دوراتنا

Business English: Meetings

This course will teach you vocabulary and skills related to participating in meetings. You will learn terms and phrases used both in email and in speaking to arrange, participate in, and conclude meetings.

• Course by
• Self Paced
• 24 ساعات
• الإنجليزية

Meaningful Marketing Insights

With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights.

• Course by
• Self Paced
• 10 ساعات
• الإنجليزية

Entrepreneurship Strategy: From Ideation to Exit

This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management.

• Course by
• Self Paced
• 19 ساعات
• الإنجليزية

Digital Marketing Capstone

This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan.

• Course by
• Self Paced
• 14 ساعات
• الإنجليزية

The Digital Marketing Revolution

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores.

• Course by
• Self Paced
• 27 ساعات
• الإنجليزية

Negotiation Fundamentals

This course gives you access to negotiation practical tools and best practices gathered by Professor Aurélien Colson & his team from assignments in more than seventy countries and in a wide set of sectors, be they services, industry, high tech, or public organizations. In an interactive manner, this course will help you, among other topics: get prepared for any negotiation; avoid traps; know how to prompt value-creating partnerships; structure an effective negotiation sequence; bargain in an efficient and respectful manner; overcome deadlocks; and much more! Indeed, negotiation is not si

• Course by
• Self Paced
• 8 ساعات
• الإنجليزية

Marketing Analytics

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI).

• Course by
• 16 ساعات
• الإنجليزية

Digital Product Management: Modern Fundamentals

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day.

• Course by
• Self Paced
• 12 ساعات
• الإنجليزية

Cost and Economics in Pricing Strategy

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits.

• Course by
• Self Paced
• 12 ساعات
• الإنجليزية

Take Your English Communication Skills to the Next Level

This Capstone builds on the communication and content skills you’ve acquired throughout the Specialization and develops them further. During course lessons and Peer Assessments you will practice and expand the language skills necessary for success in the professional world.

• Course by
• Self Paced
• 12 ساعات
• الإنجليزية

Speak English Professionally: In Person, Online & On the Phone

Do you want to speak better English? This course will help you reach that goal. Speak English Professionally: In person, Online and On the Phone will boost your English speaking skills. In this 5 week course, you will learn how to identify and make a strong personal introduction. You will develop and demonstrate the speaking skills for group discussions: how to agree or disagree, how to clarify, restate and summarize. You will review and practice how to give information and respond to requests on the phone. You will study and role play effective interviewing.

• Course by
• Self Paced
• 16 ساعات
• الإنجليزية

Drug Commercialization

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances.

• Course by
• Self Paced
• 13 ساعات
• الإنجليزية

Sales and CRM Overview

This course is the first of a series that aims to teach you the foundational skills in Salesforce that will prepare you for a variety of entry-level sales roles, including the sales operations specialist position. This course is designed for beginners. No previous experience in Salesforce, sales, or CRM is necessary to be successful. In this course, you will be introduced to essential concepts like the fundamentals of the sales process.

• Course by
• Self Paced
• 44 ساعات
• الإنجليزية

Groundwork for Success in Sales Development

This is Course 1 in the Salesforce Sales Development Representative Professional Certificate. In order to successfully complete later courses, please ensure you have completed this course before moving on. This course is here to introduce you to the key role of a Sales Development Representative at a tech company. We want you to develop a winning professional mindset powered by emotional literacy, strategic thinking, time management, and task prioritization.

• Course by
• Self Paced
• 20 ساعات
• الإنجليزية

AWS Cloud Practitioner Essentials

Welcome to AWS Cloud Practitioner Essentials. If you’re new to the cloud, whether you’re in a technical or non-technical role such as finance, legal, sales, marketing, this course will provide you with an understanding of fundamental AWS Cloud concepts to help you gain confidence to contribute to your organization’s cloud initiatives.

• Course by
• التعلم الذاتي
• 18 ساعات
• الإنجليزية

Business English: Marketing and Sales

If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas.

• Course by
• Self Paced
• 32 ساعات
• الإنجليزية

Understanding the Music Business: What is Music Worth?

This course will examine the music industry in the United States, with the unique perspective gained by Vanderbilt University’s location in Nashville, TN. Nashville is a major center of music in the United States, and the music created here has a global reach, particularly in the country, rock, pop, singer-songwriter, and Americana genres.

• Course by
• Self Paced
• 18 ساعات
• الإنجليزية

4G Network Fundamentals

4G is the cutting-edge network technology that links millions of smartphones to the internet.

• Course by
• Self Paced
• 17 ساعات
• الإنجليزية

Internet Giants: The Law and Economics of Media Platforms

This seven-week course will explore the relationship between law and technology with a strong focus on the law of the United States with some comparisons to laws around the world, especially in Europe. Tech progress is an important source of economic growth and raises broader questions about the human condition, including how culture evolves and who controls that evolution.

• Course by
• 60 ساعات
• الإنجليزية

The Power of Machine Learning: Boost Business, Accumulate Clicks, Fight Fraud, and Deny Deadbeats

It's the age of machine learning. Companies are seizing upon the power of this technology to combat risk, boost sales, cut costs, block fraud, streamline manufacturing, conquer spam, toughen crime fighting, and win elections. Want to tap that potential? It's best to start with a holistic, business-oriented course on machine learning – no matter whether you’re more on the tech or the business side. After all, successfully deploying machine learning relies on savvy business leadership just as much as it relies on technical skill.

• Course by
• Self Paced
• 14 ساعات
• الإنجليزية

Account Management & Sales Force Design

The first course in the Sales Operations/Management Specialization, Account Management & Salesforce Design aims to introduce learners to a variety of sales methods. Students will gain knowledge on steps in strategic planning and sales management, responsibilities of a sales manager, kinds of sales operations, a recap of the personal selling process, and the concept of a buying center.

• Course by
• Self Paced
• 15 ساعات
• الإنجليزية

Navigating Generative AI: A CEO Playbook

**This is a shortened, executive summary of our comprehensive program, Navigating Generative for Leaders. Start your journey in this accelerated 4-hour course. If you need to go deeper your progress will carry over into our longer program.** Created by Coursera's CEO, this course is your quick-start guide to unlocking the transformative power of GenAI for your organization. It features hands-on labs with access to Google Gemini Pro in a secure, private environment.

• Course by
• التعلم الذاتي
• 17 ساعات
• الإنجليزية

Automated Report Generation with Generative AI

In today's data-driven world, generating reports efficiently is a valuable skill for professionals across various industries. This course introduces beginners to the world of automated report generation using AI-powered tools and techniques. You will learn how to leverage the capabilities of artificial intelligence to streamline the reporting process, save time, and improve data accuracy.

• Course by
• التعلم الذاتي
• 2 ساعات
• الإنجليزية

Improving Supply Chain Performance through Demand Planning

Become a Demand Planning leader, capable of implementing and improving Sales and Operations Planning (S&OP), Integrated Business Planning (IBP) and Collaborative Planning Forecasting and Replenishment (CPFR) processes, to help top companies reduce inventory levels, stock-outs and inefficiencies, while increasing service levels and profitability for all stakeholders.

Part of the ISCEA CFDP - Certified Forecaster and Demand Planner - Internationally Recognized Certificate.

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• الإنجليزية

Sales in Sport Business

Roles on a sports team — especially professional sports — include more than just players and coaches. As a successful sales executive, you can help fans become part of the experience, both in the stadium and out. In this sports management course, learn key sales and revenue generation strategies from professionals within the sports industry, which is valued at more than $500 billion this year.

• Course by
• الإنجليزية