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Our Courses
Social Media Marketing in Practice
Welcome to the Digital Marketing Institute, the global standard in Digital Marketing certification. Over 4.6 billion people globally are using social media in 2022. This explosive growth, coupled with the speed of innovation and adoption of mobile technologies, has fundamentally reset consumer expectations, changed how consumers make purchase decisions, and transformed how businesses must operate to support their customers. This Specialization is for those hoping to launch a career as a digital marketing generalist or a social media specialist.
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Self Paced
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English
Meta Social Media Marketing
Turn your passion for social media into a career with job-ready skills and an industry-recognized certification from Meta. Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. In this program, you’ll learn how to build a compelling social media presence and run successful advertising campaigns across Facebook and Instagram.
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Self Paced
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English
Analyze Digital Marketing Spend in Tableau
Tableau is widely recognized as one of the premier data visualization software programs.
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Course by
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Self Paced
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3 hours
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English
Digital Media and Strategic Planning in Technology Markets
An old phrase in business is "Build it and they will come". If heard at all today it will be ironically, as entrepreneurs too often make things that nobody really wants. Cryptocurrency became a trillion-dollar industry without anyone being able to name a clear use for it beyond illicit transactions. In this second course we take-up the research outputs perviously generated and apply to them strategic planning to include the most effective analytical tools and stress tests to challenge and improve business models.
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Course by
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Self Paced
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20 hours
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English
Introduction to Business
This specialization is intended for novice business professionals seeking to develop management, leadership, finance, and digital marketing skills with the ultimate goal of preparing learners to operate or participate in the operation of a business. Throughout the three courses, learners will cover people management, the key features of leadership, strategic planning, search engine strategies, reputation management, content creation, common financial statements, cash flow, and expense management.
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Course by
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Self Paced
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English
Machine Learning for Marketing
Understand the structure and techniques used in Machine Learning, Text Mining, and Decision Science for Marketing. Explore the fascinating world of Machine Learning and its transformative applications in marketing. Explain how analytics and decision science approaches for marketing can enhance the quality of marketing decision-making. Foundation in digital marketing analytics to understand the consumer journey, intent, and activity on your business website.
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Course by
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Self Paced
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English
Google Digital Marketing & E-commerce
Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth.
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Course by
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Self Paced
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English
Strategies for Converting and Retaining Customers Online
Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan.
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Course by
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11 hours
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English
Meta Social Media Marketing Capstone
In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Meta Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Meta.
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Course by
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Self Paced
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12 hours
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English
Foundations of Digital Consumer Search and Marketing
This course will develop your understanding of the fundamentals of digital marketing and how it transformed the marketing landscape. By the end of this course, you will have developed your understanding of key topics such as: the fundamentals of content marketing, digital consumer engagement, journey mapping, lifecycle and value proposition. You will also have the opportunity to discuss topics such as digital consumer experience management, competitor benchmarking and creating a digital customer journey map with your peers.
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Course by
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Self Paced
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18 hours
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English
Reshaping Consumer Search
In this course, you will focus on reshaping digital consumer search. In particular, you will gain an understanding of digital marketing strategy planning and development.
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Course by
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Self Paced
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14 hours
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English
E-Marketing
In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.
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Course by
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Self Paced
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English
Digital Consumer Search and Marketing
Digital Consumer Search and Marketing builds on the foundations of digital consumer behaviour and digital marketing. You will learn how to optimise marketing efforts across digital channels. By the end of the specialization, you will have a good understanding of the design and implementation of digital marketing strategies, as well as the importance and use of digital media and tools including: Search Engine Optimization (SEO) Content Marketing Social Media Marketing Mobile Marketing Pay Per Click (PPC) Web Analytics Email Marketing.
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Course by
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Self Paced
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English
Digital Marketing Strategy
Set your fundamental right while crafting your marketing strategy for the digital age. Learn to apply powerful frameworks and practices to develop digital marketing plans.
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20
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English
Introdução ao marketing de mídias sociais
Este curso aborda os conceitos básicos do marketing de mídias sociais. Você aprenderá sobre o escopo do marketing de mídias sociais, incluindo sua história e os diferentes canais de mídia social. Você aprenderá a selecionar um canal de mídia social que atenda às suas necessidades, definir metas e métricas de sucesso e descobrir quem é seu público-alvo.
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Course by
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Self Paced
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Portuguese
Marketing analytics: Know your customers
Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions.
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Course by
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Self Paced
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21 hours
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English
Facebook, Instagram, and Snapchat Marketing
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Facebook is the oldest of the social networks, and the biggest, with approximately 2.7 billion monthly active users in 2021. Instagram has become a key platform for businesses striving to engage women aged 18 – 24 when shopping online. If teenagers and young adults are an important target audience, should businesses also include Snapchat in their social marketing mix?
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Course by
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Self Paced
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12 hours
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English
Social Media Marketing
Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics.
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Course by
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Self Paced
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English
Digital Marketing
Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing.
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Course by
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Self Paced
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English
Twitter, LinkedIn, and YouTube Marketing
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. YouTube is second only to Facebook in popularity as a social network in 2021, with almost 2.3 billion active users. Twitter has introduced new fact-checking tools in response to recent controversies and remains a key platform for businesses striving to serve and engage audiences in real-time.
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Course by
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Self Paced
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12 hours
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English
Digital Leadership and Digital Strategy Execution
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. The ability and willingness to strategically adopt digital initiatives to support business goals has never been more critical to an organization’s survival than it is today.
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Course by
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Self Paced
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11 hours
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English
Create Digital Marketing Campaign Dashboards in Tableau
How we consume data is often just as important as the data itself.
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Course by
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Self Paced
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3 hours
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English
Create Digital Marketing Visualizations in Python
Visualizing data is an in-demand skill in many areas of business but particularly in digital marketing.
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Course by
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Self Paced
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4 hours
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English
Identifying, Attracting, and Growing Your Digital Audience
Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business.
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Course by
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Self Paced
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13 hours
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English
Digital Marketing Analytics: Tools and Techniques
Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and Paid search strategies, web analytics, online testing, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively.
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10
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English