Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
Photography Techniques: Light, Content, and Sharing
Welcome to Course FOUR! In Modules 1-4 you will cover the final elements of the Specialization necessary to round out this introduction to the fundamentals of Photography, and prepare you for creating your own exciting project in the Capstone! You have come a long way since the beginning of this journey from Smartphone Basics to DSLR and Beyond. Just think of all the information you have absorbed and put to use in your assignments and quizzes, and the confidence you have gained that you CAN control the camera to make pictures you are proud to share.
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Course by
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Self Paced
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24 ساعات
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الإنجليزية
Introduction to Google SEO
Unlock the secrets of SEO! Dive into the fascinating world of Search Engine Optimization (SEO) and discover how major search engines like Google rank websites and content. This introductory course is your gateway to mastering the art of SEO, offering a thrilling blend of theory and hands-on practice to boost your visibility on Google. Course Highlights: Demystifying SEO - Uncover the inner workings of Google, the world's most popular search engine. Gain insider knowledge on how search algorithms evaluate and rank content, giving you a competitive edge in the digital landscape.
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Course by
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Self Paced
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14 ساعات
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الإنجليزية
Cyber Threats and Attack Vectors
Data breaches occur nearly every day. From very large retailers, down to your fantasy football website, and anywhere in between, they have been compromised in some way. How did the attackers get in? What did they do with the data they compromised? What should I be concerned with in my own business or my systems? This course is the second course in the Practical Computer Security. It will discuss types of threats and attack vectors commonly seen in today’s environment. I hate to be the bearer of bad news, but threats are all over the place!
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Course by
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Self Paced
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12 ساعات
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الإنجليزية
Corporate Finance II: Financing Investments and Managing Risk
In this course you will learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks. You will also learn how to measure and manage credit risk and how to deal with financial distress. You will discuss the mechanics of dividends and share repurchases, and how to choose the best way to return cash to investors. You will also learn how to use derivatives and liquidity management to offset specific sources of financial risk, including currency risks.
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Course by
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Self Paced
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19 ساعات
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الإنجليزية
Advanced Competitive Strategy
Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy). In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins.
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Course by
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Self Paced
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12 ساعات
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الإنجليزية
Machine Learning: Regression
Case Study - Predicting Housing Prices In our first case study, predicting house prices, you will create models that predict a continuous value (price) from input features (square footage, number of bedrooms and bathrooms,...). This is just one of the many places where regression can be applied.
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Course by
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Self Paced
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22 ساعات
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الإنجليزية
Engaging in Persuasive and Credible Communication
In "Engaging in Persuasive and Credible Communication", you will learn the key skill of persuasion, in the context of professional communication in a globalised world. Persuasive communication is essential to any professional workplace. From a simple email request for your colleague to help you, to developing a presentation for the board of directors, these are acts of communication that require a good degree of persuasion.
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Course by
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Self Paced
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9 ساعات
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الإنجليزية
Fundamentals of Graphic Design
Graphic Design is all around us! Words and pictures—the building blocks of graphic design—are the elements that carry the majority of the content in both the digital world and the printed world. As graphic design becomes more visible and prevalent in our lives, graphic design as a practice becomes more important in our culture. Through visual examples, this course will teach you the fundamental principles of graphic design: imagemaking, typography, composition, working with color and shape... foundational skills that are common in all areas of graphic design practice.
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Course by
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Self Paced
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15 ساعات
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الإنجليزية
Conjunctions, Connectives, and Adverb Clauses
This is the second course in the Learn English: Advanced Grammar and Punctuation specialty. In this course, you will learn about a lot of different ways to join ideas to make more complex and interesting sentences. You'll learn about two types of conjunctions, many other types of connectives, and adverb clauses. You'll also learn about how to punctuate all of these expressions and the types of sentences they create.
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Course by
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Self Paced
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22 ساعات
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الإنجليزية
Country Level Economics: Macroeconomic Variables and Markets
This course discusses how macroeconomic variables affect individuals’ personal, professional, and public activities and lays the foundation for the analysis of the mechanisms that drive macroeconomic variables. It starts by introducing the key macroeconomic variables and explaining how they are defined and measured to interpret macroeconomic data properly.
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Course by
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Self Paced
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17 ساعات
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الإنجليزية
Blockchain and Business
Blockchain will bring about profound changes to business, and even to the nature of business itself. This technology will disrupt how enterprises are funded and managed, how they create value, and even how they perform basic functions like marketing and accounting. In this course you will learn how blockchain technology will penetrate into the structures of organizations. You will explore how blockchain will transform the roles of the C-Suite, and how a blockchain can be used to manage and protect intellectual property.
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Course by
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Self Paced
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56 ساعات
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الإنجليزية
Academic Discussions in English
This is the third course in the Learn English: Advanced Speaking and Listening specialization. In this class you will learn about different types of conversations you will have in academic settings. You will also learn some strategies for helping you understand other people's meaning and for helping you express yourself effectively. Learners will record several videos of themselves participating in assigned group discussions with their own friends and upload the videos for peer feedback.
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Course by
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Self Paced
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25 ساعات
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الإنجليزية
Google SEO Fundamentals
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
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Course by
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Self Paced
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30 ساعات
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الإنجليزية
Entrepreneurship I: Laying the Foundation
This course will explore the earlier stages of the entrepreneurial venture process across four modules. The modules will examine the nature of growth and error in entrepreneurial settings and how to manage resources in those settings. In addition, the modules will explore the emergence of entrepreneurial opportunities, the formulation of ideas in relation to those opportunities, and how those opportunities and ideas influence entrepreneurial phenomena.
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Course by
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Self Paced
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18 ساعات
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الإنجليزية
Marketing in a Digital World
This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers.
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Course by
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Self Paced
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29 ساعات
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الإنجليزية
Pattern Discovery in Data Mining
Learn the general concepts of data mining along with basic methodologies and applications. Then dive into one subfield in data mining: pattern discovery. Learn in-depth concepts, methods, and applications of pattern discovery in data mining. We will also introduce methods for data-driven phrase mining and some interesting applications of pattern discovery.
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Course by
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Self Paced
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17 ساعات
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الإنجليزية
Tricky English Grammar
English is a difficult language to learn because of its many obscure grammatical rules, which are fairly easy to mess up--even for native speakers. While it’s easy for non-native speakers to get overwhelmed by confusing grammar rules, in this course, we'll provide you with tips that will help you understand the rules more easily and give you lots of practice with the tricky grammar of everyday English. Please note that the free version of this class gives you access to all of the instructional videos and handouts. The peer feedback and quizzes are only available in the paid version.
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Course by
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Self Paced
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25 ساعات
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الإنجليزية
Machine Learning Foundations: A Case Study Approach
Do you have data and wonder what it can tell you? Do you need a deeper understanding of the core ways in which machine learning can improve your business? Do you want to be able to converse with specialists about anything from regression and classification to deep learning and recommender systems? In this course, you will get hands-on experience with machine learning from a series of practical case-studies.
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Course by
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18 ساعات
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الإنجليزية
Introduction to Data, Signal, and Image Analysis with MATLAB
Welcome to Introduction to Data, Signal, and Image Analysis with MATLAB! MATLAB is an extremely versatile programming language for data, signal, and image analysis tasks. This course provides an introduction on how to use MATLAB for data, signal, and image analysis.
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Course by
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Self Paced
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23 ساعات
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الإنجليزية
Enterprise System Management and Security
The world runs on computers. Your watch, your TV, your car. You might be familiar on how to operate each of these. Your home computer you are even more familiar with operating it. But what does it take to really take computer systems to the next level? - The enterprise level. In this course we discuss what makes home computing systems different from enterprise computing systems.
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Course by
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Self Paced
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12 ساعات
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الإنجليزية
Applied Social Network Analysis in Python
This course will introduce the learner to network analysis through tutorials using the NetworkX library. The course begins with an understanding of what network analysis is and motivations for why we might model phenomena as networks. The second week introduces the concept of connectivity and network robustness. The third week will explore ways of measuring the importance or centrality of a node in a network. The final week will explore the evolution of networks over time and cover models of network generation and the link prediction problem.
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Course by
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Self Paced
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26 ساعات
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الإنجليزية
Digital Competition in Financial Services
Welcome to Digital Transformation Strategy! As you probably know, this is the first course in a three part specialization focused on the digital transformation of finance. We'll aim to bring you insights about how digitalization intersects with finance, culled from one of the world's top regions for digital innovation. I'm excited to have you in the class and look forward to helping you learn more about this important topic. To begin, I recommend taking a few minutes to explore the course site. A good place to start is the navigation bar on the left.
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Course by
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Self Paced
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12 ساعات
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الإنجليزية
User Research and Design
In this course you will learn and practice techniques of user research and early UI design exploration. First, you will learn and practice several techniques for user research, including in-person research and survey and log-analysis techniques. Then, you will learn to analyze and deliver user research in forms that support UI design, including personas, use cases, tasks, and scenarios. Finally, you will learn and practice ideation techniques that start from user research and broadly generate potential design ideas.
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Course by
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Self Paced
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8 ساعات
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الإنجليزية
Text Mining and Analytics
This course will cover the major techniques for mining and analyzing text data to discover interesting patterns, extract useful knowledge, and support decision making, with an emphasis on statistical approaches that can be generally applied to arbitrary text data in any natural language with no or minimum human effort. Detailed analysis of text data requires understanding of natural language text, which is known to be a difficult task for computers.
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Course by
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Self Paced
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33 ساعات
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الإنجليزية
Introduction to Probability and Data with R
This course introduces you to sampling and exploring data, as well as basic probability theory and Bayes' rule. You will examine various types of sampling methods, and discuss how such methods can impact the scope of inference. A variety of exploratory data analysis techniques will be covered, including numeric summary statistics and basic data visualization. You will be guided through installing and using R and RStudio (free statistical software), and will use this software for lab exercises and a final project.
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Course by
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Self Paced
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14 ساعات
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الإنجليزية