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Our Courses
Introduction to Hospitality and Tourism Industry
This MOOC is for individuals who are desirous of discovering the career opportunities and adventures available to and experienced by the Hospitality/Tourism industry professional person.
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Course by
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English
International Marketing & Cross Industry Growth
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment.
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Course by
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Self Paced
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English
Hotel Management: Distribution, Revenue and Demand Management
Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape.
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Course by
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Self Paced
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English
Greek and Roman Mythology
Myths are traditional stories that have endured over a long time. Some of them have to do with events of great importance, such as the founding of a nation. Others tell the stories of great heroes and heroines and their exploits and courage in the face of adversity. Still others are simple tales about otherwise unremarkable people who get into trouble or do some great deed. What are we to make of all these tales, and why do people seem to like to hear them?
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Course by
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Self Paced
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25 hours
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English
Demand management: Breaking down today’s commercial silos
The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability. This course, spread over 4 key modules: Asset Management Demand Generation Digital Marketing Demand Optimisation aims to break down these commercial silos and reveal the journey from long-term asset development through to short-term profit tactics and how commercial teams can align themselves throughout
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Course by
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Self Paced
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English
Management Foundations in the Hospitality Industry
This course is an introduction to motivation, leadership, communications, decision making, and leading people through effective management of human resources (HR), ethics, social responsibility, and managing consumer experiences in the hospitality industry by examining service-driven management foundations. Upon successful completion of this course, you will be able to: 1. Understand how HR departments analyze resource allocation for jobs and the factors which influence job design. 2. Understand how HR departments determine the most effective methods of recruiting talent. 3.
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Course by
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Self Paced
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7 hours
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English
The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy
With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price.
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Course by
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Self Paced
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11 hours
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English
International Marketing & Cross Industry Growth Capstone Project
This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16 weeks of the 5 courses and conduct an "action learning" project that will consist of the following: 1. Situation Analysis for their chosen company or brand. 2. Marketing Mix Analysis for their chosen company or brand. 3. Cross Country Innovation Plan when expanding abroad. 4.
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Course by
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Self Paced
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11 hours
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English
Applied Analytics and Data for Decision Making
By the end of this course, learners are prepared to identify and test the best solutions for improving performance and integrating concepts from operational excellence methodologies for optimum data-driven decision making. The course begins with a focus on deciphering the root cause of problems through a variety of tools before determining and assessing best-fit solutions. Learners discover how to apply ISO, Lean and Six Sigma in the pursuit of aligning organizational operations data with performance standards.
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Course by
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Self Paced
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11 hours
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English
International Hospitality & Healthcare Services Marketing
As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.
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Course by
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Self Paced
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5 hours
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English