Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
Our Courses
Think Outside the Inbox: Email Marketing
Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty.
-
Course by
-
Self Paced
-
26 hours
-
English
Digital Marketing
The course examines digital marketing strategy, implementation and executional considerations for BtoB and BtoC brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation. Using a variety of practical tools and techniques in practical exercises and projects, students will understand using digital channels to achieve their marketing goals.
-
Course by
-
Self Paced
-
English
Build an Automated Landing page using AI from Wix ADI
In this 1-hour long project-based course, you will learn how to design a lead generation landing page with a free ebook lead magnet to collect email addresses using Wix Artificial Design Intelligence. You will then use the Email Automation feature from Wix to send an automated email with an option to download the free ebook and a Call to Action to join a webinar where you as a marketer can then sell premium products. This lead generation strategy is highly effective with really high conversion rates if done right.
-
Course by
-
Self Paced
-
3 hours
-
English
Create an Employee Feedback Survey with TypeForm
Typeform is an online SaaS company that specializes in dynamic form building and online surveys. Typeform is used by large corporations and small businesses for a variety of different business operations. You will see Typeform used in analytics & reporting, collaboration, customer support, email marketing, lead generation, and so much more. Typeform works in conjunction with several well-known apps to seamlessly inegrate into your marketing & sales environment.
-
Course by
-
Self Paced
-
3 hours
-
English
Reimagining Consumer Experience
In this course, you will focus on the implementation and practice of a connected digital marketing strategy. By the end of this course, you will have developed your understanding of key topics such as: Marketing automation and conflict in online communities, the sales funnel, search engine marketing and management, Search Engine Optimization (SEO), Paid search marketing, online partnerships and affiliate marketing. You will have the opportunity to discuss email marketing and mobile messaging, viral marketing, direct marketing and traffic building with your fellow learners.
-
Course by
-
Self Paced
-
14 hours
-
English
Create an Email Autoresponder Using Mailchimp
This 2-hour long project-based course teaches you how to create your first automated email using MailChimp. MailChimp makes the whole process of email marketing quite simple and this is a skill in high demand. MailChimp is an email service platform and autoresponder for email marketing.
-
Course by
-
Self Paced
-
2 hours
-
English
Create a Professional Automated Landing Page using Mailchimp
In this 1-hour long project-based course, you will learn how to design a professional landing page with a lead magnet to collect email addresses from scratch. We will then use the Email Automation feature from Mailchimp to send an automated email with an option to download the Free lead magnet and a Call to Action to join a webinar where a marketer can then sell premium products. This lead generation strategy is highly effective with really high conversion rates if done right. This guided project is beginner-friendly.
-
Course by
-
Self Paced
-
2 hours
-
English
Digital Channel Planning and E-Commerce Strategy
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Research shows that retail customers switch channels during their purchase-decision journey. Many of us research products online at home, or on-the-go using a mobile device, while checking online reviews and comparing prices. The final decision to purchase may happen online, or in a traditional brick-and-mortar store.
-
Course by
-
Self Paced
-
12 hours
-
English
Construye una campaña de e-mail marketing con Mailchimp
En este proyecto construirás una campaña de correo electrónico o email marketing que contendrá información relevante para tus usuarios mediante contenidos dirigidos directamente a tu lista de contactos o a tu público objetivo mediante la herramienta de Mailchimp. Aprenderás a usar el editor de correos mediante la práctica editando plantillas y agregando tus propios elementos y contenido. En este curso se explican las bases para construir una buena campaña y los elementos clave para que funcione adecuadamente. El email marketing es muy importante como implementación para tu estrategia de comuni
-
Course by
-
Self Paced
-
3 hours
-
Spanish