Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
Erste Schritte in Easil
Nach Abschluss dieses Projekts wirst du gelernt haben auf die Grafik Designplattform Easil zuzugreifen und und simple Projekte in Easil zu kreieren. Hierfür werden wir die kostenlose Easil Version verwenden. Deine neu erworbenen Kenntnisse werden dir in Zukunft dabei behilflich sein, dein Business zu bewerben und deinen Wiedererkennungswert zu steigern. Die webbasierte Plattform Easil bietet alle nötigen Werkzeuge um visuell attraktive und organisierte Werbeprodukte zu erstellen, die dir dabei behilflich sein werden, deine Marketing Strategie zu verfolgen.
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Course by
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Self Paced
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3 ساعات
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ألماني
Einführung in Marketing für soziale Medien mit Visme
Nach Abschluss dieses Projekts wirst du gelernt haben Grafikdesignplattform Visme zu nutzen und individuelle Posts für Soziale Medien zu kreieren. Wir werden heute die kostenlose Visme Version zur Erstellung unserer Projekte verwenden. User von sozialen Netzwerken werden im heutigen Zeitalter von Informationen und Bildern regelrecht überschwemmt. Aufgabe des Social Media Marketings ist es daher, kreative Wege zu finden um die Aufmerksamkeit der User für ihre Produkte und Dienstleistungen zu gewinnen. Dies erfolgt oftmals auf Basis eines sehr geringen Marketing Budgets.
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Course by
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Self Paced
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3 ساعات
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ألماني
Bearbeite Fotos für Soziale Medien in PicsArt
Nach Beendigung dieses Projekts wirst du gelernt haben, Fotos mit Hilfe der gratis Version von PicsArt für soziale Medien zu bearbeiten und individuelle Fotoprojekte zu kreieren. Du wirst lernen ein Foto in PicsArt hochzuladen, um dieses anschließend zu bearbeiten und mit Hilfe von PicsArt ein individuelles Fotoprojekt zu kreieren.
PicsArt ist eine web basierte Plattform, die es Usern ermöglicht Fotos und Videos zu bearbeiten und mit Hilfe von Grafikdesign Tools kreative Projekte zu kreieren, die zu Werbezwecken in den sozialen Medien genutzt werden können.
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Course by
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Self Paced
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3 ساعات
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ألماني
Crea Gráficos para las Redes Sociales con Canva
Al final de este proyecto, aprenderás a crear y diseñar Instagram posts usando la versión gratis de Canva. No importa si quieres crear tu propia marca o optimizar una marca existente a través de estrategias de social media marketing: los contenidos visuales te ayudarán a establecer tu identidad online. Los consumidores hoy en día están constantemente saturados con información e imágenes en las redes sociales. Una parte esencial del marketing en redes sociales es aprender maneras creativas de atraer la atención a productos y servicios, muchas veces con un presupuesto mínimo.
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Course by
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Self Paced
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3 ساعات
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الإسبانية
Verbesserung und Bearbeitung von Facebook Werbeanzeigen
Nach Abschluss dieses Projekts kannst du, unabhängig davon, ob du eine neue Marke startest oder eine bestehende mithilfe deiner Social-Media-Strategie optimieren möchtest, deine Facebook Werbeanzeigen effektiv optimieren.
Aufgabe des Social Media Marketings ist es, kreative Wege zu finden um die Aufmerksamkeit der User für ihre Produkte und Dienstleistungen zu gewinnen. Dies erfolgt oftmals auf Basis eines sehr geringen Marketing Budgets.
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Course by
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Self Paced
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3 ساعات
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ألماني
Erstelle Social Media Anzeigen in Canva
Nach Abschluss dieses Projekts, kannst du Anzeigen für soziale Medien mit Hilfe der gratis Version von Canva kreieren und gestalten. Egal, ob du eine neue Marke startest oder eine bestehende mithilfe deiner Social-Media-Strategie optimieren möchtest – visuelle Inhalte unterstützen dich bei der Etablierung deiner Online-Identität. Aufgabe des Social Media Marketings ist es, kreative Wege zu finden um die Aufmerksamkeit der User für ihre Produkte und Dienstleistungen zu gewinnen, oftmals auf Basis eines sehr geringen Marketing Budgets.
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Course by
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Self Paced
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3 ساعات
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ألماني
How To Create a Website in a Weekend! (Project-Centered Course)
What you’ll achieve: In this project-centered course*, you’ll design, build, and publish a basic website that incorporates text, sound, images, hyperlinks, plug-ins, and social media interactivity. We’ll provide you with step-by-step instructions, exercises, tips, and tools that enable you to set up a domain name, create an attractive layout for your pages, organize your content properly, ensure that your site functions well across different operating systems and on mobile devices, keep your site safe, and finally, let people know your site is online.
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Course by
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التعلم الذاتي
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14 ساعات
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الإنجليزية
GPT Vision: Seeing the World through Generative AI
Imagine a world where your photos don't just capture memories, but also become intelligent assistants, helping you navigate and manage daily tasks.
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Course by
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التعلم الذاتي
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3 ساعات
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الإنجليزية
Measure and Optimize Social Media Marketing Campaigns
This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.
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Course by
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Self Paced
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19 ساعات
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الإنجليزية
Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences
Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for entertainment, advertising and marketing, or social change. Have you ever read a book, seen a movie, watched a television show, or played a game that centred around different aspects of a larger story or universe? You may be familiar with popular examples of such universes like Star Wars, Marvel, and The Walking Dead (to name a few). How do the professionals develop such expansive narratives?
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Course by
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Self Paced
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26 ساعات
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الإنجليزية
Introduction to CAD, CAM, and Practical CNC Machining
This course introduces you to the foundational knowledge in computer-aided design, manufacture, and the practical use of CNC machines. In this course we begin with the basics in Autodesk® Fusion 360™ CAD by learning how to properly sketch and model 3D parts. Before we program any toolpaths, we’ll explore CNC machining basics to ensure we have the ground level foundational knowledge needed to effectively define toolpaths. Finally, we explore the basics of setting up a CAM program and defining toolpaths to cut simple geometry.
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Course by
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Self Paced
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20 ساعات
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الإنجليزية
Advertising with Meta
This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio.
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Course by
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Self Paced
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23 ساعات
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الإنجليزية
Generative Design for Additive Manufacturing
This course introduces you to one of the more common applications of generative design: Additive Manufacturing or 3D printing as it’s also known. In this course, we explore the basics of geometry creation and the mindset shift needed to build a generative design—a deeper understanding of generative design, its parameters, and how to work with the results specifically aimed at making a 3D printed metal part. We develop insightful understanding of the generative workflow by exploring Autodesk® Fusion 360™ tools and combining them with the creative process of taking an idea to a 3D model.
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Course by
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التعلم الذاتي
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26 ساعات
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الإنجليزية
Research Proposal: Initiating Research
Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in as a market researcher. This course will only scratch the surface and provide you a foundational understanding of this field. In this course, you will be able to define market research and identify some tools used in the industry.
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Course by
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Self Paced
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11 ساعات
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الإنجليزية
Social Media Advertising
Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.
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Course by
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Self Paced
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17 ساعات
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الإنجليزية
English for Media Literacy
Welcome to English for Media Literacy, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs. To enroll in this course for free, click on “Enroll now” and then select "Full Course. No certificate." This course is designed for non-native English speakers who are interested in learning more about U.S. media literacy. In this course, you will explore different types of mass media, such as newspapers, magazines, television, and social media.
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Course by
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Self Paced
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42 ساعات
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الإنجليزية
Writing and Editing: Word Choice and Word Order
This course will teach you how to use your written words to become more persuasive. You’ll learn creative ways to use syntax, effective techniques for telling stories, and a clever method for arranging a complex series of information. You’ll also get a chance to both professionalize your use of punctuation and add a bit of style and sophistication to how you craft everything from sentences to slogans. In addition, you’ll get access to a wide range of books and other resources you can use even after you finish the course.
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Course by
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Self Paced
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20 ساعات
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الإنجليزية
Groundwork for Success in Sales Development
This is Course 1 in the Salesforce Sales Development Representative Professional Certificate. In order to successfully complete later courses, please ensure you have completed this course before moving on. This course is here to introduce you to the key role of a Sales Development Representative at a tech company. We want you to develop a winning professional mindset powered by emotional literacy, strategic thinking, time management, and task prioritization.
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Course by
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Self Paced
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20 ساعات
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الإنجليزية
Introduction to the Digital Advertising Landscape
The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data ar…
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Course by
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Self Paced
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7 ساعات
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الإنجليزية
From Likes to Leads: Interact with Customers Online
From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand.
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Course by
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Self Paced
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27 ساعات
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الإنجليزية
Fundamentals of Social Media Advertising
This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.
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Course by
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Self Paced
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21 ساعات
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الإنجليزية
Introduction to Social Media Marketing
This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist.
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Course by
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Self Paced
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33 ساعات
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الإنجليزية
Python Functions, Files, and Dictionaries
This course introduces the dictionary data structure and user-defined functions. You’ll learn about local and global variables, optional and keyword parameter-passing, named functions and lambda expressions. You’ll also learn about Python’s sorted function and how to control the order in which it sorts by passing in another function as an input. For your final project, you’ll read in simulated social media data from a file, compute sentiment scores, and write out .csv files.
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Course by
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Self Paced
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31 ساعات
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الإنجليزية
Social Media Management
This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness.
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Course by
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Self Paced
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25 ساعات
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الإنجليزية
Digital Media and Marketing Strategies
The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments.
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Course by
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Self Paced
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20 ساعات
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الإنجليزية