Generative AI for Business Leaders
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How Google does Machine Learning
Our Courses
Strategies for Converting and Retaining Customers Online
Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan.
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Course by
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11 hours
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English
Digital Marketing Analytics: Tools and Techniques
Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and Paid search strategies, web analytics, online testing, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively.
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Course by
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10
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English
Developing the Risk Management Plan with Expert Judgement
Every project faces risk. The project risk management plan (PRMP) is the fundamental instrument for identifying risks, managing, and responding. Projects based on new technology or new markets face the chance of those opportunities failing in some way. Learn how to leverage expert judgement to properly formulate a winning PRMP.
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Course by
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Self Paced
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33
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English
Strategic Decisions for Project Leaders: Exploiting Risk and Opportunity
Project management executives and project owners can exploit risk to their advantage and find opportunities. Learn how to leverage the decision-making tools using Bayesian thinking, utility theory, and behavioral economics.
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Course by
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Self Paced
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13
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English
Simulating a Hippocampus Microcircuit
In this course, you will learn to simulate, analyze and visualize hippocampal microcircuits. You will reproduce experimental protocols “in silico” to validate simulated microcircuit behaviors, and leverage the brain simulation platform to gain insights towards parsimonious theories on brain function.
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Course by
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Self Paced
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20
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English
UX Data Analysis
Become a UX data scientist! From qualitative data analysis to big data Web analytics, you will be able to leverage insights from data to make empirically-based recommendations.
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Course by
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Self Paced
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10
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English
Distributed Programming in SAS® Viya® for Data Analysts
SAS Viya is a cloud-enabled, in-memory analytics engine that provides quick, accurate and reliable analytical insights. This professional certificate program is designed for experienced SAS programmers who want to leverage the power of SAS Cloud Analytics Services (CAS) to access, manage, and analyze in-memory tables. You will write SAS programs to execute in CAS using standard SAS syntax, including the DATA step, FedSQL, and procedures. You will also use the native CAS programming language (CASL) to process in-memory data.
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Course by
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Self Paced
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English
The Journey to Diversity, Inclusion and Belonging
This 4-course specialization begins with "Fundamentals of Diversity," taught by Professor Celia de Anca. The first course introduces the three key types of diversity: demographic, experiential, and cognitive.
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Course by
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Self Paced
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English
TensorFlow: Data and Deployment
Continue developing your skills in TensorFlow as you learn to navigate through a wide range of deployment scenarios and discover new ways to use data more effectively when training your machine learning models. In this four-course Specialization, you’ll learn how to get your machine learning models into the hands of real people on all kinds of devices. Start by understanding how to train and run machine learning models in browsers and in mobile applications.
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Course by
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Self Paced
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English
Strategising: Management for Global Competitive Advantage
Leaders must have the ability to develop and deploy effective strategies. This specialisation will prepare you to be the strategic change-maker capable of enabling your organisation to compete into the future.
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Course by
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Self Paced
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English
Marketing Channel Strategy & B2B2C Routes to Market
This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. One critical component of value creation for customers in marketing that is often overlooked is how customers want to buy.
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Course by
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Self Paced
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English
Music Business
This specialization will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. You will begin with Music Business Foundations, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law.
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Course by
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Self Paced
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English
Digital Transformation of Financial Services - Capstone Project
In this capstone project course, we ask YOU to apply everything you have learned in this specialization to analyze a real world company and to develop a digital transformation strategy for this company. You will have the possibility to choose between four different case companies, that varies in size (from small start-up to large financial service providers), industry (banking, financial trading, insurance) and geographical location. For one of these -- only one -- you will create a concise recommendation of a strategy to leverage the digital transformation of financial services.
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Course by
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Self Paced
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5 hours
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English
Data Engineering Basics for Everyone
Learn about data engineering concepts, ecosystem, and lifecycle. Also learn about the systems, processes, and tools you need as a Data Engineer in order to gather, transform, load, process, query, and manage data so that it can be leveraged by data consumers for operations, and decision-making.
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Course by
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15
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English
Build Inclusive User Personas in Miro
By the end of this project, you will be able to create an inclusive user persona that will help you leverage the opportunity to include customers and avoid excluding them from a brand experience.
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Course by
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Self Paced
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3 hours
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English
Grab Data Fast with Vertical and Horizontal LOOKUP
Data can come our way in multiple forms and from multiple file types. It’s likely that at some point you will be faced with a data set that includes categories and subcategories under one heading or under headings with nested subheadings. Cutting through the file structure can seem like a time-consuming task, so it is critical to leverage VLOOKUP and HLOOKUP to pull out the needed data quickly. In this course you will understand how lookup tables work and apply VLOOKUP and HLOOKUP formulas to quickly extract data by treating a section of your spreadsheet as a lookup table.
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Course by
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Self Paced
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3 hours
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English
Analysing: Numeric and digital literacies
Being financially and data-literate is a requirement of all effective leaders. This includes the ability to analyse data and harness its value, as well as to leverage these skills to become a future-focused business leader.
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Course by
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Self Paced
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English
Fundamentals of Machine Learning for Supply Chain
This course will teach you how to leverage the power of Python to understand complicated supply chain datasets. Even if you are not familiar with supply chain fundamentals, the rich data sets that we will use as a canvas will help orient you with several Pythonic tools and best practices for exploratory data analysis (EDA). As such, though all datasets are geared towards supply chain minded professionals, the lessons are easily generalizable to other use cases.
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Course by
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Self Paced
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13 hours
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English
Use Tableau for Your Data Science Workflow
Learn Tableau fundamentals, advanced visualizations, and integration with data science tools. Elevate your skills in creating impactful dashboards. Enroll now for hands-on experience and master the art of data storytelling. Unlock the potential for advanced analytics, exploring correlations and trends within your data. Build interactive dashboards that tell compelling data stories, utilizing filters, parameters, and actions for user engagement. Uplift your expertise with advanced visualizations, mastering heatmaps, tree maps, and geographical mapping.
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Course by
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Self Paced
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English
Strategic Technology Management
The success of modern companies depends critically on their manager’s ability to generate strategic innovationwhich leverages technological and market changes. A key part of the equation is delivering new products that deliver exceptional customer value. Another essential element is implementing innovation initiatives effectively.
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Course by
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Self Paced
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English
Introduction to Business Analytics and Information Economics
This specialization targets learners who seek to understand the opportunities that data and analytics present for their organization and those interested in the value of and implications for data as an asset to their organization. Individuals who manage data and make decisions about how data can be leveraged in their organization will find this specialization of particular value. Businesses run on data, and data offers little value without analytics.
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Course by
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Self Paced
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English
Social Media Marketing
This two-module Social Media Marketing program prepares you for entry-level digital marketing and e-commerce roles.
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Course by
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Self Paced
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English
Value Chain Management
The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and surpluses for organizations. In this specialization, you will gain competencies that are critical for managers in any functional area.
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Course by
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Self Paced
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English
Enhance User Interface Design with Mood Boards in Miro
By the end of this project, you will be able to create a mood board that can be leveraged to enhance user interface design. To do this, you will gain hands-on experience applying design thinking, user interface knowledge, and context from each step of the customer journey to create a mood board in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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Course by
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Self Paced
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4 hours
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English
Create Machine Learning Models in Microsoft Azure
Machine learning is the foundation for predictive modeling and artificial intelligence. If you want to learn about both the underlying concepts and how to get into building models with the most common machine learning tools this path is for you. In this course, you will learn the core principles of machine learning and how to use common tools and frameworks to train, evaluate, and use machine learning models. This course is designed to prepare you for roles that include planning and creating a suitable working environment for data science workloads on Azure.
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Course by
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Self Paced
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13 hours
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English