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Design Thinking: Discovery Tools
  • Level Foundation
  • Duration 14 hours
  • Course by University of Virginia
  • Offered by

About

Welcome Designers! In this course, you will learn to use the most important tools from the field of human-centered design to generate ideas: stakeholder mapping, journey mapping, personas, value-chain analysis, the job-to-be-done, ethnographic interviews, and more. Learn to connect with your customers on a human level, to get beyond what they say and observe what they do. Developed at the Darden School of Business at the University of Virginia, the courses sees a team of design experts join Jeanne Liedtka to explore some of these critical tools that will spark your creativity and help you discover more about your potential clients.

Modules

Lesson 1

    • 2 Videos
    • 1 Readings
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2 Videos

  • Intro to Discovery Tools
  • Becoming Creative

1 Readings

  • Course Overview and Requirements

Lesson 2

    • 4 Videos
    • 2 Readings
    • 1 Discussion
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1 Discussions

  • Stakeholder Mapping

4 Videos

  • Stakeholder Mapping Overview
  • Stakeholder Mapping Example
  • Tool Workshop Stakeholder Mapping
  • The FDA Story

2 Readings

  • Welcome to Week 1
  • Project Activity - Stakeholder Map

Assessment

    • 1 Assignment
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1 Assignment

  • Week 1 Quiz

Lesson 1

    • 6 Videos
    • 1 Readings
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6 Videos

  • Reframing using Job to be Done
  • Job to be Done Two Components
  • Ethnographic Interviewing
  • Tools in Use- Framing at the Mayo Clinic
  • Tools in Use- Framing in Hospital Settings
  • Tools in Use- The Job to be Done at Pfizer

1 Readings

  • Welcome to Week 2

Lesson 2

    • 6 Videos
    • 2 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • JTBD and Ethnographic Interviewing

6 Videos

  • KINGWOOD Overview
  • KINGWOOD Defining the Problem
  • KINGWOOD Adapting Research Tools
  • KINGWOOD Involving Key Stakeholders
  • KINGWOOD Using Visualization
  • KINGWOOD Developing Empathy

2 Readings

  • Project Activity - Job To Be Done
  • Project Activity - Ethnographic Interviews

Assessment

    • 1 Assignment
Show info about module content

1 Assignment

  • Week 2 Quiz

Lesson 1

    • 7 Videos
    • 1 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Journey Mapping

7 Videos

  • Journey Maps and Unmet Customer Needs
  • Four Things to Know About Journey Maps
  • Journey Map Example- The Whole Aquarium
  • More Journey Map Examples
  • Journey Map How To, 6 Steps
  • A Closer Look- Journey Maps for Retirement
  • Tools in Use Journey Mapping for the A ha Moment

1 Readings

  • Welcome to Week 3

Assessment

    • 1 Assignment
Show info about module content

1 Assignment

  • Week 3 Quiz

Peer-Reviewed Assignment

    • 1 PeerReview
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1 Peer Review

  • Journey Map

Lesson 1

    • 6 Videos
    • 2 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Personas

6 Videos

  • Why Develop Personas
  • Persona Snack Food Example
  • Personas and the Two by Two
  • Combining Personas and Journey Maps
  • Tools in Use Personas in Leisure Learning
  • Tools in Use Personas and Branding Kate!

2 Readings

  • Welcome to Week 4
  • Project Activity - Personas

Assessment

    • 1 Assignment
Show info about module content

1 Assignment

  • Week 4 Quiz

Lesson 1

    • 2 Videos
    • 2 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Value Chain Analysis

2 Videos

  • Value Chain Background and Steps
  • Value Chain Personal Computing Example

2 Readings

  • Welcome to Week 5
  • Project Activity - Value Chain Analysis

Assessment

    • 1 Assignment
Show info about module content

1 Assignment

  • Week 5 Quiz

Auto Summary

Discover the essentials of human-centered design with "Design Thinking: Discovery Tools," a foundational course in Business & Management. Led by Jeanne Liedtka and a team of design experts from the Darden School of Business at the University of Virginia, this course offers a deep dive into critical tools that will enhance your creativity and customer understanding. Participants will master techniques such as stakeholder mapping, journey mapping, personas, value-chain analysis, and ethnographic interviews. These tools will help you connect with customers on a deeper level, uncovering insights beyond verbal feedback by observing real behaviors. Spanning a total of 840 minutes, the course is available through Coursera with a Starter subscription option, making it accessible for those new to design thinking. Ideal for aspiring designers, business professionals, and anyone interested in customer-centric innovation, this course promises to equip you with the skills to generate impactful ideas and drive meaningful change. Join now and start your journey towards mastering human-centered design.

Jeanne M. Liedtka
Instructor

Jeanne M. Liedtka