Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
The Brain and Space
This course is about how the brain creates our sense of spatial location from a variety of sensory and motor sources, and how this spatial sense in turn shapes our cognitive abilities. Knowing where things are is effortless. But “under the hood,” your brain must figure out even the simplest of details about the world around you and your position in it. Recognizing your mother, finding your phone, going to the grocery store, playing the banjo – these require careful sleuthing and coordination across different sensory and motor domains.
-
Course by
-
Self Paced
-
10 ساعات
-
الإنجليزية
Quantitative Methods
Discover the principles of solid scientific methods in the behavioral and social sciences. Join us and learn to separate sloppy science from solid research! This course will cover the fundamental principles of science, some history and philosophy of science, research designs, measurement, sampling and ethics. The course is comparable to a university level introductory course on quantitative research methods in the social sciences, but has a strong focus on research integrity. We will use examples from sociology, political sciences, educational sciences, communication sciences and psychology.
-
Course by
-
Self Paced
-
30 ساعات
-
الإنجليزية
Positive Psychology
This course discusses research findings in the field of positive psychology, conducted by Barbara Fredrickson and her colleagues. It also features practical applications of this science that you can put to use immediately to help you live a full and meaningful life.
-
Course by
-
Self Paced
-
11 ساعات
-
الإنجليزية
Google SEO Fundamentals
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
-
Course by
-
Self Paced
-
30 ساعات
-
الإنجليزية
Positive Psychology: Martin E. P. Seligman's Visionary Science
Dr. Martin E.P. Seligman—renowned worldwide as the “father of Positive Psychology”—has led visionary leaps in the scientific research, empirical data and personal understandings of human flourishing. This course explores the past, present and future of positive psychology as a journey through the key scientific leaps led by Dr. Seligman and his colleagues at the University of Pennsylvania's Positive Psychology Center and Master of Applied Positive Psychology program. There are no prerequisites.
-
Course by
-
Self Paced
-
16 ساعات
-
الإنجليزية
Pricing Strategy
Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. Along this course, you will learn pricing strategy key concepts such as pricing psychology, price discrimination, willingness to pay of customers, optimal price and price elasticity.
-
Course by
-
Self Paced
-
14 ساعات
-
الإنجليزية