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How Google does Machine Learning
Our Courses
Understanding the average Facebook User
After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to better understand and reach your Facebook target audience.
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Course by
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Self Paced
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3 hours
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English
Create a Targeted Ad With Facebook Audience Insights
By the end of this project, you will be able to create three different types of target audience ads for a small business using Facebook Audience Insights. This is a great tool to use if you want to take part in one of the world's largest marketplaces, Facebook. Specifically, you will create a Contact List, Site Visitor, and App User targeted ad for Facebook advertising. This is a great project to use if you have plans to advertise on Facebook. It is a useful project for marketing and sales professionals, but is easy to handle for people from any department in any role.
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Course by
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Self Paced
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3 hours
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English
How to find audience interests with Meta Business Suite
Facebook has a new name, and with that new name also, a new platform for their businesses. Now, better known today as Meta has a new view of everything in the Business Suite, and we want to show you how the new tools work. These will show you how to find Facebook Audience Insight. This project will show the tools you need to know this game of Meta Business Suite. That will help you find the audience following you, the one you want to impact, and how this affects or provides better options for your business.
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Course by
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Self Paced
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2 hours
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English
Design engaging Facebook / Instagram Stories with Visme
By the end of this project, you will learn how to create and design engaging stories for Instagram and Facebook to promote your business using the free version of Visme. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value-added business marketing collateral. We can use Visme to complete this project because it provides all the tools you need to create organized and visually appealing products while offering a variety of options for sharing and collaboration.
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Course by
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Self Paced
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1 hour
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English
How to foster conversation in Facebook community groups
In this guided project, you will learn about Facebook community groups and how to build effective communities, learn how to create your own community group, learn how improve your group engagement, learn how to create meaningful conversation in your community group and how to avoid mistakes.
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Course by
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Self Paced
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3 hours
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English
Get Started with Facebook Ads Manager
By the end of this project, learners will know how to get started with Facebook Ads Manager. According to Facebook, “Ads Manager is a Facebook tool that lets you create and manage your Facebook ads. You can view, make changes and see results for all your Facebook campaigns, ad sets and ads. Go to Ads Manager.” Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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Course by
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Self Paced
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3 hours
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English
Best Practices for Marketing with Facebook Messenger
By the end of this project, you will have a better understanding of how you can utilize Facebook Messenger as a strategic tool in your marketing efforts. Facebook Messenger is a free instant messaging platform for content sharing which includes photos, messages, event details, and even group chats. Upon completing this course, you will be able to create your own Facebook Business Page with Messenger and you will have a solid understanding of the various ways the Messenger platform can be used to help increase sales and develop deeper relationships with prospective customers/clients. Note: T
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Course by
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Self Paced
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3 hours
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English
Design a Social Media UI in Android using Linear Layout
In this 2-hour long project-based course, you will learn how to design a Social Media- Facebook like UI in Android using Linear Layout.
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Course by
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Self Paced
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2 hours
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English
How Entrepreneurs in Emerging Markets can master the Blockchain Technology
This course is for entrepreneurs needing to understand the blockchain and distributed ledger technologies that are fundamentally changing how financial and personal data is handled. The course will discuss blockchain as a distributed ledger and introduce distributed consensus as a mechanism to maintain the integrity of the blockchain. The other revolutionary technologies that are changing the world are artificial intelligence and machine learning. You will learn about the three major types of AI algorithms: supervised and unsupervised machine learning, as well as reinforcement learning.
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Course by
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Self Paced
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10 hours
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English
Building a Business Presence With Facebook Marketing
By the end of this project-based course, you will understand the basics of applying Digital Marketing on Facebook. The course will walk you through setting up digital marketing for a fictitious company, the Belltown Bakery in downtown Seattle. The course begins with setting up a fictitious business page on Facebook. You will then learn how to navigate your Facebook account, including setting up advertisements. You will then learn how to post content and boost a post. We will then cover tools available to engage with Facebook users and grow your audience on Facebook.
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Course by
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Self Paced
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2 hours
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English
Platform Thinking: what’s beyond Uber?
Over the last two decades, platforms have transformed the way, we search for information (e.g., Google), buy goods (e.g., Amazon), consume news and media (e.g., Facebook and Twitter) and travel and move around (e.g., Airbnb, Booking.com, Uber and TripAdvisor). This phenomenon is known as 'the power of platforms', defined as an innovative business model that relies on digital technologies to assemble people, knowledge and companies in an interactive ecosystem where value can be created, captured and shared.
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Course by
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Self Paced
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English
Foundations of Teaching for Learning: Introduction to Student Assessment
The Foundations of Teaching for Learning programme is for anyone who is teaching, or who would like to teach, in any subject and any context - be it at school, at home or in the workplace. With dynamic lessons taught by established and respected professionals from across the Commonwealth, this eight course programme will see you develop and strengthen your skills in teaching, professionalism, assessment, and more. As you carry on through the programme, you will find yourself strengthening not only your skills, but your connection with colleagues across the globe.
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Course by
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Self Paced
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13 hours
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English
Content, Advertising & Social IMC
Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing.
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Course by
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Self Paced
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8 hours
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English
Create a Professional Automated Landing Page using Mailchimp
In this 1-hour long project-based course, you will learn how to design a professional landing page with a lead magnet to collect email addresses from scratch. We will then use the Email Automation feature from Mailchimp to send an automated email with an option to download the Free lead magnet and a Call to Action to join a webinar where a marketer can then sell premium products. This lead generation strategy is highly effective with really high conversion rates if done right. This guided project is beginner-friendly.
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Course by
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Self Paced
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2 hours
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English
Manage and schedule content in Facebook Creator Studio
In this project, learners will learn how to manage and schedule your content in Facebook Creator Studio. Facebook Creator Studio has all of the tools that you need together, for you to be able to publish your content, manage it, monetize it and measure your content. You can do all of that for all of your Facebook pages and Instagram accounts. Facebook Creator Studio is the perfect tool to manage your social media presence completely free and in a platform that lets you do it all.
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Course by
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Self Paced
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2 hours
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English
How to Set a Budget and Schedule for Your Facebook Ads
At the end of this project, you will be able to strategically use your budget and ads for your social media strategy on Facebook. This will allow you to attract your target audience. You will have learned to adjust your budget and advertisement to ensure reaching your goal. The goal to optimize your social media strategy with your budget and advertisement is to convince your customers of your products and to attract them to your products.
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Course by
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Self Paced
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1 hour
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English
Digital Business - Understand the digital world
Facebook, AirBnB, Tesla, Amazon, Uber. In just a few years, companies like these have changed the face of the global economy. Meanwhile, hundreds of thousands of start-ups are disrupting old business models, taking on centennial industrial groups – and winning. It’s clear that the rules of business have changed forever. This MOOC provides a knowledge toolkit for the ongoing digital revolution. You’ll discover 10 concepts that are essential for understanding the new mechanisms of digital business and innovation.
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Course by
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Self Paced
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12 hours
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English
Get Started with Facebook Business Manager
By the end of this project, learners will know how to get started with Facebook Business Manager.
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Course by
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Self Paced
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1 hour
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English
How to Set Up a Facebook Ads Campaign
By the end of this project, you will be able to set up a Facebook Ads campaign. Throughout the project, you will be able to create a Business Manager account and an Ad account. We will also be able to create a new Facebook Ads campaign and to select the right objective for it. Moreover, you will create the Ad Sets and set its elements: the budget, the duration, the audience, and the placement.
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Course by
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Self Paced
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3 hours
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English
How to do a live broadcast on Facebook
Learn how to run a live broadcast on Facebook
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Course by
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Self Paced
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3 hours
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English
Foundations of Teaching for Learning: Planning for Teaching and Learning
The Foundations of Teaching for Learning programme is for anyone who is teaching, or who would like to teach, in any subject and any context - be it at school, at home or in the workplace. With dynamic lessons taught by established and respected professionals from across the Commonwealth, this eight course programme will see you develop and strengthen your skills in teaching, professionalism, assessment, and more. As you carry on through the programme, you will find yourself strengthening not only your skills, but your connection with colleagues across the globe.
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Course by
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Self Paced
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12 hours
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English
Small Business Marketing Using Facebook
In this course, learners will learn how to use Facebook to promote their small business. They will learn how to create a personal profile, as well as a business page, how to proactively engage with their target audience by sharing pictures and other information, how to schedule their content, publish ads, and analyze their progress. This course will benefit small business owners with limited to no social media marketing experience. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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Course by
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Self Paced
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2 hours
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English
The Art & Science of Product Management
Sponsored by AMAZON WEB SERVICES (AWS). Learn how Amazon, Facebook, Google, and Twitch PMs and lead and collaborate with an interdisciplinary team of UX designers, software engineers, AI/ML engineers.
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Course by
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Self Paced
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10 hours
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English
How to edit and improve a Facebook Ad
After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to edit and improve your Facebook ads. The goal of this project is to get to know creative but yet simple ways to reach your target audience on Facebook. The objective of social media marketing is to find creative ways to attract the attention of users for its products and services, many times on a lean marketing budget. Today, you will first create a Facebook Business Page Account.
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Course by
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Self Paced
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1 hour
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English
European Business Law: Understanding the Fundamentals
The European Union is one of the world’s largest and most important economies. This six week course is the first in a series of three that will provide students with an insight into European Business Law. The series ranges from considering the basic structures and principles of the European Union to focusing on various specialized areas of law. Each course will give the students an understanding of the laws and policies that regulate the internal market of European Union, as well as relevant case law and useful inputs from leading practitioners in the field.
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Course by
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Self Paced
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13 hours
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English