Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
Our Courses
Facebook, Instagram, and Snapchat Marketing
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Facebook is the oldest of the social networks, and the biggest, with approximately 2.7 billion monthly active users in 2021. Instagram has become a key platform for businesses striving to engage women aged 18 – 24 when shopping online. If teenagers and young adults are an important target audience, should businesses also include Snapchat in their social marketing mix?
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Course by
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Self Paced
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12 hours
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English
Design social media content with Piktochart
At the end of this project, you will have all the basic skills to create content for your social media account with Piktochart, which is a software and online tool for creating and editing Marketing visuals of all kinds. You will be able to discover in detail the different features of the platform, and will be able to use its tools to create social media content. This project is for beginners, people who have never used Piktochart to create content for their social networks. It is ideal for those who would like to use Piktochart for their professional projects.
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Course by
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Self Paced
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3 hours
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English
Introduction to Easil for Social Media
By the end of this project, you will learn how to use and navigate the Easil website and you will create an Instagram post using the free version of Easil.
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Course by
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Self Paced
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4 hours
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English
Introduction to Social Media Analytics
Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights. In Introduction to Social Media Analytics, learners will be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.
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Course by
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Self Paced
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9 hours
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English
Build a Custom Profile Avatar with Inkscape
By the end of this project, you will build a customized profile avatar in Inkscape—a free, open-source graphics program.
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Course by
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Self Paced
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3 hours
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English
Online Advertising & Social Media
Learn how to develop Online Advertising Ecosystems complete with Social Media/Social Network and Media Big Data analysis for better decision making in all forms of outreach.
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Course by
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10
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English
Social Media: How Media Got Social
Discover where social media came from, how it became integral to our everyday lives, and how that has changed the way we communicate.
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Course by
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Self Paced
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14
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English
Google Digital Marketing & E-commerce
Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth.
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Course by
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Self Paced
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English
Career Planning: A Pathway to Employment
This course is designed to foster creative approaches to launching a new career. You will articulate best ways to make a first impression and analyze your strengths by creating a personal statement. You will identify appropriate elements to make your resume stand out from the crowd. You will also identify the most effective ways a cover letter can answer a job description, and how to best leverage social media in your job search. In short, this course will help you to prepare for a new job.
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Course by
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Self Paced
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24 hours
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English
Meta Social Media Marketing
Turn your passion for social media into a career with job-ready skills and an industry-recognized certification from Meta. Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. In this program, you’ll learn how to build a compelling social media presence and run successful advertising campaigns across Facebook and Instagram.
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Course by
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Self Paced
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English
How to design Facebook and IG stories using Canva
In this project you will learn how to design stories for Facebook and Instagram using the Canvas platform. Canvas is a great option for those looking for a user-friendly and easy-to-use platform to create attractive designs for their own business or social media content. Canva has many elements that are free and it gives you a lot of freedom when designing.
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Course by
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Self Paced
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3 hours
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English
Content Strategy for Professionals: Expanding Your Content’s Reach
In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach.
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Course by
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Self Paced
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English
Digital Business Marketing with Easil
By the end of this project, you will know how to use Easil to digitally promote and advertise your business on Social Media. You will have learned how to create a Facebook Ad and a Facebook Cover with help of Easil. We will both use templates, and create designs from scratch. Consumers are constantly overloaded with information and images in social media. Part of social media marketing is learning creative ways to draw attention to products and services, oftentimes on a lean budget. In this course, learners will create edited social media photo posts using the free version of Easil.
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Course by
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Self Paced
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3 hours
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English
The DIY Musician
With social media platforms and powerful recording technology at your fingertips, it’s easier now than ever before to create music and share it with your fans. But where do you begin and how do you get started? This specialization will take you through the process of writing, recording, and producing your own music in order to gain the practical skills you need to record music within ProTools, which is the industry standard Digital Audio Workstation.
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Course by
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Self Paced
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English
Understanding Medical Research: Your Facebook Friend is Wrong
How can you tell if the bold headlines seen on social media are truly touting the next big thing or if the article isn't worth the paper it's printed on? Understanding Medical Studies, will provide you with the tools and skills you need to critically interpret medical studies, and determine for yourself the difference between good and bad science. The course covers study-design, research methods, and statistical interpretation. It also delves into the dark side of medical research by covering fraud, biases, and common misinterpretations of data.
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Course by
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Self Paced
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17 hours
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English
Promote your Brand with Social Media Marketing using Befunky
In this 2-hour long project-based course, you will create a simple ad from a photo, stock images, a Facebook cover page, a series of cohesive Instagram stories as well as learn to move your creations across social media platforms.
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Course by
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Self Paced
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3 hours
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English
Networking and Security in iOS Applications
You will learn to extend your knowledge of making iOS apps so that they can securely interact with web services and receive push notifications. You'll learn how to store data securely on a device using Core Data. You’ll also learn to securely deploy apps to the App Store and beta users over-the-air. The format of the course is through a series of code tutorials. We will walk you through the creation of several apps that you can keep as a personal app toolbox. When you make your own apps after this course, you can bring in these capabilities as needed.
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Course by
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14 hours
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English
Reputation Management in a Digital World
Learn how to develop, manage and protect an organisation’s online reputation through social media including Facebook and Twitter.
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Course by
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14
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English
Social Media Data Analytics
Learner Outcomes: After taking this course, you will be able to: - Utilize various Application Programming Interface (API) services to collect data from different social media sources such as YouTube, Twitter, and Flickr. - Process the collected data - primarily structured - using methods involving correlation, regression, and classification to derive insights about the sources and people who generated that data. - Analyze unstructured data - primarily textual comments - for sentiments expressed in them. - Use different tools for collecting, analyzing, and exploring social media data for resea
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Course by
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13 hours
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English
Marketing Mix Fundamentals
Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices.
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Course by
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Self Paced
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9 hours
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English
From Climate Science to Action
Each part of the world faces specific vulnerabilities to climate change and has different opportunities to mitigate the effects and build resilience in the 21st century. With the ratification of the Paris Agreement, many countries have acceded to act in combatting climate change. Indeed, without climate action, decades of sustainable development is at risk, thus making this a ‘make or break’ point in time.
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Course by
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Self Paced
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16 hours
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English
Create Animated Social Media Posts using Canva
By the end of this project, you will learn how to create an animated social media post using the free version of Canva. Animated social media posts are great tools for drawing the attention of your followers and customers to the information you are aiming to share. We can use Canva to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration.
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Course by
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Self Paced
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3 hours
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English
Explore Adobe Spark while creating Social Stories Highlights
By the end of this project, you will learn how to use Adobe Spark to create simple story highlights for your Social Media accounts.
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Course by
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Self Paced
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1 hour
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English
Engage your niche on social media: visual stories with Canva
By the end of this project, you will learn how to use Canva to create 3 different templates for social media stories contents aimed to engage and enlarge your niche.
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Course by
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Self Paced
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3 hours
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English
Get started with Hootsuite
This project will take you through how to automate a lot of your social media processes across different social media platforms.
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Course by
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Self Paced
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3 hours
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English