Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
Facebook, Instagram, and Snapchat Marketing
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Facebook is the oldest of the social networks, and the biggest, with approximately 2.7 billion monthly active users in 2021. Instagram has become a key platform for businesses striving to engage women aged 18 – 24 when shopping online. If teenagers and young adults are an important target audience, should businesses also include Snapchat in their social marketing mix?
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Course by
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Self Paced
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12 ساعات
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الإنجليزية
Social Network Analysis
The "Social Network Analysis" course offers a comprehensive exploration of the intricate relationships within social networks, emphasizing the theoretical and practical applications of network analysis.
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Course by
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Self Paced
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10 ساعات
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الإنجليزية
Epidemics - the Dynamics of Infectious Diseases
Not so long ago, it was almost guaranteed that you would die of an infectious disease. In fact, had you been born just 150 years ago, your chances of dying of an infectious disease before you've reached the tender age of 5 would have been extremely high. Since then, science has come a long way in understanding infectious diseases - what they are, how they spread, and how they can be prevented. But diseases like HIV/AIDS, Malaria, Tuberculosis, or the flu are still major killers worldwide, and novel emerging diseases are a constant threat to public health.
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Course by
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Self Paced
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17 ساعات
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الإنجليزية
Network Dynamics of Social Behavior
How do revolutions emerge without anyone expecting them? How did social norms about same sex marriage change more rapidly than anyone anticipated? Why do some social innovations take off with relative ease, while others struggle for years without spreading? More generally, what are the forces that control the process of social evolution –from the fashions that we wear, to our beliefs about religious tolerance, to our ideas about the process of scientific discovery and the best ways to manage complex research organizations? The social world is complex and full of surprises.
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Course by
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Self Paced
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5 ساعات
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الإنجليزية
Computational Social Science Methods
This course gives you an overview of the current opportunities and the omnipresent reach of computational social science. The results are all around us, every day, reaching from the services provided by the world’s most valuable companies, over the hidden influence of governmental agencies, to the power of social and political movements. All of them study human behavior in order to shape it. In short, all of them do social science by computational means. In this course we answer three questions: I. Why Computational Social Science (CSS) now? II. What does CSS cover? III.
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Course by
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Self Paced
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11 ساعات
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الإنجليزية
Create and schedule content for social media with Later
With this project, you will be able to discover Later, a platform that will allow you to program content for your social networks. You will be able to add quite attractive content to your social media accounts, and you will be able to schedule it to be published at a later date, easily and quickly. This project is for people who want to add digital content for social media and schedule it. This project is ideal for people who are passionate about social networks.
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Course by
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Self Paced
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1 ساعات
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الإنجليزية
Create social media content with Prezi
This project will allow you to discover Prezi, an online platform for designing presentations and marketing content of all kinds. You will discover the features of Prezi and will be able to create content for your social networks quickly and easily. This project is for people who would like to learn how to use Prezi to create social media digital marketing content to boost sales and brand awareness.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Capstone: Analyzing (Social) Network Data
In this capstone project we’ll combine all of the skills from all four specialization courses to do something really fun: analyze social networks! The opportunities for learning are practically endless in a social network. Who are the “influential” members of the network? What are the sub-communities in the network? Who is connected to whom, and by how many links?
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Course by
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Self Paced
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18 ساعات
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الإنجليزية
Design social media content with Piktochart
At the end of this project, you will have all the basic skills to create content for your social media account with Piktochart, which is a software and online tool for creating and editing Marketing visuals of all kinds. You will be able to discover in detail the different features of the platform, and will be able to use its tools to create social media content. This project is for beginners, people who have never used Piktochart to create content for their social networks. It is ideal for those who would like to use Piktochart for their professional projects.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Visualizing static networks with R
In daily life, our connections with family and friends form our social networks. Across the country, roads between different places form transportation networks. In research areas, collaborations among different researchers form research collaboration networks. Visible or invisible, networks exist in many aspects of our life. Being able to visualize networks will help us understand relationships embedded in complicated network information.
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Course by
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Self Paced
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4 ساعات
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الإنجليزية
Feedback Loops: Vertical Feedback
Hierarchies are everywhere. They’re at work. They’re at school. They’re inside our families, teams, and social networks. This second course in the "Feedback Loops" specialization will help you provide meaningful feedback to people both above and below you in a wide range of important organizational (and relational) structures.
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Course by
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Self Paced
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14 ساعات
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الإنجليزية
Computational Social Science
For more information please view the Computational Social Science Trailer Digital technology has not only revolutionized society, but also the way we can study it. Currently, this is taken advantage of by the most valuable companies in Silicon Valley, the most powerful governmental agencies, and the most influential social movements. What they have in common is that they use computational tools to understand, and ultimately influence human behavior and social dynamics. An increasing part of human interaction leaves a massive digital footprint behind.
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Course by
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Self Paced
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الإنجليزية
Innovation Management
What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself. Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products.
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Course by
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Self Paced
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7 ساعات
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الإنجليزية
International Leadership and Organizational Behavior
Leaders in business and non-profit organizations increasingly work across national borders and in multi-cultural environments. You may work regularly with customers or suppliers abroad, or be part of a globally dispersed cross-functional team, or an expatriate manager on an international assignment. You may be a member of a global online community, or a development aid worker collaborating with an international network of partner organizations.
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Course by
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Self Paced
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17 ساعات
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الإنجليزية
Identifying, Attracting, and Growing Your Digital Audience
Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business.
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Course by
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Self Paced
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13 ساعات
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الإنجليزية
Platform Thinking: exploiting data through platforms
(Digital) data are often considered the new oil. Companies often exploit them building platforms, involving different sets of users that generate data – for example, enjoying a digital service through a mobile app – and other organizations that see value in those data and wish to leverage them. This module of the “Platform Thinking” series aims to assess the role of data in digital platforms.
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Course by
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Self Paced
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5 ساعات
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الإنجليزية
Network Analysis for Marketing Analytics
Network analysis is a long-standing methodology used to understand the relationships between words and actors in the broader networks in which they exist. This course covers network analysis as it pertains to marketing data, specifically text datasets and social networks. Learners walk through a conceptual overview of network analysis and dive into real-world datasets through instructor-led tutorials in Python.
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Course by
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Self Paced
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10 ساعات
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الإنجليزية
Content Strategy for Professionals: Expanding Your Content’s Reach
In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach.
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Course by
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Self Paced
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الإنجليزية
Games, Sensors and Media
You will learn to make fluid digital interactive experiences that are suitable for gaming and use the advanced sensor hardware built into the iPhone and iPad. This includes drawing 2D graphics, playing sounds and music, integrating with Game Center, the iOS physics engine and detecting device orientation and location. Upon completing this course, you will be able to: 1. Use the reverse geocode service to convert latitude and longitude to location names 2. Implement GeoFences to make an app efficiently monitor an iOS device’s location 3.
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Course by
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Self Paced
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17 ساعات
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الإنجليزية
Algorithms on Graphs
If you have ever used a navigation service to find optimal route and estimate time to destination, you've used algorithms on graphs. Graphs arise in various real-world situations as there are road networks, computer networks and, most recently, social networks!
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Course by
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Self Paced
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55 ساعات
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الإنجليزية