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Our Courses
Brand Management
Key brand management terminology and principles are demystified in this course.
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Course by
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English
Sustainable DAM: Preservation, Access, and Brand Management
Design the future of your organization’s Digital Asset Management by creating forward-thinking policies, procedures and preservation plans. This includes the digital ecosystem, auditing of assets, product innovation, and long-term preservation.
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Course by
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Self Paced
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12
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English
Brand Management: Aligning Business, Brand and Behaviour
Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.
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Course by
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Self Paced
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17 hours
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English
Management of Fashion and Luxury Companies
Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs.
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Course by
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Self Paced
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12 hours
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English
Social Media Marketing
This two-module Social Media Marketing program prepares you for entry-level digital marketing and e-commerce roles.
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Course by
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Self Paced
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English
Selling to Chinese Consumers
This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China.
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Course by
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Self Paced
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English
Career Self-Management Advanced Certification
In the business world, modern organizations conduct corporate retreats on a regular basis to consider their strategic direction, review progress, and set up goals and objectives for the year. In this course you will use the same approach to organize, strategize, re-energize, and re-invigorate your career building activities.
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Course by
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Self Paced
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9 hours
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English