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Our Courses
Brand Identity and Strategy
Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model.
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Course by
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Self Paced
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14 hours
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English
Effective Communication Capstone Project
In the Effective Communication Capstone learners apply the lessons of Business Writing, Graphic Design, and Successful Presentation to create a portfolio of work that represents their mastery of writing, design, and speaking and that expresses their personal brand. The portfolio includes three individual elements—a written memo, a slide deck, and a presentation—integrated around a single topic. We provide the elements for a basic capstone, but we also invite our learners to create their own project if they so choose.
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Course by
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Self Paced
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14 hours
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English
Promotional Materials Every Musician Needs
As the saying goes, first impressions are everything, especially in the arts. That's why it's so important to have the skills and knowledge you need to create effective promotional materials that will help you stand out from the crowd. In this course, you will learn everything you need to know about creating powerful promotional materials that effectively showcase your talent and enhance your professional image.
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Course by
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Self Paced
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11 hours
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English
Visionary leadership, identity & motivation: Become a meaning maker
When faced with a complex and ambiguous work environment, how do you, as a potential leader, envision the future? How can you deliver on your vision in a way that conveys meaning and drives positive change within your organisation? In this course you will explore how leaders can create a compelling vision and communicate it, and how they create meaning and make work more meaningful. You will look at the role the brain and the body play in processing meaning, and how this can inspire your employees to follow you and your vision.
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Course by
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Self Paced
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30 hours
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English
Building Your Artistic Brand
Are you a musician looking to stand out in a crowded, competitive music industry? Do you want to build a distinctive brand that sets you apart from the rest? In today's world, where musical content is everywhere, developing a unique artistic brand is more important than ever. Whether you're just starting out or you're a seasoned pro looking to take your career to the next level, this course is the perfect way to gain the knowledge and skills you need to stand out from the crowd.
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Course by
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Self Paced
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9 hours
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English
Launch Your Online Business
Learners who complete the course will: - gain an understanding of different business models - learn strategies for naming their business - create customer personas - create their brand identity - create their Unique Value Proposition and learn how to make their business stand out from their competitors - know every step needed to build their website including best practices - production do's and don'ts for copywriting, photography and video - have a pre-launch checklist and website maintenance - gain foundational knowledge of marketing and pr - create a Pitch Deck about their business that the
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Course by
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Self Paced
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16 hours
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English