Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
Our Courses
Segmenting the Market with Jagdish Sheth
This course is all about how to segment the market to take advantage of market heterogeneity. The course will review different bases for market segmentation including demographics, psychographics, and lifestyles. We will also review segmentation by product and price.
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Course by
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Self Paced
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6 hours
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English
Unsupervised Machine Learning for Customer Market Segmentation
In this hands-on guided project, we will train unsupervised machine learning algorithms to perform customer market segmentation.
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Course by
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Self Paced
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3 hours
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English
Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women
This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level. In this course, you will examine your customers’ buying process and explore the benefits of market segmentation. Through competitive analysis and identifying your competitive advantage, you will consider how an understanding of your customers and competitors can help you maximize the value of your offer, enabling you to achieve business growth.
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Course by
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Self Paced
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5 hours
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English
Supply Market Analysis
In this course you will learn some tools to evaluate supply markets from a Strategic level (e.g. Macro) (PESTLE) to Tactical level (e.g. Industry) (Supply Market Segmentation, Five Forces, Supply Chain Mapping) to Operational Level (Supplier) (Informational Sources, SWOT, Financial Analysis) A total of seven "proven" tools will be provided. All of these tools will help you develop the right strategies, reduce risks, and make the "right" supplier decisions. Required reading, supplemental videos and a required case with a Peer Group Assessment will help you increase your learnings.
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Course by
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Self Paced
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5 hours
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English
Business Analytics for Decision Making
In this course you will learn how to create models for decision making. We will start with cluster analysis, a technique for data reduction that is very useful in market segmentation. You will then learn the basics of Monte Carlo simulation that will help you model the uncertainty that is prevalent in many business decisions. A key element of decision making is to identify the best course of action. Since businesses problems often have too many alternative solutions, you will learn how optimization can help you identify the best option.
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Course by
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Self Paced
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9 hours
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English
Positioning: What you need for a successful Marketing Strategy
Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing.
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Course by
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Self Paced
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11 hours
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English