Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
Advertising and E-commerce on TikTok
This is the third course in the Marketing with TikTok specialization. In this course, you will explore different ways to advertise on TikTok and how to utilize each one. You will also learn strategies on how to use TikTok for E-commerce. You will discover the analytics platform that TikTok has built and how to use it to optimize your advertising efforts on this exciting platform.
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Course by
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Self Paced
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4 ساعات
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الإنجليزية
The Neuromarketing Toolbox
Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners.
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Course by
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Self Paced
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19 ساعات
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الإنجليزية
Create Social Media ads with Canva to promote your business
By the end of this project, you will learn how to create Social Media ads with Canva to promote your business. An essential role of your social media marketing strategy is to establish your online identity and to appeal to your users.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Create Business Growth Charts with Canva
By the end of this project, you will learn how to create business grow charts from scratch using the free version of Canva. You will build three different charts : a bar chart, a line graph and a donut chart to represent business growth. Business growth is the improvement of some part of the success of an enterprise. Business growth takes place in raising revenue as well as cutting overhead.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Build a mobile app with Google Sheets on Glide and no coding
In this 2-hour long project-based course, you will learn how to create a mobile app from a Google Sheet using Glide, a web application built by former Microsoft engineers to simplify app development.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
The Good, Bad, and Ugly of Marketing - Jagdish Sheth
This course focuses on how to make marketing both more efficient and effective. It advocates that the role of marketing is to create a win-win situation for both customers and marketers. Good marketing also requires taking a purpose-driven approach. Marketing also needs to broaden to more stakeholders aside from the customer. Therefore, it requires internal marketing, supplier marketing, community marketing, and investor marketing. This course also demonstrates that stakeholder marketing generates better financial performance for the marketer.
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Course by
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Self Paced
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4 ساعات
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الإنجليزية
Create a Custom Marketing Analytics Dashboard in Data Studio
Google Data Studio is a powerful tool that turns data into reports that easy decision-making tools that lead to better business outcomes. Google Data Studio is easy to use, free and works seamlessly with dozens of applications within and outside of the Google Marketing Suite. You can use Google Studio to connect and integrate data from 100’s of applications including Facebook, Constant Contact, Google Ads, and more.
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Course by
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Self Paced
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2 ساعات
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الإنجليزية
Managing Uncertainty in Marketing Analytics
Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they make, they can anticipate a wide range of possible outcomes and recognize the extent of uncertainty on the decisions that they make. In Incorporating Uncertainty into Marketing Decisions, learners will become familiar with different methods to recognize sources of uncertainty that may affect the marketing decisions they ultimately make.
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Course by
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Self Paced
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11 ساعات
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الإنجليزية
Publish your corporate designs on Slack with Canva
At the end of this project, you will have all the basic skills to create professional designs and publish them on Slack using Canva, an online platform for creating and editing Marketing content. You'll be able to integrate Slack with your Canva and share your designs with your colleagues.
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Course by
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Self Paced
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1 ساعات
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الإنجليزية
Leadership Through Marketing
The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers.
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Course by
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Self Paced
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7 ساعات
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الإنجليزية
Create a Storyboard using Canva
By the end of this project, you will learn how to create a storyboard from scratch using the free version of Canva. Storyboards are sequential breakdowns of each shot for a visual presentation. A visual presentation can include animation, live-action video, sales and marketing pitches. We can use Canva to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
GetVirtual: How to Launch Your Online Business
The GetVirtual (GV) online training series teaches future entrepreneurs how to launch their first online business by providing step-by-step guidance for launching a website, building a logo and understanding the basics of online social media marketing. Course participants will gain access to GV's project management templates designed to support basic business transactions from initial client intake to invoicing. Through a sequence of activities, videos and readings, GetVirtual lessons build business IQ as well as the entrepreneurial and leadership mindsets essential to small business owners.
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Course by
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Self Paced
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13 ساعات
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الإنجليزية
Visual Communication through zines using Scribus & Issuu.com
By the end of this project, you will learn how to use Scribus to create a short digital zine. Scribus v 1.4.8 is a desktop publishing software which is currently providing a valid Open Source alternative to the mainstream desktop publishing software, such as Indesign. It is a valuable option for those who want to broaden their software knowledge and train their skillset in terms of editorial production practising with this free tool available to be downloaded to any desktop.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Marketing analytics: Know your customers
Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions.
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Course by
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Self Paced
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21 ساعات
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الإنجليزية
Create a Company Vision and Mission Statement with Canva
By the end of this project, you will learn how to create a company vision and mission statement from scratch using the free version of Canva.
Mission and vision statements are important foundational elements of any organization. A Mission Statement defines the company’s business, its objectives and its approach to reach those objectives. A Vision Statement describes the desired future position of the company.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
First Steps in Easil
By the end of this project, you will have learned how to use Easil to promote and advertise your business. Today, you will create simple projects using the free version of Easil. We will both use templates, and create designs from scratch. Easil is a web based all-in-one tool that helps you create visual content online.
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Course by
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Self Paced
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1 ساعات
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الإنجليزية
Build social awareness content for Facebook with Canva
At the end of this project, you will have all the basic skills to create Facebook content to educate and inform your audience with Canva, an online tool for creating and editing Marketing visuals. You will be able to create customizable graphic content using the various design tools, colors and graphics offered by Canva.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Digital Leadership and Digital Strategy Execution
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. The ability and willingness to strategically adopt digital initiatives to support business goals has never been more critical to an organization’s survival than it is today.
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Course by
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Self Paced
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11 ساعات
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الإنجليزية
Get Started With Tableau
Tableau is a powerful software program frequently used by business analysts in a variety of departments including sales, marketing, finance, operation and more. Analysts within these departments use Tableau to create visualizations that explain datasets and tell data stories. In this project, learners will learn the basic steps to begin using Tableau. They will learn how to upload data and how the user interface works. Learners will move on to understand the difference between dimensions and measures as well as discrete and concrete variables.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Sales Strategy
Welcome to Course 2 - Sales Strategy - This course is designed to discuss the application of intelligence analysis in the sales planning process. And this approach contributes to integrating the sales planning process into the corporate strategy of the company because, in the strategy analysis and formulation process, we apply models, frameworks, tools, and techniques that also apply to the sales planning and management process.
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Course by
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Self Paced
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16 ساعات
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الإنجليزية
Engage your niche on social media: visual stories with Canva
By the end of this project, you will learn how to use Canva to create 3 different templates for social media stories contents aimed to engage and enlarge your niche. Stories are currently among the strongest tools on social media to enhance public engagement.Whether you are an influencer, entrepreneur or a brand you will eventually face online presence, social media and consequently public engagement. Public engagement includes marketing strategies that directly engages consumers or followers to participate in a brand experience.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Scaling Product and Processes
If you are ready to scale up your startup, get ready to fine-tune your products and processes!
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Course by
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Self Paced
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12 ساعات
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الإنجليزية
Marketing Mix Fundamentals
Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices.
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Course by
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Self Paced
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9 ساعات
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الإنجليزية
Marketing Analytics Capstone Project
This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem. It is highly recommended that you complete all courses within the Foundations of Marketing Analytics specialization before starting the capstone course.
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Course by
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Self Paced
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11 ساعات
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الإنجليزية
Create Digital Marketing Campaign Dashboards in Tableau
How we consume data is often just as important as the data itself. If data remains in columns and rows and is a matrix of numbers, it will continue to be mysterious, confusing, and misunderstood. One of the most powerful ways that data can be easily understood is by making a dashboard. Tableau dashboards are easy to create, interactive, and highly customizable. In this video, learners will learn how to create a digital marketing dashboard. Along the way, they will learn the Tableau techniques that are easily applicable to business spaces outside of digital marketing.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية