Our Courses

Marketing Essentials

Identify, understand and learn the basics of marketing management theories with real-world business scenarios.

• Course by
• 21
• English

Знакомимся с основами Pinterest

По окончании данного проекта вы создадите аккаунт в Pinterest, скачаете расширение для браузера, узнаете как искать картинки по теме на разных сайтах и добавлять их в свои тематические коллекции в Pinterest, а также как подписаться на других пользователей.

• Course by
• Self Paced
• 1 hour
• Russian

Platform Business Models

This course provides a strategic perspective to understanding platform business models. In contrast to traditional pipeline businesses, platform business models need different treatment, both in terms of strategies and operations. This course will discuss the unique economics of platform businesses, and the specific decisions leaders in platform firms need to take.

• Course by
• Self Paced
• English

Try It: Marketing Funnels

This free, self-paced course will help give you an understanding of what processes go into developing and using marketing funnels. You’ll learn how marketers utilize a marketing funnel, and discover how it helps a marketing program to influence customer decisions.

• Course by
• Self Paced
• 1
• English

Sales in Sport Business

Roles on a sports team — especially professional sports — include more than just players and coaches. As a successful sales executive, you can help fans become part of the experience, both in the stadium and out. In this sports management course, learn key sales and revenue generation strategies from professionals within the sports industry, which is valued at more than $500 billion this year.

• Course by
• English

Marketing Innovative Products and Services

Learn essential marketing concepts and practical commercialization strategies to bring your new venture to market

• Course by
• 13
• English

Digital Marketing Analytics: Tools and Techniques

Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and Paid search strategies, web analytics, online testing, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively.

• Course by
• 10
• English

Fundamentals of Digital Marketing

Learn the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling to inform your organization’s digital marketing strategy.

• Course by
• 10
• English

Deliver No-Code/Low-Code Products that Delight Customers and Stakeholders - Product Development and Management Skills.

• Course by
• Self Paced
• 10
• English

Customer Relationship Management

Learn to develop customer relationships through a deepened understanding of the concepts and best practices of CRM.

• Course by
• 21
• English

Quantitative Marketing Research

Learn how to design a quantitative market research project, and implement specific methods, interpret data and come up with marketing decisions.

• Course by
• 21
• English

Services Marketing: Concepts & Applications

• Course by
• Self Paced
• 21
• English

Marketing Management

Learn how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.

• Course by
• 21
• English

Copyright Law in the Music Business

Learn the basics of copyright law and better understand how it works in the Music Business.

• Course by
• Self Paced
• English

Marketing Essentials Final Exam

A comprehensive exam covering the Marketing Essentials courses.

• Course by
• 33
• English

Marketing - Delivering the Value Proposition

Examine the process of branding and its relationship to value creation.

• Course by
• 26
• English

Marketing Operations

Explore topics focusing on the historical development of marketing as well as the effects that global trade and technology has on marketing practices and operations.

• Course by
• 26
• English

Marketing Foundations

Examine the basic building blocks of marketing as a part of the overall business strategy.

• Course by
• 88
• English

An Introduction to Credit Risk Management

What is credit risk? Why is it so important, in modern economies, to correctly deal with it? This course combines theory with practice to answer these questions.

• Course by
• Self Paced
• 32
• English

Marketing Fundamentals: Who Is Your Customer?

Learn key marketing concepts to implement customer acquisition strategies to find the right customers and grow your business.

• Course by
• Self Paced
• 20
• English

Content Marketing Strategy

Content Marketing strategy encompass the creation and promotion of relevant contentthat attracts, engages and drives profitable customer actions in the digital medium.

• Course by
• Self Paced
• English

Influence Essentials for Leadership and Marketing

Discover ‘Influence’– the attribute that can affect emotions and sway individual or group actions. Recognize the subtleties of this attribute and develop the skill to use this understanding to manage people and market to people.

• Course by
• English

Enterprise Selling

Learn essential concepts to align marketing and sales strategies, find and qualify customers, and conduct sales conversations.

• Course by
• Self Paced
• English

Public Library Marketing and Public Relations

Learn how to develop effective marketing and PR strategies to help share your library’s programs, services, and value with the broader community.

• Course by
• Self Paced
• English

Digital Marketing Strategy

Learn how to create a digital marketing strategy for implementation in your business.

• Course by
• 20
• English