Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
Demand management: Breaking down today’s commercial silos
The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability. This course, spread over 4 key modules: Asset Management Demand Generation Digital Marketing Demand Optimisation aims to break down these commercial silos and reveal the journey from long-term asset development through to short-term profit tactics and how commercial teams can align themselves throughout
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Course by
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Self Paced
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الإنجليزية
Marketing Channel Benefits
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development. This course will introduce you to the concept of channel benefits, which focuses on HOW customers want to buy. This is a critical first step and represents the demand side of designing routes to markets. You will learn which channel benefits are most commonly desired by customers.
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Course by
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Self Paced
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9 ساعات
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الإنجليزية
Sales Enablement
This course lays out the skills and knowledge necessary to develop a marketing-driven sales enablement strategy, for beginners or those looking to hone their skills. You’ll learn the basics of sales enablement, and how to align your marketing and sales team under the same strategy and goals. You’ll learn ways to make the connection with your buyers and use content as an effective sales tool.
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Course by
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Self Paced
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الإنجليزية
Retail Customer Service
The Retail Customer Service course examines the day-to-day tasks that will be tackled in a retail customer service setting, including advanced skills such as returns and exchanges. You will apply guidelines for transactions such as sales, returns, exchanges, and data entry for customer information in real simulations. You will also observe the skills within a retail community location, evaluating the types of tasks observed and shared with a group of peers.
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Course by
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Self Paced
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22 ساعات
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الإنجليزية
Salesforce Basics
In this course, you will learn about what the world’s number one Customer Relationship Manager (CRM) system has to offer. You will begin this course by understanding the components that Salesforce leverages to make it an optimal system. You will learn about the basics in Lightning for Sales, Community Cloud and Marketing, and understanding how to secure your Salesforce Organization and Manage Permissions. These tools will serve as building blocks to implementing Salesforce into any organization.
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Course by
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Self Paced
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24 ساعات
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الإنجليزية
Using Basic Formulas and Functions in Microsoft Excel
Have you started using spreadsheets like Excel and want to learn how to write formulas and functions to perform simple data analysis? In this project, you will learn about the general format for writing formulas and functions in Excel to perform analysis on the sales data from a sample company. In this analysis, you will calculate total sums of profits, you will learn how to use functions to analyze the popularity of the items sold and you will also learn how to calculate averages and percentages of monthly profits.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
New Product Development - develop your own new product
New product development is essential for the survival of many companies in the Hi-Tec sector, as well as other sectors. The percentage of sales of successful business organizations tied to the successful Introduction of new products and services is high. However, the failure rate of new products development projects is also high and therefore there is a need for a methodology based on a well-designed process as well as tools and techniques to manage New Product Development (NPD) projects.
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Course by
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Self Paced
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21 ساعات
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الإنجليزية
Opportunity Management in Salesforce
The third course in the Salesforce Sales Operations Professional Certificate, Opportunity Management in Salesforce, is for anyone who is curious about entry level sales roles that require foundational skills in Salesforce, the sales operations specialist role specifically, and how to use tools in Salesforce to manage opportunities and close sales deals in a real world business setting. This third course will give you a foundational understanding of how to help sales teams optimize the opportunity management process.
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Course by
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Self Paced
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29 ساعات
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الإنجليزية
Create a Storyboard using Canva
By the end of this project, you will learn how to create a storyboard from scratch using the free version of Canva. Storyboards are sequential breakdowns of each shot for a visual presentation. A visual presentation can include animation, live-action video, sales and marketing pitches. We can use Canva to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Multistate Taxation
This course will examine state and local tax laws prevalent in the United States today. The course will consider the historical progression of state and local taxation, the power of states to tax (and the limitations on that power), and planning strategies for minimizing the impact of state and local taxation. Discussions will focus on income taxes, sales taxes, and property taxes. If you enjoy this course, consider enrolling in our online graduate Accounting program.
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Course by
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Self Paced
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26 ساعات
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الإنجليزية
Personality: How To Get On With Anyone
This course is primarily aimed at anyone who wants to build relationships with a wide range of different types of people. From time to time, everyone finds themselves in awkward situations and having to deal with difficult people. What if you could learn the secrets of dealing with ANY type of behavioural response and social interaction style to improve your interactions, build your confidence and change your life?
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Get Started With Tableau
Tableau is a powerful software program frequently used by business analysts in a variety of departments including sales, marketing, finance, operation and more. Analysts within these departments use Tableau to create visualizations that explain datasets and tell data stories. In this project, learners will learn the basic steps to begin using Tableau. They will learn how to upload data and how the user interface works. Learners will move on to understand the difference between dimensions and measures as well as discrete and concrete variables.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Sales Strategy
Welcome to Course 2 - Sales Strategy - This course is designed to discuss the application of intelligence analysis in the sales planning process. And this approach contributes to integrating the sales planning process into the corporate strategy of the company because, in the strategy analysis and formulation process, we apply models, frameworks, tools, and techniques that also apply to the sales planning and management process.
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Course by
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Self Paced
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16 ساعات
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الإنجليزية
Professional Selling: Step 2 - Prepare Like a High-Performer
Foundational Skills and Knowledge Required of High Performing Salespeople. This course takes the mystery out of prospecting and establishing needs. Learners will gain a clear understanding of the prospecting process and the fundamental skills required to build lasting, long-term, trusting relationships with customers.
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Course by
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Self Paced
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الإنجليزية
Scaling Product and Processes
If you are ready to scale up your startup, get ready to fine-tune your products and processes!
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Course by
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Self Paced
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12 ساعات
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الإنجليزية
Delivery Problem
In this online course we’ll implement (in Python) together efficient programs for a problem needed by delivery companies all over the world millions times per day — the travelling salesman problem. The goal in this problem is to visit all the given places as quickly as possible. How to find an optimal solution to this problem quickly? We still don’t have provably efficient algorithms for this difficult computational problem and this is the essence of the P versus NP problem, the most important open question in Computer Science.
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Course by
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Self Paced
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13 ساعات
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الإنجليزية
HubSpot: Working with a ticketing system
We will begin this guided project by understanding what Hubspot is. We will explore the contacts, conversation, marketing, sales & service sections of Hubspot. Then we will integrate Hubspot with Gmail and Calendar. In the final tasks, we will create a support ticket and explore the ticket flow from ticket creation to its closing This course will be helpful to you if you are a small business and want to track everything from sales to marketing to customer support to operations in one place.
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Course by
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Self Paced
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2 ساعات
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الإنجليزية
Introduction to CRM with HubSpot
In this project, we will develop and utilize a CRM in HubSpot and learn how to utilize our CRM to better grow and manage our business. HubSpot is a cloud-based customer relationship management (CRM) platform that can improve all aspects of your business. The HubSpot CRM is a launching pad to all other customer-facing teams as it houses all customer data ranging from contact information to detailed communication logs. HubSpot allows you to incorporate your sales, marketing, and customer service processes into one, all-inclusive platform with their CRM as the foundation.
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Course by
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Self Paced
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2 ساعات
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الإنجليزية
Sales Training: Inbound Business Strategy
Welcome to the Inbound Certification course! This course will introduce you to inbound and provide you with a big picture view of everything you need for a successful inbound strategy. So, why inbound? Inbound is a fundamental shift in the way you do business. Instead of an interruption-based message where the marketer or salesperson had all the control, inbound is about empowering potential customers. Consumer’s buying behaviors have changed and will continue to change. That's the driving force behind inbound. What your customers want today is different than what they wanted 10 years ago.
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Course by
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Self Paced
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12 ساعات
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الإنجليزية
Creating an Interactive Graph with Tableau Public
By the end of this guided project, learners will have created an interactive graph that applies principles of data visualization to tell a story using basic sales data. This project will illustrate some of the basic features of Tableau software and allow learners to obtain a good introduction to using the open source software, Tableau Public. In this project, learners will use sample data as a building block to create a shareable interactive data visualization chart.
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Course by
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Self Paced
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2 ساعات
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الإنجليزية
Effective Sales – An Overview
Welcome to Strategic Sales Management specialization. This specialization course focus on providing conceptual and practical guidance on sales planning and management. The development of the specialization goes through the different phases of the sales planning process, keeping attention on the connection to the strategy of the company. Concepts discussed in this specialization aim to support the analyses on how to plan sales in alignment with the strategic guidelines of the company.
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Course by
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Self Paced
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الإنجليزية
Aggregate Data with LibreOffice Base Queries
By the end of this project, you will have written LibreOffice Base queries to retrieve and aggregate data from a Sales database. Using both the Query Design tool and the SQL View you will group and summarize data using functions such as: Sum, Average, Count, Min and Max. Aggregating (grouping and summarizing) data can significantly increase its value when provided to users for use in analysis.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Boosting Productivity through the Tech Stack
This is Course 4 in the Salesforce Sales Development Representative Professional Certificate. In order to successfully complete the course, please ensure you have taken Course 1: Groundwork for Success in Sales Development, Course 2: Foundations for Interviewing with Confidence, and 3: Conversational Selling Playbook for SDRs. This course demonstrates how to enhance productivity by implementing tech tools that streamline your SDR workflow. You’ll be introduced to a variety of best-in-class sales software that will help you achieve the most optimal results — every time.
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Course by
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Self Paced
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30 ساعات
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الإنجليزية
Introduction to Data Analysis using Microsoft Excel
In this project, you will learn the foundation of data analysis with Microsoft Excel using sales data from a sample company. You will learn how to use sorting and filtering tools to reorganize your data and access specific information about your data. You will also learn about the use of functions like IF and VLOOKUP functions to create new data and relate data from different tables. Finally, you will learn how to create PivotTables to summarize and look at comparisons within your data.
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Course by
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Self Paced
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2 ساعات
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الإنجليزية
Introduction to Microsoft Dynamics 365
Learners who complete this course will receive 50% off of the MB-910 Microsoft Certification Exam. Being able to maximize your usage of a customer relationship management (CRM) tool like Microsoft Dynamics is a powerful way to strengthen relationships with customers and help keep yourself organized. But with tools that are so comprehensive, where do you begin? By the end of this course, you will be able to utilize the tools found within Microsoft Dynamics 365. You’ll build up your knowledge of the tools through a series of readings, videos, practice quizzes and graded assessments.
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Course by
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Self Paced
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11 ساعات
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الإنجليزية