Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
Our Courses
Data Analytics Methods for Marketing
This course explores common analytics methods used by marketers such as audience segmentation, clustering and marketing mix modeling. . You'll explore how to use linear regression for marketing planning and forecasting, and how to assess advertising effectiveness through experiments.
-
Course by
-
Self Paced
-
12 hours
-
English
Microsoft Azure Databricks for Data Engineering
In this course, you will learn how to harness the power of Apache Spark and powerful clusters running on the Azure Databricks platform to run large data engineering workloads in the cloud. You will discover the capabilities of Azure Databricks and the Apache Spark notebook for processing huge files. You will come to understand the Azure Databricks platform and identify the types of tasks well-suited for Apache Spark. You will also be introduced to the architecture of an Azure Databricks Spark Cluster and Spark Jobs.
-
Course by
-
Self Paced
-
22 hours
-
English
DataOps Methodology
DataOps is defined by Gartner as "a collaborative data management practice focused on improving the communication, integration and automation of data flows between data managers and consumers across an organization. Much like DevOps, DataOps is not a rigid dogma, but a principles-based practice influencing how data can be provided and updated to meet the need of the organization’s data consumers.” The DataOps Methodology is designed to enable an organization to utilize a repeatable process to build and deploy analytics and data pipelines.
-
Course by
-
Self Paced
-
10 hours
-
English
Advanced Business Analytics Capstone
The analytics process is a collection of interrelated activities that lead to better decisions and to a higher business performance. The capstone of this specialization is designed with the goal of allowing you to experience this process. The capstone project will take you from data to analysis and models, and ultimately to presentation of insights. In this capstone project, you will analyze the data on financial loans to help with the investment decisions of an investment company.
-
Course by
-
Self Paced
-
20 hours
-
English
Python for Data Science, AI & Development
Kickstart your learning of Python with this beginner-friendly self-paced course taught by an expert. Python is one of the most popular languages in the programming and data science world and demand for individuals who have the ability to apply Python has never been higher. This introduction to Python course will take you from zero to programming in Python in a matter of hours—no prior programming experience necessary! You will learn about Python basics and the different data types.
-
Course by
-
Self Paced
-
27 hours
-
English
Analytics in Healthcare Management and Administration
This course is the continuation of Healthcare Analytics Essentials . If you have not yet taken the Healthcare Analytics Essentials course, it is recommended that you complete that course prior to this course. The foundational knowledge to support the project are carried through in this deeper dive into using healthcare analytics in management and administration. This course provides you the opportunity to learn about how business analytics can improve the health organization performance and ways to identify and address issues that affect patient care.
-
Course by
-
Self Paced
-
21 hours
-
English
Sourcing Analytics
It is easy to spend money, but hard to get the value. From 2007 to 2010, Apple made $27 billion from iPhone with a profit of $15.6 billion. Apple could not achieve this financial success without its global sourcing strategy. However, one of Apple’s key suppliers, Samsung Electronics, became a competitor and used its cost advantage to over-take Apple in the global market. Meanwhile, many new suppliers and products are emerging constantly. To continue the success, Apple must explore the global markets to identify and select new suppliers that are capable, inexpensive and financially robust.
-
Course by
-
Self Paced
-
10 hours
-
English
Infectious Disease Transmission Models for Decision-Makers
During the COVID-19 pandemic, both the promise and perils of using infectious disease transmission models to make public health policy decisions became clearer than ever. Optimal use of modeled output requires that public health policy makers be informed consumers of models, that they understand the strengths and limitations of possible approaches, and they know the right questions to ask about the vulnerabilities of the model results.
-
Course by
-
Self Paced
-
4 hours
-
English
Apache Spark (TM) SQL for Data Analysts
Apache Spark is one of the most widely used technologies in big data analytics. In this course, you will learn how to leverage your existing SQL skills to start working with Spark immediately. You will also learn how to work with Delta Lake, a highly performant, open-source storage layer that brings reliability to data lakes. By the end of this course, you will be able to use Spark SQL and Delta Lake to ingest, transform, and query data to extract valuable insights that can be shared with your team.
-
Course by
-
Self Paced
-
14 hours
-
English
Fashion Retail Transformation
In this course, Parsons faculty and industry experts dive deep into the transformation of fashion retail. You’ll explore the fusion of retail and entertainment and the increasing importance of omnichannel client relationships. Through an examination of disruptive retail innovations, such as on-demand delivery and virtual reality, you’ll learn how industry leaders are keeping up with customer expectations. You’ll look at e-commerce strategies through the lens of listening to and applying customer feedback and how brands stay relevant in the direct-to-consumer marketplace.
-
Course by
-
Self Paced
-
10 hours
-
English
Facebook, Instagram, and Snapchat Marketing
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Facebook is the oldest of the social networks, and the biggest, with approximately 2.7 billion monthly active users in 2021. Instagram has become a key platform for businesses striving to engage women aged 18 – 24 when shopping online. If teenagers and young adults are an important target audience, should businesses also include Snapchat in their social marketing mix?
-
Course by
-
Self Paced
-
12 hours
-
English
Aruba CX 10000 Switching Basics
The Aruba CX 10000 Switching Basics course presented by Aruba Education Services will focus on managing the CX 10000 Switch with AMD Pensando. This includes utilizing Aruba Fabric Composer and Pensando Policy Service Manager for stateful firewalling and secure segmentation. It will also cover flow-based session-level telemetry, which provides access to all network state information for exceptional visibility and analytics.
-
Course by
-
Self Paced
-
2 hours
-
English
Machine Learning Using SAS Viya
This course covers the theoretical foundation for different techniques associated with supervised machine learning models. In addition, a business case study is defined to guide participants through all steps of the analytical life cycle, from problem understanding to model deployment, through data preparation, feature selection, model training and validation, and model assessment. A series of demonstrations and exercises is used to reinforce the concepts and the analytical approach to solving business problems.
-
Course by
-
Self Paced
-
34 hours
-
English
Data Manipulation at Scale: Systems and Algorithms
Data analysis has replaced data acquisition as the bottleneck to evidence-based decision making --- we are drowning in it. Extracting knowledge from large, heterogeneous, and noisy datasets requires not only powerful computing resources, but the programming abstractions to use them effectively.
-
Course by
-
Self Paced
-
20 hours
-
English
Performing Real Time Analytics with Stream Analytics
In this 1-hour long project-based course, you will learn how to (stream and process events with Azure Stream Analytics, data Ingestion with Event Hubs, processing data with Stream Analytics Jobs).
-
Course by
-
Self Paced
-
3 hours
-
English
Advertising and E-commerce on TikTok
This is the third course in the Marketing with TikTok specialization. In this course, you will explore different ways to advertise on TikTok and how to utilize each one. You will also learn strategies on how to use TikTok for E-commerce. You will discover the analytics platform that TikTok has built and how to use it to optimize your advertising efforts on this exciting platform.
-
Course by
-
Self Paced
-
4 hours
-
English
Leveraging Real-Time Analytics in Slack
By the end of this course, you will access and leverage analytics in Slack.
-
Course by
-
Self Paced
-
2 hours
-
English
Human Resources Analytics
With advances in technology and cloud computing, there are now numerous data sources available to guide decision-making and drive organizational success. Harvesting the right kind of data requires that HR teams possess strong analytical skills; high-performing HR teams know that their function is to leverage data as a “decision science” by identifying metrics and data sources that deliver organizational insights. In order to do so, HR must ensure that metrics and measures are used effectively to achieve strategic goals.
-
Course by
-
Self Paced
-
6 hours
-
English
Create a Custom Marketing Analytics Dashboard in Data Studio
Google Data Studio is a powerful tool that turns data into reports that easy decision-making tools that lead to better business outcomes. Google Data Studio is easy to use, free and works seamlessly with dozens of applications within and outside of the Google Marketing Suite. You can use Google Studio to connect and integrate data from 100’s of applications including Facebook, Constant Contact, Google Ads, and more.
-
Course by
-
Self Paced
-
2 hours
-
English
Managing Uncertainty in Marketing Analytics
Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they make, they can anticipate a wide range of possible outcomes and recognize the extent of uncertainty on the decisions that they make. In Incorporating Uncertainty into Marketing Decisions, learners will become familiar with different methods to recognize sources of uncertainty that may affect the marketing decisions they ultimately make.
-
Course by
-
Self Paced
-
11 hours
-
English
IBM Data Analyst Capstone Project
By completing this final capstone project you will apply various Data Analytics skills and techniques that you have learned as part of the previous courses in the IBM Data Analyst Professional Certificate. You will assume the role of an Associate Data Analyst who has recently joined the organization and be presented with a business challenge that requires data analysis to be performed on real-world datasets.
-
Course by
-
Self Paced
-
21 hours
-
English
Fundamentals of Data Warehousing
Welcome to Fundamentals of Data Warehousing, the third course of the Key Technologies of Data Analytics specialization. By enrolling in this course, you are taking the next step in your career in data analytics. This course is the third of a series that aims to prepare you for a role working in data analytics. In this course, you will be introduced to many of the core concepts of data warehousing. You will learn about the primary components of data warehousing. We’ll go through the common data warehousing architectures.
-
Course by
-
Self Paced
-
14 hours
-
English
Marketing analytics: Know your customers
Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions.
-
Course by
-
Self Paced
-
21 hours
-
English
Get Started with Microsoft Forms
There are many uses for Microsoft online. In this project you will explore Microsoft Forms. You will be able to create surveys, polls, quizzes and invitations for free using the web based Microsoft Forms application. You can tailor the form that you make by adding special fonts, various answer choices and images. Data collection is made easy with the program and you can even track your responses and perform data analytics with your results.
-
Course by
-
Self Paced
-
3 hours
-
English
Data Cleaning in Excel: Techniques to Clean Messy Data
Rarely do analysts begin working with a dataset without cleansing it first. Having clean data will allow for the highest quality of information for strategic decision-making. Data cleaning is also a vital part of the data analytics process. Data Cleaning in Excel: Techniques to Clean Messy Data, is for a beginner audience with basic computing skills, typing, and using Excel web. In this 90-minute Guided Project, you will explore the principles of tidy data, apply built-in Excel features to clean data, and use Excel functions to perform text manipulation.
-
Course by
-
Self Paced
-
3 hours
-
English