Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
Our Courses
Advertise and grow your business on Facebook with Canva
By the end of this project, you will know how to use Canva to promote and advertise your business on Facebook. You will learn how to create a Facebook Ad, a Facebook Post and a Facebook Cover with the help of Canva. We will use templates, and create designs from scratch. You will be able to incorporate a color scheme, images, and other design elements. Creating high quality advertisements is the perfect way to proactively engage with your target audience.
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Course by
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Self Paced
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4 hours
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English
Excel Skills for Business
This specialization is intended for anyone who seeks to develop one of the most critical and fundamental digital skills today. Spreadsheet software remains one of the most ubiquitous pieces of software used in workplaces across the world. Learning to confidently operate this software means adding a highly valuable asset to your employability portfolio. In the United States alone, millions of job advertisements requiring Excel skills are posted every day. Research by Burning Glass Technologies and Capital One shows that digital skills lead to higher income and better employment opportunities.
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Course by
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Self Paced
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English
Advertise your Fundraiser using Canva
By the end of this project, you will know how to use Canva to promote and advertise your fundraiser both digitally and locally. You will have learned how to create a Facebook Post, an event poster and a flyer with the help of Canva. We will both use templates, and create designs from scratch. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing.
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Course by
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Self Paced
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3 hours
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English
Build a Banner Ad with Inkscape
By the end of this project, you will build a banner advertisement with Inkscape—a free, open-source graphics program.
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Course by
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Self Paced
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2 hours
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English
How To Measure Your Campaign On Pinterest
With completion of this project, beginners who have never used Pinterest or Canva will be able to review analytics on Pinterest campaigns and make adjustments if necessary. Throughout the project, you will be able to identify basic marketing techniques, like defining your target audience, to make the most out of each paid online advertisement. You will also be able to identify different types of campaigns and the potential outcomes of each.
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Course by
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Self Paced
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1 hour
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English
Predict Ad Clicks Using Logistic Regression and XG-Boost
In this project, we will predict Ads clicks using logistic regression and XG-boost algorithms. In this project, we will assume that you have been hired as a consultant to a start-up that is running a targeted marketing ad campaign on Facebook. The company wants to analyze customer behavior by predicting which customer clicks on the advertisement.
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Course by
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Self Paced
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3 hours
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English
Diversity and Inclusion: Developing A Strategy
PART 1: Job Design, Selection Criteria, Sourcing and Attracting Talent The first step in a recruitment strategy for developing a diverse and inclusive workforce commences with the decision that a job or role is needed, either an existing or new position. In this course, you will learn that unconscious bias is often most evident in the language of job descriptions, selection criteria, and job advertisements.
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Course by
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Self Paced
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9 hours
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English
Building a Business Presence With Facebook Marketing
By the end of this project-based course, you will understand the basics of applying Digital Marketing on Facebook. The course will walk you through setting up digital marketing for a fictitious company, the Belltown Bakery in downtown Seattle. The course begins with setting up a fictitious business page on Facebook. You will then learn how to navigate your Facebook account, including setting up advertisements. You will then learn how to post content and boost a post. We will then cover tools available to engage with Facebook users and grow your audience on Facebook.
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Course by
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Self Paced
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2 hours
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English
Automate Blog Advertisements with Zapier
Zapier is the industry leader in task automation and gives users the ability to not only organize but to automate social media posting. By the end of this project, you will be able to set up an account with Zapier. You will learn how to connect your blog site to Zapier and then send out automated social media messages to your owned social media accounts. This is a great tool to use if you are blogging once a week or less and want to maximize your time spent on other tasks. Blogging is one of the most recognized ways of improving traffic to websites.
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Course by
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Self Paced
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2 hours
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English
How to Set a Budget and Schedule for Your Facebook Ads
At the end of this project, you will be able to strategically use your budget and ads for your social media strategy on Facebook. This will allow you to attract your target audience. You will have learned to adjust your budget and advertisement to ensure reaching your goal. The goal to optimize your social media strategy with your budget and advertisement is to convince your customers of your products and to attract them to your products.
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Course by
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Self Paced
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1 hour
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English
How to edit and improve a Facebook Ad
After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to edit and improve your Facebook ads. The goal of this project is to get to know creative but yet simple ways to reach your target audience on Facebook. The objective of social media marketing is to find creative ways to attract the attention of users for its products and services, many times on a lean marketing budget. Today, you will first create a Facebook Business Page Account.
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Course by
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Self Paced
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1 hour
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English
Advertising and Society
This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising.
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Course by
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Self Paced
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12 hours
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English
Make the Sale: Build, Launch, and Manage E-commerce Stores
Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You’ll go through the process of creating a mock e-commerce store. To do this, you’ll build a Shopify store, add the necessary information, and create product listings.
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Course by
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Self Paced
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24 hours
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English
Excel Skills for Business: Intermediate I
Spreadsheet software remains one of the most ubiquitous pieces of software used in workplaces across the world. Learning to confidently operate this software means adding a highly valuable asset to your employability portfolio. In the United States alone, millions of job advertisements requiring Excel skills are posted every day.
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Course by
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Self Paced
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28 hours
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English
Excel Skills for Business: Advanced
Spreadsheet software remains one of the most ubiquitous pieces of software used in workplaces around the world. Learning to confidently operate this software means adding a highly valuable asset to your employability portfolio. Across the globe, millions of job advertisements requiring Excel skills are posted every day.
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Course by
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Self Paced
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25 hours
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English