Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
Digital Marketing
The course examines digital marketing strategy, implementation and executional considerations for BtoB and BtoC brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation. Using a variety of practical tools and techniques in practical exercises and projects, students will understand using digital channels to achieve their marketing goals.
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Course by
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Self Paced
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الإنجليزية
Brand Marketing and SEO Tools using Wix
In this project we are going to design a company brand using Wix’s website builder, branding and marketing tools, and their SEO (search engine optimization) tools. By the end of this project you will feel confident and capable in improving the strength of your company’s brand and your website’s search ability. Wix is a free website building platform that combines professional designs with easy to use editing features. In addition to their website building capabilities, Wix can also help you build your brand through a wide variety of helpful marketing tools included on their platform.
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Course by
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Self Paced
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2 ساعات
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الإنجليزية
Intermediate Web and Front-End Development
Do you want to learn how to optimize your websites for search engines? This course will teach you how Search Engine Optimization (SEO) techniques can help improve the visibility of your website. Then you will investigate automated build tools and bundlers like Webpack, which helps with bundling assets, modules, and dependencies into a single bundle, allowing developers to focus on development. Following that, you will explore how web optimization assesses and perceives the user experience of load time and runtime.
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Course by
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Self Paced
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15 ساعات
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الإنجليزية
Reimagining Consumer Experience
In this course, you will focus on the implementation and practice of a connected digital marketing strategy. By the end of this course, you will have developed your understanding of key topics such as: Marketing automation and conflict in online communities, the sales funnel, search engine marketing and management, Search Engine Optimization (SEO), Paid search marketing, online partnerships and affiliate marketing. You will have the opportunity to discuss email marketing and mobile messaging, viral marketing, direct marketing and traffic building with your fellow learners.
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Course by
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Self Paced
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14 ساعات
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الإنجليزية
Advanced Search Engine Optimization Strategies
This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
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Course by
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Self Paced
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25 ساعات
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الإنجليزية
Search Engine Optimization (SEO) with Squarespace
Squarespace is an all-in-one website platform that allows you to build a sleek and custom website without knowing any code. It also comes equipped with several options for optimizing your website for search engine optimization (SEO). Using the techniques found here, you’ll learn to fully optimize your Squarespace site so that it’s properly indexed and ranked by search engines. In this project, we’ll cover site-level optimization, optimization for local search, on-page SEO, and blogging optimization.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Attract and Engage Customers with Digital Marketing
Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages.
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Course by
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Self Paced
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21 ساعات
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الإنجليزية
Google SEO Capstone Project
SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO.
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Course by
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Self Paced
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47 ساعات
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الإنجليزية
Digital Marketing Capstone
This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan.
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Course by
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Self Paced
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14 ساعات
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الإنجليزية
Introduction to Google SEO
Unlock the secrets of SEO! Dive into the fascinating world of Search Engine Optimization (SEO) and discover how major search engines like Google rank websites and content. This introductory course is your gateway to mastering the art of SEO, offering a thrilling blend of theory and hands-on practice to boost your visibility on Google. Course Highlights: Demystifying SEO - Uncover the inner workings of Google, the world's most popular search engine. Gain insider knowledge on how search algorithms evaluate and rank content, giving you a competitive edge in the digital landscape.
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Course by
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Self Paced
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14 ساعات
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الإنجليزية