Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
Social Media Management
This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness.
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Course by
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Self Paced
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25 ساعات
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الإنجليزية
Introduction to Big Data
Interested in increasing your knowledge of the Big Data landscape? This course is for those new to data science and interested in understanding why the Big Data Era has come to be. It is for those who want to become conversant with the terminology and the core concepts behind big data problems, applications, and systems. It is for those who want to start thinking about how Big Data might be useful in their business or career.
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Course by
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Self Paced
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17 ساعات
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الإنجليزية
Fundamentals of Project Planning and Management
Projects are all around us. Virtually every organization runs projects, either formally or informally. We are engaged in projects at home and at work. Across settings, planning principles and execution methodologies can offer ways in which projects can be run more effectively and efficiently. Project management provides organizations (and individuals) with the language and the frameworks for scoping projects, sequencing activities, utilizing resources, and minimizing risks. This is an introductory course on the key concepts of planning and executing projects.
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Course by
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Self Paced
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9 ساعات
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الإنجليزية
Drug Commercialization
The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances.
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Course by
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Self Paced
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13 ساعات
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الإنجليزية
Relational Database Support for Data Warehouses
Relational Database Support for Data Warehouses is the third course in the Data Warehousing for Business Intelligence specialization. In this course, you'll use analytical elements of SQL for answering business intelligence questions. You'll learn features of relational database management systems for managing summary data commonly used in business intelligence reporting. Because of the importance and difficulty of managing implementations of data warehouses, we'll also delve into storage architectures, scalable parallel processing, data governance, and big data impacts.
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Course by
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Self Paced
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71 ساعات
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الإنجليزية
Strategic Self-Marketing and Personal Branding
In this transformative course, you will master the essential techniques of self-marketing and personal branding that are critical for success in the contemporary job market. The course, part of a broader specialization on career self-management training and certification, introduces a comprehensive approach to strategic self-marketing, including the innovative use of generative AI (Artificial Intelligence) for self-coaching.
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Course by
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Self Paced
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27 ساعات
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الإنجليزية
Database Management Essentials
Database Management Essentials provides the foundation you need for a career in database development, data warehousing, or business intelligence, as well as for the entire Data Warehousing for Business Intelligence specialization. In this course, you will create relational databases, write SQL statements to extract information to satisfy business reporting requests, create entity relationship diagrams (ERDs) to design databases, and analyze table designs for excessive redundancy.
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Course by
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Self Paced
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123 ساعات
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الإنجليزية
Building and Managing Superior Skills
Designed with the modern professional in mind, our skills management course is your transformative journey towards career success. This course offers key insights into strategies for skills-based hiring, enabling you to identify and analyze job-specific skills in your chosen field. You'll establish a systematic process for auditing and advancing your skills, boosting your professional agility. Throughout this course, you'll become familiar with Generative AI as a forward-thinking tool for skills assessment, self-assessment, and development.
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Course by
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Self Paced
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18 ساعات
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الإنجليزية
Strategic Management
The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale.
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Course by
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11 ساعات
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الإنجليزية
Business Intelligence Concepts, Tools, and Applications
This is the fourth course in the Data Warehouse for Business Intelligence specialization. Ideally, the courses should be taken in sequence. Effectively and efficiently mining data is the very center of any modern business’s competitive strategy, and a data warehouse is a core component of this data mining. The ability to quickly look back at early trends and have the accurate data – properly formatted – is essential to good decision making. By enabling this historical overview, a data warehouse allows decision makers to learn from past trends and challenges.
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Course by
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Self Paced
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22 ساعات
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الإنجليزية
Data Warehouse Concepts, Design, and Data Integration
This is the second course in the Data Warehousing for Business Intelligence specialization. Ideally, the courses should be taken in sequence. In this course, you will learn exciting concepts and skills for designing data warehouses and creating data integration workflows. These are fundamental skills for data warehouse developers and administrators. You will have hands-on experience for data warehouse design and use open source products for manipulating pivot tables and creating data integration workflows.
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Course by
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Self Paced
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62 ساعات
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الإنجليزية
Supply chain management: Be global
Businesses and their supply chains are facing increasing competition and uncertainty in what is now a truly globalised trade environment. To remain competitive, organisations need to think globally – ensuring supply chains meet customer demands while minimising costs and maximising responsiveness. From a strategic perspective, this involves making important trade-off decisions between cost, quality and flexibility of supply chains.
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Course by
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Self Paced
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24 ساعات
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الإنجليزية
Build personal resilience
Globalisation and advances in information and communication technology have resulted in a 24/7 work environment characterised by rapid change, a greater sense of competition, and an explosion in access to communication and information. These pressures compound stress related to workload and information processing – this not only reduces performance but can lead to a reduced sense of meaning and purpose as well as physical and mental health issues.
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Course by
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Self Paced
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17 ساعات
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الإنجليزية
Strategic Career Self-Management
According to the U.S. Bureau of Labor Statistics, in the current economy, Americans shift jobs every 4-5 years, which translates into 8-10 job transitions, including several career changes, over one’s life time. With competition for jobs on the rise, a person’s continuing employability and career success are increasingly defined by his or her mastery of individual career development and the ability to effectively "manage oneself" (P. Drucker). In this course, you will learn how to think strategically and professionally about your career self-management.
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Course by
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Self Paced
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13 ساعات
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الإنجليزية
Supply Chain Sourcing
Have you ever wondered how companies manage relationships with their thousands of suppliers? Sourcing is an important part of managing a successful supply chain. This course introduces you to the exciting area of supply chain sourcing. Part of a broader specialization on Supply Chain Management, you will master the supplier selection process and supplier segmentation. At the completion of this course you will have the tools and techniques to find the right vendors and maintain the right relationship with any one of your existing suppliers.
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Course by
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Self Paced
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12 ساعات
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الإنجليزية
Meeting Investors' Goals
In this course, you will dive into the concepts of rationality and irrationality and understand how they impact our investment decisions and what the consequences can be at the market level. You will first explore the different biases that we, as humans, are subjected to when facing investment decisions and how they may impact the outcomes of these decisions. Moreover, you will see how emotions and ethical concerns such as honesty and trust influence market participants.
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Course by
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Self Paced
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9 ساعات
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الإنجليزية
Corporate Finance II: Financing Investments and Managing Risk
In this course you will learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks. You will also learn how to measure and manage credit risk and how to deal with financial distress. You will discuss the mechanics of dividends and share repurchases, and how to choose the best way to return cash to investors. You will also learn how to use derivatives and liquidity management to offset specific sources of financial risk, including currency risks.
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Course by
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Self Paced
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19 ساعات
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الإنجليزية
Google SEO Capstone Project
SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO.
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Course by
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Self Paced
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47 ساعات
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الإنجليزية
Brand and Product Management
The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement.
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Course by
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Self Paced
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14 ساعات
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الإنجليزية
Big Data Modeling and Management Systems
Once you’ve identified a big data issue to analyze, how do you collect, store and organize your data using Big Data solutions? In this course, you will experience various data genres and management tools appropriate for each. You will be able to describe the reasons behind the evolving plethora of new big data platforms from the perspective of big data management systems and analytical tools. Through guided hands-on tutorials, you will become familiar with techniques using real-time and semi-structured data examples.
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Course by
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13 ساعات
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الإنجليزية
Managerial Accounting Fundamentals
This course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, will teach you the fundamentals of managerial accounting including how to navigate the financial and related information managers need to help them make decisions. You'll learn about cost behavior and cost allocation systems, how to conduct cost-volume-profit analysis, and how to determine if costs and benefits are relevant to your decisions.
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Course by
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Self Paced
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13 ساعات
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الإنجليزية
Digital Product Management: Modern Fundamentals
Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day.
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Course by
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Self Paced
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12 ساعات
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الإنجليزية
Increasing Real Estate Management Profits: Harnessing Data Analytics
In this final course you will complete a Capstone Project using data analysis to recommend a method for improving profits for your company, Watershed Property Management, Inc. Watershed is responsible for managing thousands of residential rental properties throughout the United States. Your job is to persuade Watershed’s management team to pursue a new strategy for managing its properties that will increase their profits.
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Course by
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Self Paced
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23 ساعات
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الإنجليزية
Engineering Project Management: Risk, Quality, Teams, and Procurement
Many Project Managers focus only on the scope, schedule and budget. However, a successful project requires that you manage risk, control the quality of the deliverables, engage and manage people and procure goods and services. This course will focus on these key support functions that make the difference between a highly successful project and an average one.
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Course by
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Self Paced
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16 ساعات
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الإنجليزية
Windows Server Management and Security
Microsoft Windows has been at the forefront of enterprise computing for several decades. What most office workers see is the desktop side – such as Windows 7, 8 or 10. This course explores what it takes to design and build the server side of Windows in an enterprise environment. This course will explore everything from Windows Server installation to configuring users, to hardening the server operating system itself. This course is the second course in the System Management and Security Specialization focusing on enterprise system management.
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Course by
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Self Paced
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12 ساعات
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الإنجليزية