for the period 2018 – 2024. And from that sit, she will continue to advocate for the urban, mobility, and road safety agenda.

Natalie Draisin

Director

North American Office

Natalie Draisin is the Director of the North American Office and the United Nations Representative for the FIA Foundation. She manages the Foundation’s grants in North America to achieve safe and sustainable mobility worldwide. At the UN, advocated for the inclusion of road safety in the UN Sustainable Development Goals, and secured language prioritizing a safe and healthy journey to school for all children in the UN Habitat III New Urban Agenda.

For the Transportation Research Board, she serves as co-chair of the safety culture subcommittee and is a Board Member of the National Association of Women Highway Safety Leaders. Prior to joining the FIA Foundation, she worked with the WHO and National Transportation Safety Board. She has worked alongside Community Health Workers in Kenya, acted as a Leadership Fellow with the Pew Charitable Trusts, and cycled across the US to fundraise for cancer research. A Sommer Scholar, Natalie has an MPH/MBA from the Johns Hopkins Bloomberg School of Public Health, and a BA in public health from Johns Hopkins University.

Shannon Wip

Administrative consultant

Country Office of the Inter-American Development Bank in Suriname

Shannon Wip works at the Country Office of the Inter-American Development Bank in Suriname performing administrative matters for the last 5 years. During these years, Shannon has managed to organize several events related to all projects in the operations in the Country Office. Presenting part of this course has given Shannon more awareness of the road safety issues in our region and the importance of doing her part in this course, contributing to provide road safety information and new skills to the Caribbean community.

Guirlaine Denis

Administrative Coordinator

Inter-American Development Bank

Guirlaine began her duties at the Inter-American Development Bank in 2011, initially serving in the Haiti Country Office in the Administration Department. Similarly, she worked closely with the IDB Representative in Haiti. She worked at IDB Headquarters in the Infrastructure and Energy Sector, as well as in the CID Front Office. She studied at the Christ the King Secretarial School, and at Madonna University, Michigan, USA; Business Administration. She is a Haitian citizen, speaks English, French, Haitian Creole, and Spanish.