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Forecasting Models for Marketing Decisions

Forecasting Models for Marketing Decisions

How will customers act in the future? What will demand for our products and services be? How much inventory should we order for the next season? Beyond simply forecasting what customers will do, marketers need to understand how their actions can shape future behavior. In Developing Forecasting Tools with Excel, learners will develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the performance of forecasting models.

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  • 12 hours
  • English
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Introduction to Data Analysis using Microsoft Excel

Introduction to Data Analysis using Microsoft Excel

In this project, you will learn the foundation of data analysis with Microsoft Excel using sales data from a sample company. You will learn how to use sorting and filtering tools to reorganize your data and access specific information about your data. You will also learn about the use of functions like IF and VLOOKUP functions to create new data and relate data from different tables. Finally, you will learn how to create PivotTables to summarize and look at comparisons within your data.

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  • 2 hours
  • English
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Get Started with Spreadsheet Applications: Excel

Get Started with Spreadsheet Applications: Excel

Spreadsheet applications are an essential part of productivity at work and school. Understanding how to use spreadsheet apps such as Microsoft Excel can make you a more efficient and valuable worker. In this mini-course, you will learn the essentials of working with spreadsheet apps. You will learn how to open, save, share, and print spreadsheet files, move around a worksheet, and enter and edit data. This course will teach you how to use formulas, functions, charts, and data, and it will also explain how to work collaboratively with online spreadsheets.

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  • 5 hours
  • English
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Work Smarter with Microsoft Excel

Work Smarter with Microsoft Excel

This course is intended for learners with some experience using Microsoft Windows, who are seeking to build presentation skills with Microsoft Excel. To be successful in this course you should have an understanding of the basics of using a Windows-based computer. Experience with printing and using a web browser are an asset, but not required. Knowing how to use Microsoft Office products is essential in any professional setting.

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  • 20 hours
  • English
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  • AED 170.99 + VAT
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Bayesian Statistics: From Concept to Data Analysis

Bayesian Statistics: From Concept to Data Analysis

This course introduces the Bayesian approach to statistics, starting with the concept of probability and moving to the analysis of data. We will learn about the philosophy of the Bayesian approach as well as how to implement it for common types of data. We will compare the Bayesian approach to the more commonly-taught Frequentist approach, and see some of the benefits of the Bayesian approach. In particular, the Bayesian approach allows for better accounting of uncertainty, results that have more intuitive and interpretable meaning, and more explicit statements of assumptions.

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  • 12 hours
  • English
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Getting Started with SAS Programming

Getting Started with SAS Programming

This course is for users who want to learn how to write SAS programs to access, explore, prepare, and analyze data. It is the entry point to learning SAS programming for data science, machine learning, and artificial intelligence. It is a prerequisite to many other SAS courses. By the end of this course, you will know how to use SAS Studio to write and submit SAS programs that access SAS, Microsoft Excel, and text data.

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  • 25 hours
  • English
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Excel Basics for Data Analysis

Excel Basics for Data Analysis

Spreadsheet tools like Excel are an essential tool for working with data - whether for data analytics, business, marketing, or research. This course is designed to give you a basic working knowledge of Excel and how to use it for analyzing data. This course is suitable for those who are interested in pursuing a career in data analysis or data science, as well as anyone looking to use Excel for data analysis in their own domain.

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  • 12 hours
  • English
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Excel Skills for Business: Essentials

Excel Skills for Business: Essentials

In this first course of the specialization Excel Skills for Business, you will learn the essentials of Microsoft Excel.

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  • 26 hours
  • English
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  • AED 239.99 + VAT
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مهارات برنامج Excel للعمل: المبادئ الأساسية

مهارات برنامج Excel للعمل: المبادئ الأساسية

في هذه الدورة التدريبية الأولى في تخصص مهارات برنامج Excel للعمل، ستتعلم المبادئ الأساسية لبرنامج Microsoft Excel.

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  • 26 hours
  • Arabic
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Meaningful Marketing Insights

Meaningful Marketing Insights

With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights.

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  • 10 hours
  • English
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  • AED 274.99 + VAT
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Basic Data Descriptors, Statistical Distributions, and Application to Business Decisions

Basic Data Descriptors, Statistical Distributions, and Application to Business Decisions

The ability to understand and apply Business Statistics is becoming increasingly important in the industry. A good understanding of Business Statistics is a requirement to make correct and relevant interpretations of data. Lack of knowledge could lead to erroneous decisions which could potentially have negative consequences for a firm. This course is designed to introduce you to Business Statistics. We begin with the notion of descriptive statistics, which is summarizing data using a few numbers.

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  • 21 hours
  • English
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Business Applications of Hypothesis Testing and Confidence Interval Estimation

Business Applications of Hypothesis Testing and Confidence Interval Estimation

Confidence intervals and Hypothesis tests are very important tools in the Business Statistics toolbox. A mastery over these topics will help enhance your business decision making and allow you to understand and measure the extent of ‘risk’ or ‘uncertainty’ in various business processes. This is the third course in the specialization "Business Statistics and Analysis" and the course advances your knowledge about Business Statistics by introducing you to Confidence Intervals and Hypothesis Testing. We first conceptually understand these tools and their business application.

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  • 25 hours
  • English
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Linear Regression for Business Statistics

Linear Regression for Business Statistics

Regression Analysis is perhaps the single most important Business Statistics tool used in the industry. Regression is the engine behind a multitude of data analytics applications used for many forms of forecasting and prediction. This is the fourth course in the specialization, "Business Statistics and Analysis". The course introduces you to the very important tool known as Linear Regression. You will learn to apply various procedures such as dummy variable regressions, transforming variables, and interaction effects.

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  • 28 hours
  • English
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Introduction to Data Analysis Using Excel

Introduction to Data Analysis Using Excel

The use of Excel is widespread in the industry. It is a very powerful data analysis tool and almost all big and small businesses use Excel in their day to day functioning. This is an introductory course in the use of Excel and is designed to give you a working knowledge of Excel with the aim of getting to use it for more advance topics in Business Statistics later. The course is designed keeping in mind two kinds of learners - those who have very little functional knowledge of Excel and those who use Excel regularly but at a peripheral level and wish to enhance their skills.

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  • 24 hours
  • English
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