Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
Our Courses
Sell a product or a service with Canva
At the end of this project, you will have all the basic skills to create varied graphic content that will help you sell your products and services using Canva, an online tool for creating and editing Marketing visuals. You will use these various design tools, colors and graphics offered by Canva. This project is for beginners, small business owners who have no knowledge of graphic design. It is ideal for creating professional graphic content that will help you promote and sell your products and services to your audience.
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Course by
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Self Paced
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3 hours
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English
Intro to International Marketing
About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization.
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Course by
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Self Paced
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8 hours
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English
Introduction to Business
This specialization is intended for novice business professionals seeking to develop management, leadership, finance, and digital marketing skills with the ultimate goal of preparing learners to operate or participate in the operation of a business. Throughout the three courses, learners will cover people management, the key features of leadership, strategic planning, search engine strategies, reputation management, content creation, common financial statements, cash flow, and expense management.
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Course by
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Self Paced
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English
Musician’s Professional Toolbox: Your Portfolio Career
Are you a musician with big dreams and a passion for creating music? Are you ready to take your musical career to the next level? If so, the “Musician’s Professional Toolbox” may be just what you need! In this specialization you will learn career development skills and tools for freelance musicians. Gain critical skills in self-assessment, branding, marketing, promotion, gigging, and teaching studio setup. Define your artistic vision, set meaningful goals, and expand your professional network.
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Course by
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Self Paced
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English
Foundations of Management
Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company. This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior.
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Course by
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Self Paced
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English
Digital Media and Strategic Planning in Technology Markets
An old phrase in business is "Build it and they will come". If heard at all today it will be ironically, as entrepreneurs too often make things that nobody really wants. Cryptocurrency became a trillion-dollar industry without anyone being able to name a clear use for it beyond illicit transactions. In this second course we take-up the research outputs perviously generated and apply to them strategic planning to include the most effective analytical tools and stress tests to challenge and improve business models.
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Course by
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Self Paced
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20 hours
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English
Digital Business Marketing with Easil
By the end of this project, you will know how to use Easil to digitally promote and advertise your business on Social Media. You will have learned how to create a Facebook Ad and a Facebook Cover with help of Easil. We will both use templates, and create designs from scratch. Consumers are constantly overloaded with information and images in social media. Part of social media marketing is learning creative ways to draw attention to products and services, oftentimes on a lean budget. In this course, learners will create edited social media photo posts using the free version of Easil.
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Course by
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Self Paced
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3 hours
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English
Marketing Channel Governance
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. In this course you will gain a framework for analyzing how much warmth/friendship/socialization is needed for a range of business relationship types. You will also be introduced to the benefits and drawbacks of distributing on Amazon and other third party platforms in which third party resellers are present.
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Course by
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Self Paced
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9 hours
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English
Strategic Sales Management
This Specialization is intended for sales professionals who seek to improve their sales planning and management competencies and skills. Through five courses, you will cover Effective Sales overview, Sales Strategy, Models and Frameworks to Support Sales Planning, Sales & Marketing Alignment, and you will develop a Final Project. By the end of this specialization, you'll have improved your knowledge, competencies, and skills regarding the sales planning process.
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Course by
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Self Paced
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English
Build a free website with WordPress
By the end of this project, you will learn how to create a free website in WordPress for personal or commercial purposes.
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Course by
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Self Paced
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3 hours
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English
Analyze Digital Marketing Spend in Tableau
Tableau is widely recognized as one of the premier data visualization software programs.
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Course by
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Self Paced
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3 hours
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English
Content Strategy for Professionals: Expanding Your Content’s Reach
In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach.
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Course by
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Self Paced
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English
Network Analysis for Marketing Analytics
Network analysis is a long-standing methodology used to understand the relationships between words and actors in the broader networks in which they exist. This course covers network analysis as it pertains to marketing data, specifically text datasets and social networks. Learners walk through a conceptual overview of network analysis and dive into real-world datasets through instructor-led tutorials in Python.
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Course by
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Self Paced
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10 hours
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English
Create environmental awareness content with Canva
At the end of this project, you will have all the basic skills to create several professional designs to raise awareness of climate change and encourage your audience to embrace sustainable development using the Canva platform, an online tool to create and edit marketing visuals. You will be able to create customizable graphic designs using the various design tools offered by Canva.
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Course by
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Self Paced
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3 hours
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English
Business and Marketing Strategies
In this Specialization you will develop knowledge and skills in the interconnected spheres of business and marketing. This is facilitated by the application of a global perspective, which enables you to recognise market opportunities and how to create a competitive advantage through reflecting on both short and long term operational and marketing driven issues.
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Course by
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Self Paced
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English
Meta Marketing Analytics
This eight-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary. Developed by marketing analytics experts at Aptly and Meta, and designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, and more. You’ll learn basic marketing principles, how data informs marketing decisions, and how you can apply the OSEMN data analysis framework to approach common analytics questions.
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Course by
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Self Paced
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English
Meta Social Media Marketing
Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place.
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Course by
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Self Paced
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English
Lead Management with HubSpot
In this course, you will learn how to create and implement an effective lead management strategy for your business using HubSpot’s tools. After learning the importance of lead management within the context of the buyer’s journey, you will learn best practices for auditing and mapping out your process as well as for using a sales and marketing SLA. You’ll learn how to organize your leads by both segmenting them and qualifying them within a lead qualification framework. Nurturing relationships with your leads will be a key part of these practices, as well.
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Course by
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Self Paced
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English
Strategic Business Analytics
This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains.
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Course by
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Self Paced
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English
Food & Beverage Management
Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart.
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Course by
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Self Paced
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14 hours
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English
International Business
The International Business specialization is for learners who would like a thorough understanding of international business concepts, tools, and applications. This knowledge can be employed to advance in your current work, to prepare for international jobs and careers, and to generally understand the importance and role of international business practice on globalization and geopolitics.
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Course by
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Self Paced
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English
Channel Management and Retailing
Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management.
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Course by
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Self Paced
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9 hours
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English
Marketing Design with Easil
Easil is a free, user-friendly platform which allows you to create informative and eye catching designs to market your products, events, or services. Known for their “drag-and-drop” features, Easil gives you the ability to truly customize each of your ads to meet your marketing needs. Easil has a library of free templates available to use, which makes creating ads and marketing campaigns a breeze. With social media’s heavy influence and presence in today’s society, it is important to create a strong social media presence when advertising your company.
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Course by
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Self Paced
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2 hours
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English
First Steps in Visme
By the end of this project, you will have learned how to create and design simple projects using the free version of Visme. Visme is a web based graphic design platform that helps you create visual content online. This project is an introduction to Visme and is directed towards learners who don’t have any experience using the platform Visme.
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Course by
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Self Paced
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3 hours
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English
Social Media Marketing in Practice
Welcome to the Digital Marketing Institute, the global standard in Digital Marketing certification. Over 4.6 billion people globally are using social media in 2022. This explosive growth, coupled with the speed of innovation and adoption of mobile technologies, has fundamentally reset consumer expectations, changed how consumers make purchase decisions, and transformed how businesses must operate to support their customers. This Specialization is for those hoping to launch a career as a digital marketing generalist or a social media specialist.
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Course by
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Self Paced
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English