Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
Marketing Design with Easil
Easil is a free, user-friendly platform which allows you to create informative and eye catching designs to market your products, events, or services. Known for their “drag-and-drop” features, Easil gives you the ability to truly customize each of your ads to meet your marketing needs. Easil has a library of free templates available to use, which makes creating ads and marketing campaigns a breeze. With social media’s heavy influence and presence in today’s society, it is important to create a strong social media presence when advertising your company.
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Course by
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Self Paced
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2 ساعات
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الإنجليزية
First Steps in Visme
By the end of this project, you will have learned how to create and design simple projects using the free version of Visme. Visme is a web based graphic design platform that helps you create visual content online. This project is an introduction to Visme and is directed towards learners who don’t have any experience using the platform Visme.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Social Media Marketing in Practice
Welcome to the Digital Marketing Institute, the global standard in Digital Marketing certification. Over 4.6 billion people globally are using social media in 2022. This explosive growth, coupled with the speed of innovation and adoption of mobile technologies, has fundamentally reset consumer expectations, changed how consumers make purchase decisions, and transformed how businesses must operate to support their customers. This Specialization is for those hoping to launch a career as a digital marketing generalist or a social media specialist.
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Course by
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Self Paced
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الإنجليزية
Global Challenges in Business
This specialization prepares students for the global challenges that businesses face in the 21st century. The global marketplace now and in the future spans emerging markets, a world connected by social media, and rapid technological advancements, hand in hand with huge challenges relating to migration patterns, multiculturalism, and increased competition.
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Course by
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Self Paced
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الإنجليزية
Unsupervised Text Classification for Marketing Analytics
Marketing data is often so big that humans cannot read or analyze a representative sample of it to understand what insights might lie within. In this course, learners use unsupervised deep learning to train algorithms to extract topics and insights from text data. Learners walk through a conceptual overview of unsupervised machine learning and dive into real-world datasets through instructor-led tutorials in Python. The course concludes with a major project. This course uses Jupyter Notebooks and the coding environment Google Colab, a browser-based Jupyter notebook environment.
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Course by
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Self Paced
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13 ساعات
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الإنجليزية
Digital Marketing
The course examines digital marketing strategy, implementation and executional considerations for BtoB and BtoC brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation. Using a variety of practical tools and techniques in practical exercises and projects, students will understand using digital channels to achieve their marketing goals.
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Course by
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Self Paced
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الإنجليزية
Cloud Pricing and Financial Operations (FinOps)
This specialization is targeted to cloud sales, marketing managers, business executives, and operations and data center managers who need education around the specifics of the business aspects of operating a cloud at Cloud Service Providers (CSPs), Distributors, Resellers and Managed Service Providers who service cloud customers.
This course is part of the Intel® Cloud Business Professional Specialization. Completion of specialization offers a badge via Credly.
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Course by
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Self Paced
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4 ساعات
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الإنجليزية
Design trendy Merch for your small business with Canva
At the end of this project, you will have all the basic skills to create quality and branded merchandise using the Canva platform, an online tool for creating and editing marketing visuals. You'll be able to create customizable merchandise using the various design tools, colors, and graphics offered by Canva.
This project is for beginners, people who have no knowledge of graphic design and would like to create merchandise for their brand.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
International Marketing Entry and Execution
This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation.
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Course by
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Self Paced
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9 ساعات
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الإنجليزية
American History Through Baseball
This specialization is intended for those interested in sports marketing, sports administration, the MLB, and American culture & globalization. It is highly beneficial to those interested in American history and fans of baseball. Throughout the four courses, learners will track American history and baseball history side-by-side.
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Course by
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Self Paced
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الإنجليزية
Create Swag Bag Inserts to Market your Business using Canva
By the end of this project, you will create multiple unique logos which may be used to appear on swag bag inserts to market your business. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value added business marketing collateral. This course will include intermediate to advanced level skills using the free version of Canva. You will create logos for a variety of items that are used as swag bag inserts.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Identifying, Attracting, and Growing Your Digital Audience
Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business.
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Course by
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Self Paced
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13 ساعات
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الإنجليزية
Marketing Channel Strategy & B2B2C Routes to Market
This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. One critical component of value creation for customers in marketing that is often overlooked is how customers want to buy.
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Course by
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Self Paced
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الإنجليزية
Value Chain Management
The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and surpluses for organizations. In this specialization, you will gain competencies that are critical for managers in any functional area.
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Course by
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Self Paced
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الإنجليزية
Social Media Marketing
This two-module Social Media Marketing program prepares you for entry-level digital marketing and e-commerce roles.
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Course by
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Self Paced
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الإنجليزية
Text Marketing Analytics
Marketing data are complex and have dimensions that make analysis difficult. Large unstructured datasets are often too big to extract qualitative insights. Marketing datasets also are relational and connected. This specialization tackles advanced advertising and marketing analytics through three advanced methods aimed at solving these problems: text classification, text topic modeling, and semantic network analysis. Each key area involves a deep dive into the leading computer science methods aimed at solving these methods using Python.
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Course by
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Self Paced
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الإنجليزية
Create and Sell Digital Teaching Printables with Canva
By the end of this project, you will create a variety of templates for teaching printables that you can offer for free or sell in the marketplace using Canva. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value added business marketing collateral. Creating high quality teaching printables is the perfect way to offer digital products to your students, blog readers or clients to market your business and grow it. This project will include intermediate to advanced level skills using the free version of Canva.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
How to use Open Tracking for emails with MailChimp
By the end of this project, you will learn how to create a campaign in MailChimp, how to generate reports, and how to track open and click data in MailChimp. Your new skills will help you efficiently manage marketing and stay up to date on the opening rate of your email campaigns in MailChimp.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
The 4 A's of Marketing with Jagdish Sheth
This is a master class in Jagdish Sheth's new customer-focused marketing framework that takes into account new market realities, the marketing productivity crisis, the marginalization of marketing, and the market perspective. Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, guides you through why the 4 A's of marketing are more relevant in today's world of social media, technology, and emerging markets. Professor Sheth shares wisdom and insight from decades of experience, years of research, and recommendations from multiple senior industry leaders to hel
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Course by
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Self Paced
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الإنجليزية
Business Innovation and Digital Disruption
In this specialization, participants master the basics of design thinking and its application to business development and innovation. They learn how to identify challenges and validate opportunities in order to drive commercial success using various design methodologies. Remapping the newly defined business model canvas is an important part of the specialization. The specialization also encompasses the technical side of business modeling and strategy development.
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Course by
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Self Paced
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الإنجليزية
E-Marketing
In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.
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Course by
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Self Paced
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الإنجليزية
Touring 101 for Musicians
Have you ever dreamed of taking your music on the road? Becoming a touring musician can be an essential step for many aspiring musicians. Live performances account for 60-80 percent of musicians income, but touring also has other benefits for a musician’s career. This course will provide you with the skills and knowledge necessary to build a career as a touring musician. You will develop an understanding of why touring can be incredibly beneficial for a new artist and you will hear from leading professionals in the music industry on how to plan a successful tour.
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Course by
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Self Paced
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11 ساعات
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الإنجليزية
Organizational Leadership
Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action?
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Course by
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Self Paced
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الإنجليزية
Marketing with TikTok
This program is for anyone asking, “Is TikTok right for my business?” In the first course, Getting Started with TikTok, you’ll be introduced to the TikTok platform, including who’s on it and what they’re creating. Then in the second course, TikTok for Business, you'll learn how businesses use TikTok, how they tailor content to the platform, and how they find an audience.
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Course by
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Self Paced
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الإنجليزية
Social Marketing Capstone Project
Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy.
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Course by
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Self Paced
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6 ساعات
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الإنجليزية