Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
Unsupervised Machine Learning for Customer Market Segmentation
In this hands-on guided project, we will train unsupervised machine learning algorithms to perform customer market segmentation. Market segmentation is crucial for marketers since it enables them to launch targeted ad marketing campaigns that are tailored to customer's specific needs.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
-
Course by
-
Self Paced
-
3 ساعات
-
الإنجليزية
Market Research and Consumer Behavior
Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module.
-
Course by
-
Self Paced
-
6 ساعات
-
الإنجليزية
Data Cleaning in Snowflake: Techniques to Clean Messy Data
in 2006, the British mathematician Clive Humby coined the phrase "Data is the new Oil". This analogy has been proven correct as data powers entire industries nowadays but if left unrefined, is effectively worthless. This 2.5 hours-long guided project is designed for business analysts & data engineers eager to learn how to Clean Messy Data in Snowflake Data Platform. By the end of the project, you will -Be able to identify common data quality issues then use SQL String functions to remove unwanted characters and split rows into multiple columns.
-
Course by
-
Self Paced
-
3 ساعات
-
الإنجليزية
Create a Marketing Analysis dashboard using G-Spreadsheets
In this 1-hour long project-based course, you will learn how to enter any data set on google sheets, organize and format your rows and columns, create drop down lists, create basic query formulas related to the data set and finally translate those formulas into dashboard and charts to help you better visualize your analysis. This will help beginner market analysts to prepare reports and dashboards to present it to their managers. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
-
Course by
-
Self Paced
-
2 ساعات
-
الإنجليزية
Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women
This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level. This course will support you to develop your marketing strategy and build your brand as your business grows. You will explore a range of useful marketing tools and learn how to use analytics to measure success in the context of your own business growth. You will gain a clear and comprehensive understanding of the marketing and sales cycle.
-
Course by
-
Self Paced
-
4 ساعات
-
الإنجليزية
Create website videos with Canva
At the end of this project, you will have all the basic skills to create videos for your website using Canva, an online tool for creating and editing Marketing visuals. You will use the various design tools, colors and graphics offered by Canva. This project is intended for intermediaries, small business owners and startups who have little to no knowledge of graphic design. It is ideal to create professional videos for websites using various video templates offered by Canva.
-
Course by
-
Self Paced
-
1 ساعات
-
الإنجليزية
Create an A/B web page marketing test with Google Optimize
In this 1.5-hour long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
-
Course by
-
Self Paced
-
2 ساعات
-
الإنجليزية
Getting Started with Facebook Pixel
In this 1 hour long project, you will create a Facebook Pixel, learn various integration methods, create a custom audience using Facebook Pixel and then learn about creating Facebook ads using the Facebook Pixel. You will also learn about the application of Pixel in Facebook marketing, especially in Retargeting. We will explore manual & partner integrations in detail. I will also show you a demo on how to integrate Pixel with Wix. In the final tasks, we will create a custom audience & Facebook ads using Pixel.
-
Course by
-
Self Paced
-
3 ساعات
-
الإنجليزية
Marketing Analytics with Meta
This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysis to evaluate the results.
-
Course by
-
Self Paced
-
13 ساعات
-
الإنجليزية
Intercultural Management
This MOOC explores different aspects of intercultural management, including teams, leadership, Human Resource Management, marketing and negotiations. When you complete this MOOC, you will have a richer understanding of the concept of culture, and how culture influences the way that individuals behave. You will also get a deeper knowledge about how culture shapes management practices in international organizations. We will introduce you to a number of experts in the field of intercultural management who will discuss the challenges and the benefits of dealing with employees on a global level.
-
Course by
-
Self Paced
-
15 ساعات
-
الإنجليزية
Sales & Marketing Alignment
Welcome to Course 4 – Sales & Marketing Alignment. This course focus on what is considered by most academics and practitioners as the biggest challenge that sales professionals have to face. As we discussed in Course 1 – Effective Sales, strategy, and sales must be integrated to support a high potential for value creation through the sales functions.
-
Course by
-
Self Paced
-
16 ساعات
-
الإنجليزية
Meta Social Media Marketing Capstone
In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Meta Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Meta.
-
Course by
-
Self Paced
-
12 ساعات
-
الإنجليزية
Applying Data Analytics in Marketing
This course introduces students to marketing analytics through a wide range of analytical tools and approaches. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. This course aims to provide the foundation required to make better marketing decisions by analyzing multiple types of data related to customer satisfaction.
-
Course by
-
Self Paced
-
15 ساعات
-
الإنجليزية
Take your Ebook Design to the Next Level with Canva
By the end of this project, you will learn how to design an ebook using the free version of Canva. You will create an eye catching cover, a table of contents and charts for your ebook.
One of the most effective ways to turn your passions into a business and monetize your skills is by selling eBooks online.
Everyone has areas of expertise that can help you create eBooks. There are people out there who value your knowledge and want to learn more. You can help them if you start selling eBooks.
-
Course by
-
Self Paced
-
3 ساعات
-
الإنجليزية
Create Digital Marketing Visualizations in Python
Visualizing data is an in-demand skill in many areas of business but particularly in digital marketing. With more and more data available to digital marketers, explaining what to do with it thru well-crafted visualizations shows not only prowess in a data language, but a keen insight into customers and what they are looking for in the products and services we provide. In this project, learners will learn how to create tables, line graphs, bar charts, and scatter plots. We will walk thru each visualization simply and then with a slight uptick.
-
Course by
-
Self Paced
-
4 ساعات
-
الإنجليزية
Introduction to Social Media Marketing with Visme
By the end of this project, you will create an instagram post and an instagram story post using the free version of Visme. Your new acquired skills will help you market your business and products on social media. Consumers are constantly overloaded with information and images in social media. Part of social media marketing is learning creative ways to draw attention to products and services, oftentimes on a lean budget. In this project, learners will create edited social media photo posts using the free version of Visme.
-
Course by
-
Self Paced
-
2 ساعات
-
الإنجليزية
Data Analytics Methods for Marketing
This course explores common analytics methods used by marketers such as audience segmentation, clustering and marketing mix modeling. . You'll explore how to use linear regression for marketing planning and forecasting, and how to assess advertising effectiveness through experiments.
-
Course by
-
Self Paced
-
12 ساعات
-
الإنجليزية
Demand management: Breaking down today’s commercial silos
The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability. This course, spread over 4 key modules: Asset Management Demand Generation Digital Marketing Demand Optimisation aims to break down these commercial silos and reveal the journey from long-term asset development through to short-term profit tactics and how commercial teams can align themselves throughout
-
Course by
-
Self Paced
-
الإنجليزية
Create Social Media Dashboards in Tableau
Social Media has fundamentally changed how we think about marketing. Brands of all sizes are using social media to not only grow a following but to learn more about what our target audience(s) are interested in. As social media advertising is growing by leaps and bounds, it’s important to understand which ads are working and which ones need some more attention. Learning how to visualize this data can make it easier to make decisions about what to do next.
-
Course by
-
Self Paced
-
2 ساعات
-
الإنجليزية
Marketing Channel Benefits
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development. This course will introduce you to the concept of channel benefits, which focuses on HOW customers want to buy. This is a critical first step and represents the demand side of designing routes to markets. You will learn which channel benefits are most commonly desired by customers.
-
Course by
-
Self Paced
-
9 ساعات
-
الإنجليزية
Sales Enablement
This course lays out the skills and knowledge necessary to develop a marketing-driven sales enablement strategy, for beginners or those looking to hone their skills. You’ll learn the basics of sales enablement, and how to align your marketing and sales team under the same strategy and goals. You’ll learn ways to make the connection with your buyers and use content as an effective sales tool.
-
Course by
-
Self Paced
-
الإنجليزية
How to Create a Facebook Business Manager Account
By the end of this project, learners will have an understanding about all the features in Facebook Business Manager. Also, using a hands-on approach, learners will create a Facebook Business Manager account. Facebook Manager is a central hub for managing numerous aspects of a business with a Facebook presence. According to Facebook, “Business Manager allows advertisers to manage their marketing efforts in one place and share access to assets across their team, partner agencies and vendors.” Note: This course works best for learners who are based in the North America region.
-
Course by
-
Self Paced
-
1 ساعات
-
الإنجليزية
ESG Data & Accountability
In this course, we’ll introduce students with basic knowledge of traditional financial products to data-driven resources they can use to complement their fundamental analysis.
-
Course by
-
Self Paced
-
20 ساعات
-
الإنجليزية
Introduction to Easil for Social Media
By the end of this project, you will learn how to use and navigate the Easil website and you will create an Instagram post using the free version of Easil. You will also learn how to modify a template in Easil to create an individual project. Your new acquired skills will help you market your business and products on social media.
-
Course by
-
Self Paced
-
4 ساعات
-
الإنجليزية
Salesforce Basics
In this course, you will learn about what the world’s number one Customer Relationship Manager (CRM) system has to offer. You will begin this course by understanding the components that Salesforce leverages to make it an optimal system. You will learn about the basics in Lightning for Sales, Community Cloud and Marketing, and understanding how to secure your Salesforce Organization and Manage Permissions. These tools will serve as building blocks to implementing Salesforce into any organization.
-
Course by
-
Self Paced
-
24 ساعات
-
الإنجليزية