Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
Introduction to Data Analytics for Business
This course will expose you to the data analytics practices executed in the business world. We will explore such key areas as the analytical process, how data is created, stored, accessed, and how the organization works with data and creates the environment in which analytics can flourish. What you learn in this course will give you a strong foundation in all the areas that support analytics and will help you to better position yourself for success within your organization.
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Course by
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Self Paced
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12 ساعات
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الإنجليزية
Digital Marketing Analytics in Practice
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily.
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Course by
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Self Paced
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20 ساعات
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الإنجليزية
Data Visualization
The specialization "Data Visualization" is intended for post-graduate students seeking to develop advanced data visualization skills. Through three comprehensive courses, you will explore foundational and specialized visualization techniques, including data representation, design principles, network visualization, and volume rendering. As organizations increasingly rely on data for decision-making, the ability to effectively visualize and analyze complex datasets is more valuable than ever.
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Course by
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Self Paced
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16 ساعات
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الإنجليزية
Text Mining and Analytics
This course will cover the major techniques for mining and analyzing text data to discover interesting patterns, extract useful knowledge, and support decision making, with an emphasis on statistical approaches that can be generally applied to arbitrary text data in any natural language with no or minimum human effort. Detailed analysis of text data requires understanding of natural language text, which is known to be a difficult task for computers.
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Course by
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Self Paced
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33 ساعات
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الإنجليزية
Getting Started with SAS Visual Analytics
In this course, you learn more about SAS Visual Analytics and the SAS Viya platform, how to access and investigate data in SAS Visual Analytics, and how to prepare data for analysis using SAS Data Studio.
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Course by
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Self Paced
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5 ساعات
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الإنجليزية
Digital Marketing Analytics in Theory
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily.
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Course by
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Self Paced
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21 ساعات
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الإنجليزية
Agile Analytics
Few capabilities focus agile like a strong analytics program. Such a program determines where a team should focus from one agile iteration (sprint) to the next. Successful analytics are rarely hard to understand and are often startling in their clarity. In this course, developed at the Darden School of Business at the University of Virginia, you'll learn how to build a strong analytics infrastructure for your team, integrating it with the core of your drive to value.
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Course by
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Self Paced
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14 ساعات
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الإنجليزية
Recruiting, Hiring, and Onboarding Employees
Finding and hiring the right people is often cited as the number one concern of businesses today. It seems we are all competing for the best and brightest workers. As you will see in our time together in the second course, a critical component of the People Manager Value Proposition is to hire talented people who enable the organization to achieve its strategic goals. This course is an introduction into the topic of recruitment, selection and onboarding. At the outset of the course we will explore the importance of linking recruitment goals with overall company strategy.
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Course by
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Self Paced
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20 ساعات
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الإنجليزية
Predictive Modeling and Analytics
Welcome to the second course in the Data Analytics for Business specialization! This course will introduce you to some of the most widely used predictive modeling techniques and their core principles. By taking this course, you will form a solid foundation of predictive analytics, which refers to tools and techniques for building statistical or machine learning models to make predictions based on data. You will learn how to carry out exploratory data analysis to gain insights and prepare data for predictive modeling, an essential skill valued in the business.
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Course by
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11 ساعات
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الإنجليزية
Introduction to Accounting Data Analytics and Visualization
Accounting has always been about analytical thinking. From the earliest days of the profession, Luca Pacioli emphasized the importance of math and order for analyzing business transactions. The skillset that accountants have needed to perform math and to keep order has evolved from pencil and paper, to typewriters and calculators, then to spreadsheets and accounting software. A new skillset that is becoming more important for nearly every aspect of business is that of big data analytics: analyzing large amounts of data to find actionable insights.
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Course by
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Self Paced
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21 ساعات
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الإنجليزية